I bring a methodical, proven process to brand development, from architecture through to final design. I think in systems, singlehandedly creating outputs that are both resonant and repeatable. In agencies large and small, from traditional to experiential, I’ve helmed practices, grown departments and built avid brand love. For entrepreneurs, business leaders, marketers and product developers, I create solid brand foundations for omni-channel executions that are both effective and indelible. benjamintbailey.comStrategists, brand planners and researchers ...My BrandWorld process is a unique offering honed across multiple agencies and categories. It’s saved faltering brands like Chobani and dusty behemoths like Tylenol. Just ask the strategists who’ve worked with me.VCs & Startups ...I can quickly focus an effort to build brand foundations or prototypes that can shore up an operation or help assess its potential. I spearheaded the recent 100-day effort to reimagine Ellis Isle Tea to attract Kevin Hart’s generous investment and ready the brand for national distribution in Target. I can develop investor decks (OfColor, GorillaTech, Peppatree, Ellis Isle) that generate interest and investment.Creative agencies ...I’ve led and reshaped agencies large and small (advertising, design, experiential) deploying design thinking across various comms channels. I can be a shot in the arm for pitch strategies, brand campaign toolkits & brand design.
Listed skills include Brand Development, Marketing Strategy, Advertising, Art Direction, and 27 others.
