Client relations• Oversight of multiple projects simultaneously, while delivering weekly performance reports• Managing all members of the team on individual tasks delivered toward each projectDesign & Web Development Management• Direct management of client product sales and services, steering web development and design initiatives• Providing support to the web development team on multifaceted projects along with design concepts for each client.• Improve client website aesthetics through UX design, ensuring an engaging and user-friendly online experience.• Create written content for new and existing pages on client websites while optimizing for SEO performance.• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns, including email marketing, social media, and paid advertising.Market Research & SEO • Execute market research and competitor analysis for clients• Perform SEO competitive analysis using SEMrush, driving content strategy and optimizing website performance.• Optimize website content and landing pages, leading to improved organic search rankings and increased conversion rates.• Track, monitor, and present weekly SEO performance reports using SEMrush & Microsoft Clarity.Brand Building, PR & Social Media• Craft compelling brand narratives through social media and website channels, encompassing copywriting, imagery, and video content.• Develop and execute comprehensive content strategies, enhancing brand visibility and engagement.• Collaborate with outsourced PR firms to create or edit PR-related content for the company.Linkedin Lead Generation• Strategically plan and implement targeted ad campaigns on LinkedIn using Sales Navigation, contributing to lead generation.

• Manage the end-to-end content publication process, significantly reducing publishing time and enhancing overall team efficiency for each project through Asana.Content Management / Quality Assurance• Spearheaded content optimization of 100+ blog posts, white papers, and customer success stories in 16 languages across global regions to enhance engagement. • Ensured consistent and uniform branding on the website, significantly boosting brand recognition and client satisfaction.SEO Data Analytics & Market Research• Partnered with SEO team to successfully carry out competitive analysis and classify existing content, using SEMrush and Google tools to improve organic traffic.• Analyze existing data through market research and tracking tools such as Google Analytics to identify and make suggestions on how content can be optimized and improved in all 16 languages for a global audience.

Brand & Web Development• Engineered brand building and website development strategies for 2 e-commerce brands in Germany, expanding international sales through Shopify.• Web development for 2 subsidiary company websites to present a refresh to its client.Content Strategy & SEO• In-depth keyword research to drive content optimization and SEO campaigns. • Optimized on-page and technical SEO to improve SERPs by 30%.Social Media Management• Created content and connected with influencers, leading to an increase of social media engagement by 80% and a boost in website traffic by 15%.Ad campaigns, Analytics & A/B Testing• Developed marketing plans, including website content strategies and ad campaigns, resulting in a 250% increase of store visitors.• A/B testing strategies that improved campaign performance by 100% and audience reach by 70%.

Client & Team Coordination• Acted as the primary liaison between clients and internal teams, ensuring seamless communication and project alignment.SEO Copywriting & Content Creation• Leveraged SEMrush to write compelling and SEO-optimized blogs, increasing client website conversion rates by 40%.Social Media Marketing & Paid Advertising• Expanded social media presence through engagement, content creation, and community practice, growing followers by at least 20% for three client accounts with consistent scheduling.• Developed and executed paid advertising campaigns to drive customer traffic to website of up to 77%.Market Research & Performance Analysis• Analyzed campaign performance for continuous improvement and growth strategies.

Copywriting & Design Collaboration• Develop persuasive and customer-centric copy for marketing collateral, collaborating with design teams for impactful materials.• Collaborate with graphic designers and web developers to create cohesive and visually appealing marketing materials.Market Research & Social Media Management• Conduct thorough market research to understand target audiences and competition, leading to improved messaging and increased customer engagement.• Manage social media channels, creating engaging posts to drive brand awareness and community engagement.Client Collaboration & Project Delivery• Provide copywriting services to clients in beauty, retail, and technology industries, ensuring high-quality, timely delivery, and client satisfaction.• Monitor and analyze marketing campaign performance, offering valuable insights for future optimizations.

Target driven consultative sales selling and managing advertising space across two publications, digital and print, in a niche industry sector; luxury Kitchens, Bedrooms & BathroomsProven Business Development in trade through cold and warm telesales; manufacturer and retailer clients of over 80 calls per dayMaintaining, improving and growing existing as well as new business relationshipsLead building through knowledge of competitive media, use of internet and former advertisersProven excellent negotiation skills executed against advertising rates with closing contracts for clients and PR / media clients in benefit of the businessWorking toward monthly and quarterly team targets with individual objectivesForecasting sales for monthly and quarterly targets to achieve maximum revenueAchieved greater sales against previous salespersons within the businessFostered positive relationships with customers to enhance loyalty and retentionContributed to continuous improvement of renewal processes, increasing customer retention levels against targetsEstablished and maintained positive, profitable client relationships through superb communicationQualified prospects to determine future sales possibilities and improve conversion effortsDocumented lead development, identifying key revenue opportunities and implementing strategies to achieve new businessStrengthened profit opportunities through targeted customer relationship development, continually exceeding sales objectivesCollaborated with management to review and approve profitable, beneficial customer contract termsProactively brought in new business accounts, growing existing sales territories to maximize profitsIncreased revenue growth from existing customers through targeted account management and developmentContacted prospects by phone ahead of contract and advertising expiration, actively initiating renewal processes

Generate new business leads for CCTV/alarm installers across the Nationwide and in Europe - Trade onlyTargeting sales through a consultative approach with a proven track record of a great return in sales from businesses across the UK, specifically with London and the South East of England - Sole advisor dealing with Export accountsBook meetings with clients to visit the showroom to convert sales to monetized dormant leads and increase profitsAttended sales meetings and corporate trade eventsServiced accounts regularly to propose new products or services and making revenueParticipated in various incentive programmes and contests designed to support achievement of production goalsCultivated long-term relationships with clients to accurately quote pricing and terms to achieve customer objectivesMaximized profit opportunities by effectively managing time and resources to meet sales objectivesTrained and coached a team of 4 sales professionals focused on servicing trade accountsProactively identified and solved complex strategy problems to positively impact sales management and business directionContacted customers as soon as issues arose to immediately find resolution before problems escalatedPlanned and led training sessions to promote sales team professional development and sales goal reinforcement

In-depth competitive and customer research for insight and further knowledge of business development to assess potential demand and determine optimal characteristics for practitionersManaged and exceeded 50 calls per day and a minimum booking of 2 appointments per weekWorking in creative ways to understand market industry insights as well as competitor USPs to fill market gaps for greater results in sales and marketing tacticsFinding creative ways to approach potential practitioners to work as partners with Skin Revive ClinicCreate business leads to potential practitioners to rent practitioner rooms (lead generation)Only salesperson with a creative approach of generating business leads with a consultative approach to build relationships for a potential renters through tele-sales to book face to face appointmentsAccomplished high conversion phone sales to appointments booking and eventually centre rentalsYielded results by renting out the first ever practitioner room for the centre to a practitionerRewrite of existing website content for a brand refresh for both Skin-Revive & Mayfair Therapy CentreWrote engaging, entertaining, and informative media scripts for different usesMeeting with the director to express the best ways of business development for both brandsPitching and creating marketing ideas for various platforms for brand recognitionHandled all social media platforms for the Centre built through social media and social engine optimizations exercised the use of MailChimp with emailing promotional offers to existing and potential clientsEdited content for website using freelance comprehensive writing skillsNegotiated contract terms and pricing to maximize revenueExceeded revenue goals by securing new accountsDevised effective marketing, sales and other promotional initiativesNegotiated, prepared and signed rental agreements with clientsGrew sales and boosted profits, applying proactive management strategies and enhancing sales training