• Develop marketing campaigns to increase brand awareness and establish the company as a thought leader in cannabis science• Manage a team of internal and contractor marketing professionals to ensure the successful execution of marketing campaigns• Collaborate with sales teams to provide effective content marketing pieces that demonstrate the value of our products to the customer• Collaborate with research and development, operations, and support teams on new product development• Develop and implement an automated marketing analytics dashboard that provided real-time insights into marketing performance

• Developed an effective search engine optimization (SEO) strategy that improved organic search traffic 50% year over year (YOY)• Implemented HubSpot customer relationship management(CRM) and Marketing tools to capture inbound leads and divert to appropriate sales team members• Launched and redesigned company website which improved overall traffic by 30% YOY and generated approximately 100 new leads monthly.

• Manage a team of one marketing professional to increase brand awareness and drive traffic to the event website• Collaborate with conference director, show management, and executive leadership to ensure the event meets financial goals and attendees' expectations• Produce and host the CannMed Coffee Talk Podcast, a biweekly interview show with cannabis research leaders that averages 500 views/downloads each episode• Manage the CannMed Advisory Board, a collection of 12 experts in cannabis science, medicine, cultivation, and testing research who are responsible for choosing presenters

- Leading the overall marketing strategy for Barton Associates- Overseeing website redesign (scheduled to launch late August 2015) and other ongoing website improvement projects- Leading new content approaches designed to improve our organic traffic via blog content, infographics, interactive tools, email, and social media- Managing a team of five marketing professionals covering paid advertising, content/PR/social media, live events, email marketing, and CRM management - Managing a scholarship program on behalf of Barton Associates- Collaborating with the Director of Technical Products to launch a new affiliate website for healthcare providers

- I make cool stuff for the web (interactive tools, infographics, blog posts, ad units, custom graphics, quizzes, and more). - I promote it using social media (LinkedIn, Twitter, Facebook, Google+, Reddit)- I optimize it for search using SEO best practices and keyword research- I track its effectiveness using Google Analytics, and MOZ tools

I write and edit content for an E-Solutions product that provides regulatory analysis and insights for hospital revenue cycle departments.

I write and edit various publications for hospital case managers including a monthly newsletter, weekly ezine, and a blog. I also help produce audio conferences on topics related to the hospital case management field.

- Developed agenda for and moderated educational audio conferences - Created electronic training courses for all levels of hospital staff- Interviewed industry experts to write educational articles - Participated in the company’s website redesign project- Trained team members on new technology and content management systems

- Wrote several community-based articles of all shapes and sizes on deadline- Conducted in-depth interviews with persons of interest - Covered the town events in both Swampscott, MA and Marblehead, MA

- Cataloged statistics and interviewed players and coaches for feature articles- Wrote feature articles and game previews for the league website- Generated story ideas and pitched them to the PR director for publication- Prepared press releases for members of the media