Adrian Benitez Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

Ciudad De México, México

Define pricing strategy Mark ups, channeling, promotions, discounts, margins, positioning vs competition Encourage Financial Culture in commercial areas to deliver profit improvements Responsible of discounts and promotions along with commercial team Assist commercial team in negotiations with clients (discounts and vendor agreements) Monitor competition and market Financial reports, deep analysis and calculation tools P&L analysis and forecast G2N and discounts accruals administrations for P&L

Guarantee organic growth and profitability through pricing optimizationResponsible of discounts and promotions administration. Suggested Retail Price definition and tracking Monthly Promotions, with commercial team to ensure volume and marginDaily tracking of sales, margin and mix progress to ensure expected results Sales and Marketing Business Partner Creation of tools, reports and processes to facilitate sales negotiations Assis to commercial areas in complex negotiations Commission scheme for sales team with profit approach Main Achievements:Sustained Margin Improvement (+400 Bps)Suggested Retail Prices alignment in marketStrategies and processes globally replicatedCreation of pricing structure (by segment, channel, brand and product) Improvement in profitable culture in commercial areas Assist other regions and countries to implement pricing initiatives Global SB&D Commercial Excellence Award (2016)

Forecast and Budget for MAC Results analysis vs forecast, budget and last year Marketing, sales and DP business partner Prices, Costs, mix, margin and OPEX Creation of tools and reports for all areas Commercial analysis, distributor margins, sell in - sell out

Mexico Df

Assist local and regional controllers with budget, P&L, Forecasting and monthly closingReports for Marketing, Sales and General Manager by SKU, brand and segments Data Mining, systematizationMonitoring administrative spending, costs, prices, mix, sales and marginConsolidating information for Latin America Presentations for General Management