Benjamin Beardmore Email & Phone Number

Oakville, Ontario, Canada

- Leveraged Salesforce Marketing Cloud and Hubspot to create and optimize email journeys, automations and campaigns for a portfolio of IPG brands. - Oversaw the development and execution of strategies for IPG's email marketing initiatives, including implementation, testing, and performance reporting to drive engagement and improve results.- Maintained data integrity and consistency between CRM and Marketing Automation systems (ie SFMC -> Salesforce, Zoho -> Hubspot). Used these technologies to extract insights, and ensure accurate and reliable data flows.

- Leveraged expertise in Email Service Providers including Salesforce Marketing Cloud, Selligent, and Iterable to drive targeted campaigns and achieve client business goals effectively.- Responsible for the technical setup and execution of email campaigns and customer journeys, using HTML templates to enable customer engagement.- Used data management best practices to manage customer contact data and segment email lists.Implemented dynamic content for personalized customer experiences within email templates.- Deployed SMS campaigns from SFMC Mobile Studio. - Leveraged analytics to assist in the creation and deployment of A/B tests for email subject lines, layout variations, and send times, contributing to ongoing campaign optimization efforts.- Maintained a high error free rate through quality assurance checks on email content, layouts, rendering, and links.- Collaborated alongside cross-functional teams to ensure the seamless and punctual completion of client deliverables.- Worked with B2B and B2C clients in a variety of industries including: retail, grocery, banking/finance and non-profit.- Ensured email compliance with industry regulations, such as CAN-SPAM, GDPR, CASL.- Acted as the day-to-day technical platform subject matter expert, assisting with the collaboration between clients and internal teams. - Monitored Deliverability results.

Guelph, Ontario, Canada

- Responsible for the set up, testing, and scheduling of email production campaigns.

- Fostered positive client relationships by managing ongoing and ad-hoc email campaigns, serving as the communication bridge between the client and the technical teams.- Provided strategic advisory to strengthen email copy, messaging, and design.- Developed project briefs and work scopings, resulting in consistently on-time and on-budget deliveries.- Utilized data-driven insights, and analytics dashboards to enhance email campaign performance, with a focus on email key performance metrics to continually optimize strategies and deliver quantifiable results.- Identified marketing opportunities to improve engagement results.- Fostered positive client relationships by managing ongoing and ad-hoc email campaigns, serving as the communication bridge between the client and the technical teams. - Provided strategic advisory to strengthen email copy, messaging, and design. - Developed project briefs and work scopings, resulting in consistently on-time and on-budget deliveries. - Utilized data-driven insights, and analytics dashboards to enhance email campaign performance, with a focus on email key performance metrics to continually optimize strategies and deliver quantifiable results. - Identified marketing opportunities to improve engagement results.

- Completed a comprehensive four-month training program designed for newcomers to the email marketing industry. Focused on various facets of the email marketing, with an emphasis on a future client services role.