Results-driven marketing and brand management professional with over 15 yearsof experience in launching, rebranding, and managing successful health and wellness products. Skilled in end-to-end project management, cross-functional team leadership, and meeting KPIs to drive significant ROI. Passionate about innovation and continuous improvement in dynamic, fast-paced environments. Product Marketing | Brand ManagementEmail: skribbledesign@gmail.comLed international product launches with cross-functional teams, driving incremental sales growth by over 300% through strategic marketing and ongoing support.Transformed Young Living's underperforming Slique Weight Management line by introducing new products and a targeted marketing campaign with new collateral boosting quarterly revenue from $4M to over $12M.SKILLS & CORE COMPETENCIESMarketing & Branding • Marketing• Branding• Graphic Design • Creativity• Work EthicTechnical Skills • Adobe Creative Suite• Microsoft Office 365• Google Product Suite • Tableau• Work Front• Wrike• Smart Sheets• MintelLeadership & Management• Project Management• Communication• Strategic Thinking• Team Leadership & ManagementACHIEVEMENTS• Event Product Launches. Collaborated with Product Management and Corporate Events teams for product launches at global conventions, producing presentations, brochures, and videos. Generated $1.5M in incremental sales from these events.• Branding and Merchandising. Developed and managed brand identities for ForeverGreen’s expansion from 7 to 150 products, designing packaging and marketing materials. This branding consistency increased customer loyalty and repeat sales.• Training & Certification Program. Created the SunFit 321 Weight Management certification program for Sunrider, including product training guides, how-to booklets, and user manuals. The in-person training session drew over 200 attendees and empowered IBOs to lead workshops to increase product sales.• Product Training. Delivered targeted product presentations for European markets, driving a 35% increase in monthly product revenue through remote video conferences.Contact me at skirbbledesign@gmail.com for any of your design or marketing needs.
Listed skills include Marketing, Marketing Strategy, Leadership, Start Ups, and 36 others.