Ben Behrooz is the Founder & CEO of Branding Los Angeles. He brings a dynamic, hard-working, strategic, and tenacious mind to his work, and he loves every second of it. Simply put, Ben plans, creates, and optimizes local and national marketing campaigns, ranging from a citywide public-safety campaign to helping ambitious sole proprietors grow thriving businesses with multiple locations in and around Los Angeles. Over 15 years, he’s built Branding Los Angeles into a powerful, multicultural marketing agency providing award-winning services in:- Strategic Branding- Marketing and Communications- Public Affairs StrategiesOn a more spiritual level, Ben thinks of his work as “helping our clients find their voices.” He defines and builds their brands, cultivating and fine-tuning their messaging to create consistent and galvanizing brand personalities that resonate across as many channels as necessary to achieve his clients’ goals.He’s also created his own holiday tradition. Every winter, he rallies Branding Los Angeles’s sphere of influence to “toy-raise” for the area children who need it the most. He is proud to live the American dream and humbled to be able to give smiles to children and families in need. He also uses this influence in other crucial areas, including the fair treatment of animals and human-rights issues. As a result of his commitment to building sustainable and trusting relationships with everyone he works with, he’s able to create needed change, whether through an end-to-end campaign or sometimes just a quick phone call. The City of Los Angeles has recognized Ben for his support of local charities and consistent support of his community.After graduating from UCLA, Ben began his entrepreneurial journey as a media innovator, supporting top companies such as Sony Music and Yahoo as they developed new pathways through an ever-changing ecosystem. His time at UCLA helped cystalize his passion for improving the quality of life in his community - as a mentor for others, a creator of new opportunities, and a champion of creativity, innovation, hard work, and excellence. As a Social Media Director with Truthdig, he discovered the power of dedicated activism and the joy of giving a voice to those with something to say. That dedication, celebration, and appreciation infuse all his work, driving him to help his clients turn their dreams into tangible realities.