Benjamin Allen Email & Phone Number

Skribble Design & Marketing is full service source for Creative and Marketing needs. Services and expertise include everything from Identity Creation to Product Packaging to full Marketing Campaigns and new Product Launches.

Torrance, Ca, Us

Sunrider is a pioneer with over 40 years in the Direct Sales industry, specializing in traditional botanical formulations, including nutrition, personal care, and cosmetics products. With operations in over 45 countries across North America, Asia, Europe, the Middle East, and the Pacific, Sunrider is a leader in global wellness.As the Global Product Marketing Manager, I covered the entire product-to-market process—from concept development to product launch—coordinating with global markets to ensure timely, successful releases. I lead cross-functional teams and manage the product lifecycle from launch to discontinuation, leveraging strategic thinking, analytical insights, and leadership experience honed in the Direct Sales industry.• Successful Product Launches: Spearheaded the launch of eight products, including line extensions and a new line of whole food products, at Sunrider's Grand Convention. Collaborated with marketing and operations teams to execute flawless launches, resulting in incremental sales increases.• Product Training & Certification Program: Developed and implemented the SunFit 321 Weight Management training and certification program. This comprehensive program covered product knowledge, nutritional philosophy, and the integration of exercise and goal-setting to enhance fitness outcomes. Supporting materials included detailed product guides, a how-to booklet, and user manuals. The program was designed to empower Independent Business Owners (IBOs) to conduct SunFit 321 Workshops, contributing to business growth and customer engagement. The initial certification class attracted over 200 IBOs.

Provo, Ut, Us

Unicity, is a global direct sales company in more than 50 countries, with growing annual eCommerce product revenue of more than $500M. Provides health and wellness products and a leading business platform to “Make Life Better” for people worldwide.Managing products from conception through complete product life cycle including Launch Campaigns, Communication Plans, Collateral Creation, and reporting on product sales. Collaborated with international and domestic management teams for assigned product portfolios. Reported to the Director or Product Management.• Successful International Product Launches. Worked with cross-functional domestic and international teams to execute successful product launches and provided continued support to maintain continued month-over-month s increases. Lunches created incremental sales growth of more than 300%.• Reporting on Product Successes. Used Tableau to create weekly, monthly, and annual product sales reports for Executive Management. These reports showed the impact of new product launches and increases from marketing activities. Trained five team members on how to use Tableau and how to create reports for their product categories.• Product Training. Created and presented targeted product presentations for European Markets. The video conference-based presentations assisted in creating a 35% increase in monthly product revenue.

Amazon Logistics is the fulfillment and operations side of the Amazon Corporation. Our overnight team managed the sorting of up to 200,000 packages a night for Northern Utah. Worked directly with Shift and Warehouse Management and other Trainer Ambassadors to train new employees on how to complete tasks. Training included unloading the trailers and sorting the packages into the proper staging areas for the day’s route distribution. Reported to the Overnight General Manager. • Problem Resolution Training. Trained Team Members how to use Amazon processes and software to resolve physical and systematic problems created by miss sorting, damaged packages, or miss labeled packages. • Unloading, Conveyance Organization, and Sortation. Trained employees how to physically unload packages from the trailers, lifting and placing the packages on conveyor belts. Additionally trained how to “Divert” packages on the proper conveyors to be taken to the employees who would sort the packages into the designated areas for the day’s deliveries.

Lehi, Utah, Us

Young Living is a Direct Sales eCommerce company with global annual revenue of more than $2B, with customers and distributors in more than 40 countries. Young Living product lines include Essential Oils, Supplements, and Personal Care.Managed the marketing of more than 80 nutritional products including: new product launches, marketing campaigns including social media, video, printed collateral, and customer focused promotions. Worked with various cross-functional teams including Product Management, Research & Development, Regulatory, Communications, Creative Services, and Senior Executives.• Brand Revitalization. Revitalized Young Living’s under-performing Slique Weight Management line with successful new product launches and a follow up marketing campaign including a body transformation contest. Increased annual sales revenue from $4M to more than $12M within the first quarter. • Event Product Launches. Worked closely with Product Management and Corporate Events teams to produce product launches at annual global conventions. Launches included main stage presentations, marketing brochures, videos, product information pages, and interacting directly with customers. Many of these launches created incremental sales of $1.5 Million in product sales.• Campaign Management. By request of Executive Management, orchestrated a campaign for an Einkorn (an ancient grain) focused cookbook. Campaign included Executives in videos demonstrating how to bake with Einkorn with a “call to action” asking customers to submit their recipes. Reviewed hundreds of submissions organized the cookbook’s content, and managed publication. The initial publication of the cookbook sold out in the first two months.

ForeverGreen International, FGXpress is an eCommerce direct sales company with distributors and customers in more than 174 countries. With the launch of Power Strips, a class 1 medical device, annual sales revenue grew from $7M to more than $70M while in this position. Upon completing my BA in Business Administration, was promoted to manage the day-to-day operations of the company, including purchasing, manufacturing, warehousing, and order fulfillment. Managed all strategic planning, product development, purchasing, and vendor relationships. Reported to CEO.• Team Leadership. While working to expand products into a new market with projections 150% higher than domestic sales. Worked with our production crew to realign production schedules and processes. By creating two teams, one that and adjusting start, lunch, and closing times, increased production 200% without increasing payroll. • Strategic Planning. FGXpress experienced growth in its global reach from 40 to 174 countries. Successfully executed the purchasing, production, manufacturing, and managing on-hand inventories for all domestic and global markets.• Negotiations and Cost Management. As ForeverGreen was faced with increases in printing and packaging cost. Worked directly with outside vendors and printers to keep our profit margins. Worked with Co-manufacturers to lower the cost of materials in finished products. The result was the finished COG was not increased.

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Promoted from Creative Director to take an extended role to directing marketing initiatives and campaigns. Managed the Creative Team including Graphic Designers, Web Designers, Multimedia Producers, Photographers, and Copywriters. Reported to CEO and President.• Branding and Merchandising. Created and managed branding in an expanding product line. ForeverGreen expanded its product offering from seven initial products to 150 products. Designed and managed the creation of brand identities, and designed all of the packaging and product marketing materials. Product realignment and consistent brand identities increased customer loyalty and repeat sales.• Creative Problem Solving. To account for drops in fourth quarter sales, introduced and implemented seasonal holiday marketing campaigns paring selected products with seasonal promotion materials. Launched the products in seasonally branded printed and online holiday catalogs. These campaigns resulted in a 150% increase in fourth-quarter revenue.• Collaboration of Ideas. After experiencing a decline in distributor and customer recruitment and retention. Worked with outside sales force and industry experts to establish additional marketing advantage through the development and implementation of new marketing and training materials. The new materials increased product sales, distributor enrollments, and customer retention.

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Managed the creative team in the creation of branding, packaging, and product marketing materials for more than 150 products. Worked with outside vendors to ensured proper profit margins. Managed three direct reports, reported directly to CMO and CEO.• Materials Production. ForeverGreen discovered a new exclusive nutritional product opportunity. Oversaw foreign film production for a product marketing video. Worked on the branding and packaging of new product with supporting marketing materials. Within only ten months of new product launch annual revenues increased from $3M to $30M.

B.A., Business Adminstration, Marketing

Associate Of Applied Sciences Degree, Visual Art And Design

Associate Of Arts And Sciences - Aas, Visual Art And Design