Head Of Communications
Mexico City, Mexico
● I designed a successful business model using the Blue Ocean strategy that differentiated us from the rest of the industry.● Positioned the company on a national level through inbound marketing, account-based marketing, and PR.● Significantly increased our organic ranking for our most lucrative services and added 15+ keywords in the top 20 results.● Launched an engaging website for all of our sister brands and services.● Spearheaded the creation of a highly innovative business model based on the Blue Ocean strategy; differentiatedthe company from competitors, resulting in a 25% surge in customer acquisition.● Established a strategic marketing program, merging inbound marketing, account-based marketing, and PRinitiatives. Resulted in a substantial boost in national brand recognition, a 25% increase in lead conversion, andsecured 10+ media features in top publications.● Developed and executed an ROI-focused SEO strategy, resulting in a 25% increase in website traffic and adding15+ high-value service keywords to the top 20 search results, effectively driving organic growth and capturingqualified leads.● Led the end-to-end implementation of visually stunning websites for 7 sister brands, leading to a 35% surge inonline sales and a 30% growth in customer acquisition.● Deployed targeted marketing strategies, causing a 30% increase in lead generation and a 20% conversion rateimprovement, boosting revenue by over $500k annually.● Generated multiple sales and expanded our client portfolio through prospecting attributed to marketing.