Benjamin Anderson Email and Phone Number

Engage with diverse teams, ensuring seamless execution, defining roles, monitoring achievements, and instituting scalable processes that optimize progress against strategic goals across various team functionsResponsible for the portfolio of $55MM, integrating over 10+ new marketing tactics in order to garner an additional $6MM in listing volume and additional referral opportunities over a six month periodManage key, strategic areas including reporting listing disposition to 15+ stakeholders, leading 3 interns, and creating annual roadmaps for a team of 6 agentsImplement and track operational KPIs (CPCs, Impressions, Unique Opens) with leadership to baseline effectiveness in order to capture cost savings and optimize the team’s marketing budget, generating an additional 15K site visits for minimal costs

Supported the Team Leader in all aspects of sales lifecycle, financing, and development of roughly $200MM active and in-contract listings; reported disposition and drive deals forward based on the principal direction for ~ $7.5M GCI in ‘22Lead operations as interim head for team with 10+ agents and five support team members, supporting the transaction/deal disposition across 133 units ($258MM in transaction volume)Manage lead flow for the team’s high-volume CRM (100K +), leveraging team’s reach and implemented iterative internal method to qualify 1200+ contacts, provided coverage to ~30 new leads per quarter

Drive alignment on priorities across key business functions, including sales, operations, marketing, and brand strategy while enabling their overall growth and expansion efforts.

Maintained and systematically executed a portfolio of $105MM in exclusive listings, managing workflow and structuring marketing collateral from listing launch to in-contract and closed, including an first-ever systematized email campaign that increased visibility per listing by 55K impressionsBuilt efficiency and effective responsiveness into existing operations to support an average of $50MM active listings, and helped define three key operational strategies (standardizing operating procedures, creating consistent brand identity, client reporting) to support resale and NewDev businessLead end-to-end execution on major real estate initiatives (past examples include: integrating email marketing initiatives aimed at driving awareness to a unique RE asset; develop and brand high-level touchpoints to clients; maintain an organization list and regular report on disposition progress and a schedule of key metrics)

Assisted in the business development for a new pharmaceutical client Novo Nordisk, creating go-to-market strategy plans and tactical implementation plans for multi-million dollar advertising campaigns utilizing a variety of media tacticsMaintained and structured two pharma product campaigns with budgets over $200MM, while gathering and analyzing data to provide strategic optimizations and consumer-driven recommendationsImplemented operational improvements and built workflow procedures while onboarding new clients, driving internal efficiencies and minimizing pain points for the larger teamHelped identify TV opportunities and additional tactical areas to optimize in order to maximize campaign results and ultimately drive NBRx and brand awareness

Assisted in the development of media plans for NBCUniversal’s USA and SYFY channels with budgets ranging from $1-6MM, which included preparing and analyzing in-depth competitive research and project planningUtilized proprietary and syndicated research tools for campaign effectiveness, creating client reporting and post-analysis reports based on scoped cadenceAssisted in trafficking, tracking, and reporting of online campaigns; maintain flowcharts/plans and developing media delivery

Lead overall development of an integrated marketing communication plan in conjunction with the business objectives in order to obtain established KPIsInvolved in project management for emerging strategic partnerships that include maintaining content deliverables to meet evolving deadlines and launch datesManaged day-to-day marketing channel operations and established KPIs to drive channel growth via increased traffic and subscription ratesFunctions of the role include but not limited to: SEO, Social, Project planning and strategy, Google Analytics, Adwords, Paid Media