Leading the strategy and management of digital marketing and CRM initiatives to drive revenue growth and retention

As Marketing Manager, Digital (Schools), I am responsible for developing and delivering digital marketing and communication strategies for the brand, focusing on its digital products. My role requires me to use various digital marketing tactics to identify opportunities for lead generation and conversion optimisation.My main areas of focus are: Website Strategy and Design, Lead Generation, Email Marketing, Automation, Re-marketing, User Experience and Testing, Reporting and Analytics, Social Media

My role role as Catalyst Digital Director is to manage the Catalyst Digital team, develop new business opportunities, and provide existing Catalyst clients with strategic digital consulting.

As Hosting Director, I was able to establish the new Hosting Service line into one of Next Digital's most consistently profitable business units. I managed over 100 hosting client relationships and helped create a variety of new hosting products and services.

I helped develop social media strategies for a variety of clients attempting to delve into social media. A large part of this role was to help clients understand the capabilities of each social media channel. The next step involved in assisting our clients to grow and develop their communities online.

As a Digital Producer, I was involved in the production of hundreds of email marketing campaigns for clients such as Ford Australia, Myer, Tourism Victoria, MCC/MCG, and Crown. During the course of almost 2 years, I personally deployed over 50 million marketing communications.

I was involved in helping Ford Australia build and grow a social media community on by first providing them a social media strategy and secont by creating and managing their Facebook, Twitter, and Youtube pages before they were ready to take it in-house.