Strategy and Planning:• Develop goals for ecommerce division in concert with senior management• Oversee execution of ecommerce plan, while maintaining visual, functional, andcompliant standards of ecommerce• Identify, establish, and execute ongoing opportunities and conversion rate optimizationfor improved customer experience, UI/UX• Develop and oversee relationship with external web development agencySite Merchandising:• Working with production and marketing, plan and oversee new product launchesincluding merchandising, inventory, descriptions, SEO tags and quality assurance• Work closely with Creative and Marketing teams on the development and execution oflanding pages, seasonal content to highlight key brand initiatives, products andcategories• Oversee visual merchandising of the site and develop merchandising strategies tosupport seasonal campaigns and brand initiatives while optimizing conversionAnalytics and Reporting• Analyze business, merchandise, and site performance on a weekly and monthly basis• Develop insights and respond to trends in KPIs including; gross revenue, traffic,conversion, AOV, net metrics, returns, and LTV• Optimize performance with a creative and analytical approach to online sitemerchandising and coordination with digital marketing effortsDaily Site Management:Own the day-to-day activities and oversee team managing shop, product and customerexperience including content setup, merchandising, and product managementMaintain all technical integrations (i.e. Net Suite, Paypal, Shop Pay, Loop, Reviews,Personalization, Search, etc.Develop, update and manage operational content and pages on site including FAQs,Shipping/Returns, Store Pages, etc.Operations• Oversee system integrations to ensure orders/information are flowing to appropriatesystems• Forecast order volume and communicate to 3PL and track performance • Provide and maintain relevant shipping and returns SOPs

- Successfully migrated to Shopify 2.0 and launched website re-theme - Interact with 3rd party fulfillment to ensure all orders are shipped in a timely fashion-Manage all incoming shipments to ecommerce inventory ensuring their receipt. Proactively follow up so that product is available to sell as quickly as possible and that resolutions to any issues have been reached-Upload/create new products to the website. Measure, weigh, and provide all necessary product information for the website and work with creative to ensure all images are available and accurate-Merchandise website and take down out of stock or discontinued styles-Create necessary outbound and inbound shipments to and from 3PLs-Manage inventory in 3PL and in office and provide reporting information as necessary -Implement all promotions and sales online ensuring pop up shops are informed of any price changes-Maintain all FAQs to ensure correct information is clearly related to the customers.-Continually adjust information according to customer feedback and changes to policy-Visit 3PL as necessary to remedy any issues or problems -Track preorders and other product details and maintain necessary information to ensure accuracy -Deliver weekly, monthly, and quarterly recaps as well as any actionable insights-Monitor site daily to optimize selling and increase conversion-Work with Ecommerce Director to identify new opportunities to increase KPIs

-Direct management of all customer service communications-Oversee resolutions for all issues reported through customer service channels -Returns processing; adjustments and returns in accordance with francesvalentine.com -Handle payment issues and investigate lost or damaged orders with 3rd party fulfillment -Notify web team of quality control or any customer related website or product issues-Primary day to day contact with 3rd party fulfillment to ensure seamless data exchange-Direct management of all e-commerce inventory receiving and transfers-Continue to evolve customer policies and FAQs in conjunction with e-commerce manager -Assist wholesale manager with inventory upload, management, and system processes for Amazon and Nordstrom accounts

-Owned the development and maintenance of strong relationships with both clients and customers within a given geographic region, including a complete understanding of their goals and objectives.-Presented targeted strategic client plans to build effective and efficient brand promotion strategies and strengthen brand activation-Responsible for ongoing client team communication that provided status, opportunities, managed expectations, and needs associated with the achievement of plans-Intelligently analyzed, benchmarked, and interpreted data across multiple sources to identify opportunities to promote/sell additional client products -Key areas include sales, distribution, promotion, and pricing

-Completed 8-week Sales Management Training Program paired with a mentor to learn the day-to-day events of the dynamic, fast-paced industry-Received cross-functional departmental & operational exposure to all departments within the store-Worked closely with management, customers and associates to maximize business potential-Worked on a business driving project that utilized leadership, communication, and business acumen skills-Explored the dynamics of the retail industry and learned different aspects of the retail store environment including selling and service strategies