Working on a global project (starting in Los Angeles) to break the spell of social media and the algorithm. Early stages. Stayed tuned.

Spent the last 6 months taking a break to travel the world, go to French school (something I've always wanted to do), and see family.

• Successfully implemented a CDP and SalesForce Marketing Cloud platform, enabling the organization to better understand customer behavior and increase ROI• Constructed a new team of product managers, business analysts, developers, etc. to ensure seamless operations• Established production and security monitoring protocols to safeguard data integrity• Achieved 100% employee engagement score (eNps) with direct reports; provided frequent feedback and guidance for continual improvement • Maximized technology operations by streamlining processes and ensuring compliance across all platforms

• Driving a $65M lift in premium since 2020, including a 13% lift in quotes and a 9% lift in binds/sales closures• Oversee nine teams responsible for marketing, lead routing, lead nurturing, scoring, line of business integrations, prospect and lead management, direct sales, and external integrations• Lead the Salesforce conversion transition for the MetLife acquisition to Farmers; guide the initiative to maximize customer retention by understanding needs and challenges and customizing new personalized solutions• Steer the product roadmap for marketing and cultivate architectural enablers for future business value, preference in orchestration, gamification, and data enrichment/lead routing• Hire, train, mentor, and retain a team of 90 product managers, product owners, developers, and technologists overseeing the department’s Agile transformation and integration• Coach and directly develop a newly-created team of 10, providing career advancement opportunities for the team aligned with individual strengths and workloads• Boost employee engagement and communication by conducting skip-level meetings, initiating 1:1 career development conversations, and recognizing good performance, milestones, and personal celebrations• Oversee the Agile transformations to establish a new product management group structure within a SAFe framework• Build and maintain vendor relationships, create SOWs, and establish contractual terms aligned with the budget guidelines• Champion the company culture and enhance employee engagement daily; organize Hackathons in partnership with IT and encourage employees to participate and donate to community organizations and events year-round• Fronted the Salesforce customization of SalesCloud and Marketing Cloud (SFMC) for a platform of 38,000 agent advisors and producers, integrating a direct sales and telephony system capability for call center teams; increased active utilization of this application from 28% to 54%

• Customized and personalized a solution for customers to reduce their rates based on needs; resulted in a return of investment of approximately $240M while simultaneously retaining clients otherwise lost to competitors• Drove and managed the Marketing Tech roadmap; tracked and analyzed customer activity, added billing capability via text messaging, and increased interaction and communication with customers• Steered the technical aspects for all email, text, social, customer service, and push notifications from the company; improved deliverability to almost 100% of prospecting emails, increased profitability by $3M, and increased open rates by 3-7 points while significantly increasing engagement • Negotiated multimillion-dollar contracts with vendors and devised tailored solutions for the organization saving approximately $500K; assessed up to 75 vendors, discovered contract synergies, and drove fiscally responsible results• Managed a team of 11 onshore and offshore managers, developers, analysts, and scrum masters; coached the team’s transition from Waterfall to Agile/Scrum methodology• Increased the eNPS score from -44 to 52, retention went from losing two FTEs per month in a department of 120 to losing one per quarter by integrating workshops and establishing new policies • Moved software releases from evenings and weekends to day-time deployments; resulted in reducing the frequency of defects by 80% in one year • Organized Hackathons bringing together business and IT• Successfully deployed Journey Builder for Salesforce Marketing Cloud (SFMC) using external data and stood up Social Studio and customer-facing journeys as the foundation of all customer personalization efforts• Led process-mapping of existing designs and data flows; established feature backlog and product prioritization cadences

• Promoted from Business Systems Analyst (04/2012 – 09/2014)• Built out product requirement documents, solution contexts, and solution intents for multiple applications• Performed as lead BSA (associate product manager) for Main Street, developing and sequencing the features for a new business insurance quoting platform delivering a seamless, intuitive experience• Conducted user experience sessions, created user personas, and prioritized feedback to contribute to the development of a streamlined BI quoting application; documented roadmaps and procedures, and stood up a business operations Agile Team• Developed automation tools for operational efficiency, including functional spreadsheets, inserted lookup tables, and pivot tables to support teams across the department• Designed a data model to predict customer retention, and set quality standards and governance for financial reporting• Implemented SharePoint migrations; developed a forecasting tool, and designed collaboration solutions and training• Developed and integrated a hiring tool to measure candidates’ problem solving, analytic skills, and tenacity; shared the resource with HR and improved the quality of talent in prospective new hires for the division • Partnered with executive leaders to implement, train, and supervise a team of developers and analysts• Championed and assisted in the creation and establishment of multiple ERGs, including Farmers Fit, Farmers Future, and Farmers Pride; ensured funding and structure across the organization• Board member for coordinating and leading the Farmers’ data mining competition

• Automated and streamlined team operations to drive efficiency; performed monthly store analyses on top regional branches• Managed budget planning and forecasting for over 150 hospitals; created summary reports and reconciled finances monthly to track performance for senior leaders• Answered inquiries from hospitals management regarding P&L statements, invoices, and financial statements