We monetize all kind of traffic, with years of experience in Emails, BHS, YHS, N2S, D2S and more.

Product & Go To Market | CRM & Acquisition | Consultant at GDAI

Making sure we know how and what to measure before anything else- Leading the acquisition team (affiliates, media buying etc.)- Define and lead digital marketing teams: Studio, Localization & Content, Marketing Dev. , CRM, SEO - Plan, Build and Executing the overall digital marketing strategy- In charge of Automation strategy and flows (from 3rd party integration to delivery) - Balancing Marketing budget with company KPIs- Improving workflows and optimizing the department resources - Working with every department in the company i.e Traffic, Sales etc.

• Managing team of ~20 people, located in Israel and in India• departments in my direct responsibility: Operations, Content, Studio, Optimization • I am responsible for:o Retention & Loyalty marketing strategy online & offlineo A/B test cycle: Idea> execution> analysis> actiono Defining and achieving various KPIs: NGR, Retention rate, margin management etc.o Planning and executing all marketing activities, i.e Monthly plan, reacting to real life eventso Develop and take full ownership of players Segmentation & journeys for multi-channel retention, growth and re-activation lifecycle campaigns.o Provide services to other department in the businesso Global projects – i.e cross brands campaign, payment method planso Working with 3rd parties’ companies to find out of the box solutionso Presentation to Higher management on our activities and results

Managing Retention teams for GVC and IOG brands

My team is responsible for the CRM activities of GVC's Playtech brands (Casino Las Vegas, SCasino and more)

- Creating Segmentation- Responsible for all CRM activity- Measuring and AB test our campaign in order to maximize results- Optimizing the In-App store

• Players segmentation- segmenting players to loyalty levels, using multi KPIs breakdown• Marketing campaigns- full marketing cycle from concept to launch -Brief> Bonus> template>Localization> Schedule> analysis• Increase players' value using email & SMS campaigns, including: A/B tests, Bonus analysis, Campaign analysis, ETC.• Campaigns scheduling- building promotion calendar• Working closely with Brand Manager and Country Managers• Ofline campaigns, i.e direct Postals• Tools I am using: Silverpop, NYX, Dreamweaver, Qlickview, Optimove, TextLocal & More

• Account manager- working in the field of display advertising, mainly GDN. Uploading, analyzing, and manage Wix's campaigns in the field of Display advertising.• Research- understand our competition and always keep track with market opportunities both technological and conceptual.• Working closely with design and product marketing teams, in order to get the job done from A to Z.• Data analyzing- extracting insights from the data, in order to take smart and educational decisions. • Creating reports for the entire department to share the knowledge and hear other colleagues' opinions. • A/B test- before making any decisions we conducted a pre plan A/B test.• Biz dev- contacting other media companies, in order to expand Wix's reach in the online advertising world (Yahoo, AOL, MediaShakers, Genieo, ETC.)

myThings is a leading provider of customized programmatic ad solutions with a presence in over 30 markets. The winner of Deloitte's 2012 and 2013 Technology Fast 50 award, myThings is the fastest-growing technology company in Israel for the second year in a row.• Analyzing campaign performance - Analyzing complex data from multiple sources• Analyze pre launch campaign data• Campaign control and Optimization – Segments, Media, Banners etc.• Active participation in the conception of the Business Model Strategy• Creating reports for clients and for management• Responsible for the biggest client in the company (Budget, PNL reports, Tactical and Retargeting activity)• Olap- understands the concept; know how to work with metrics, dimensions and different cubes- using the Intellisys GUI. Generate reports, using measures, slicers and determine the whole concept of the report, for my needs. This is my main tool here, using it 24/7.• DWH- pull reports from DWH (for Data that is not accessible in Olap).• Excel- creating Macros, Pivots (Table/ Chart), and using functions such as: Vlookup, Countifs etc.; Used on a daily base, analyze with it reports Generated in Olap and DWh . • SalesForce- the company interface, for open tasks, monitoring clients and changes; building reports using filters based on my needs.

• Building a work plan and managing budget (marketing, people, suppliers etc.)• Events Marketing via all sorts of marketing platforms- Online (facebook, minisites, Mail, etc.), printed media, field advertising etc.• Involved in events productions up from brainstorming down to execution.• Working with suppliers and experts

practice real-estate and commercial law