Benjamin Batts Email & Phone Number

New York, United States

Black Men Feel endeavors to normalize mental wellness dialogue among men of color through curation of educational events, inspiring content, purposeful brand collaborations, and brand strategy built with intention , culture, and storytelling at the forefront. Black Men Feel curates safe spaces across the NYC, Westchester, and virtually for men of color to discuss their mental health, learn meaningful practices rooted in mental wellness and vulnerability, and help them identify professional help. I’ve curated programs with high schools across NYC, universities across the northeast, and actively building an expansion into ATL . Identified, crafted, and managed strategic partnerships with entities such as NAACP, Talkspace, KAPsi , and more. Cultivated an online community of over 7,000 engaged individuals.

New York City Metropolitan Area

Executed go-to-market strategy for our new addressable product, crafted educational and promotional materials as well as educational events to facilitate seamless adoption of our product. Leverage market research, audience insights, and historical performance metrics to build strategic partnerships to ensure our product remains scalable and provides immediate value for our clients. Optimize internal processes to ensure our product is simple to manage, track, and report ROI for external partners. Manage and mentor a team of 5 who have collectively exceeded revenue goals by 12% for our inaugural year, then doubled revenue for both 2021 & 2022. repeated advisor for Orion’s transformation team who manage the development of DMP products to automate our business and restructure our organization to manage workflows in the most effective manner. Collaborate with business leads across sister agencies on overall IPG KPIs and goal setting ahead of every fiscal year.

Greater New York City Area

Established and maintained long-term relationships with over 40 clients, and 8 partners. provided strategic recommendations to create efficiencies within client’s media strategy, ultimately resulting in over 23% revenue growth YOY across my client portfolio. Structured 8 deals based on market research and client insights. Collaborated with cross functional teams to ideate on innovative ways to create new revenue streams. Collaborated with legal department to ensure all agreements met internal compliance guidelines. Mentored, educated and assisted a team of 5.

Greater New York City Area

Provide guidance and assistance to clients who endeavor to purchase, rent, or sell properties. Advise clients about market conditions, conduct walkthroughs.

Greater New York City Area

Built, negotiated, and deployed strategic global brand and content partnerships (Google, Twitter, Facebook,Amazon, SNAP, and Spotify) on behalf of the Dentsu Aegis Network and its clients. Spearheaded product development and US marketing roll out of IdeaJam, Mobile Stack, Blueprint, and Wingman; all proprietary tools for Dentsu Aegis crafted by marrying partner data with internal client data. Spearheaded planning and activation of educational experiential events across global Dentsu offices to support our partnerships. Curated branded content and functioned as an expert resource for account teams such as (Microsoft, General Motors, Proctor & Gamble, Mastercard, Diageo, etc.) regarding emerging media partners, content strategies, mobile and digital video strategic planning, client education, analytics, and more.

(Digital Planner) Dec 2014 – Feb 2016Managed an extensive portfolio of clients which consisted of Applebee’s, IHOP, Ethan Allen and Dow Chemicals. Diligently managed, coached, and taught 2 assistant planners across my accounts. Educated my clients on the ever changing digital media landscape, industry trends and new companies by way of emails, POVs, and presentations. Spearheaded strategy, negotiation, development, and created case studies for a plethora of digital milestones across my portfolio including innovative 360 custom programs, incorporation of advanced mobile analytic reporting, and award winning cross-screen digital video advertising programs. (Assistant Digital Planner) Sept 2013 – Dec 2014Thoroughly reviewed and developed POVs of all potential partners across my portfolio of clients. Managed all invoice processes, campaign implementation and trafficking. Directed a team 6 of volunteers to develop a unique 360 media strategy to combat issues faced by one of our client. Created and conducted a digital training regimen to teach traditional planners and broadcast buyers across the agency digital best practices and processes.

Greater New York City Area

Collaborated with the greater marketing team for content and strategy development for new business pitches, and new marketing campaigns. Acquired and maintained a network of over 100+ independent and small chain businesses across various sectors nationwide. Acted as liaison between clients and partners, and assisted in development of media decks as needed per client or partner request.

White Plains, Ny

Coordinated student flow and assured all students needs were met in person, phone or email. Spearheaded college award processes and attendance processes which were executed through computer generated reports, forms, and programs. Analyzed various databases throughout the academic department.

Springfield, Massachusetts Area

• Conducted marketing research to help boost enrollment • Assisted with design layout and file preparation • Coordinated various projects with the Athletics, Admissions, Student Activities, and Graduate studies departmentso Pamphlets, Logos, Flyers, Room Design, Video Production,Photo shoots • Supported website development

Springfield, Massachusetts Area

• Acquired new business leads and helped maintain existing leads to help promote upcoming events • Assist with inside sales as well as outside sales• Assisted with media planning for 7 advertising campaigns for such clients as Disney, NBA, Wiz Khalifa, Harlem Globetrotters, NCAAo Performed strategic media analysis and provided channel strategy/recommendations to support client objectives o Assisted with distribution of advertisements over various channelso Review different channels to assure advertising campaignswere properly executed • Led all grassroots, web, and social media marketing• Supported development of many sponsorship campaigns, sweepstakes and contests• Handled sales pitches/calls to a plethora of clients• Create press releases