Benjamin Bret Email & Phone Number

Vienne, Auvergne-Rhône-Alpes, France

Engagé, local, 0 plastique, à suivre sur @chezcasaflores sur Instagram et Facebook

São Paulo Area, Brazil

LATAM's biggest foodtech. Focused on off/on marketing efforts to grow the iFood delivery team.

São Paulo Area, Brazil

MVP launch and Go-to-Market rollout for the 2019 B2C and B2B expansion : branding, PR, UX definition and testing, benchmarking, partnerhsips, inbound and social media, etc.

São Paulo Area, Brazil

End to end responsibility that led to sustained Month-Over-Month growth of 3% to 17% on major KPIs for over two years: leads, new clients, billing via traffic growth, product portfolio optimization, affiliation, social media engagement (440k+ Facebook fans) and conversion increase, LTV optimization and churn management, B.I. analysis, customer satisfaction mapping, etc...

São Paulo Area, Brazil

I designed and launched the 1st toy delivery club in Brazil. The concept is currently being updated and the brand will be reactivated in 2019.

São Paulo Area, Brazil

On and off-line marketing duties to grow leads and sales for Astrocentro.com.br, the largest online and phone live psychic portal in Brazil. Activities I was involved in: media scouting, channel testing, offline ads and partnerships, TV and radio spots production, affiliation, lead sourcing, sales pitches copywriting, newsletter planning, PPC and organic traffic optimization, site management, etc.

Barcelona Area, Spain

Generated new and profitable e-mail leads through sweepstakes, e-mailing, display advertising, social networks and other channels relevant to the on-line travel business in Brazil, Colombia, Chile, Spain, France and Italy.

Rio De Janeiro Area, Brazil

Managed WEB and WAP advertising campaigns in Europe and Latin America for the mobile industry (ringtones, games and mobile content). Full responsibility of six-digit Euros monthly budgets.Negotiated and oversaw performance marketing campaigns with national and international networks, affiliation programs and portals. Benchmarked competitors. Scouted for new opportunities, including press and TVGrew the traffic figures for each product offer in five countries. Optimized the sales volumes, quality, ROI and metrics of the acquisition channelsCoordinated, briefs, new designs and concepts for landing pages and banners (both in-house and through agencies).

Barcelona, Spain

Four-month long mission to prepare the re-launch of this e-commerce specialized in worldwide fresh flower delivery. Various tasks: design coordination, translations, copywriting, page testing and debugging, trafic and conversion analysis, etc...

Barcelona, Spain

Led product and brand-based marketing and advertising duties through all on and off-line channels: briefs to ad and PR agencies, quote negotiations and budget control, media investment optimization, strategic planning, brand positioning and differentiation, etc...Generated relevant traffic to the website: creating, planning, budgeting, developing, launching and analyzing omnichannel marketing actions with such tools as CRM communications, PR, sweepstakes and giveaways, sponsoring, Search Engine Marketing (SEO, PPC), etc...Converted traffic into sales: benchmarking competitors to outbeat them, improving the usability of the site with the tech teams to bring relevant functionalities to the users, communicating product packages with great look and feel, sourcing special deals with the product managers, etc...Increased average purchase and frequency of sales through CRM strategy definition, client segmentation, launch of automated cross-sell and up-sell communications, etc...Improved marketing activities efficiency (ROI by channel).

Madrid, Spain

Managed various accounts, especially the NGO portfolio, acting as the interface between the clients' requirements and the agency (10 team members, 4 of whom were designers and copywriters)Led direct marketing campaigns for a wide array of clients: Save the Children, Médicos do Mundo, Oceana, Newsweek, Tower Gym, OCU, ALD Automotive, 4UCampus, ADLPartner, ESADE Business School, Weight Watchers, Finconsum...Tools used: mailing, media planning as well as telemarketing and sales managementDelivered successful campaigns to NGOs (fundraising) as well as to the agency's private accounts (subscriptions, leads, sales...).

Lyon, France

Participated in a program at the Chamber of Commerce of Lyon, conducting a full market research and business plan prior to the launch of a cause marketing agency in France, with the idea of teaming up private companies and their increasing need for Corporate Social Responsibility actions with the new financing challenges NGO's are facing.

Gothenburg, Sweden

Handled key elements of the Volvo brand, participated to the brand positioning, aligning it with the reality of the renovated product range (premiumness and modernity)Led workshops to spread the brand internally and externally. Briefings to advertising agencies to maintain alignment with brand and product strategiesInterpreted intelligence data to develop new brand measurement toolsEnsured the development and consistency of Volvo’s Corporate & Graphic Identity through toolbooks, guides, brand days, motor shows... acting as the Brand Guardian, from the headquarters down to the dealershipsManaged Volvo's concept cars' website (conceptlabvolvo.com) and administrated a concept car project from start to finish (Versatility Concept Car)Planned and organized regular meetings with Regional Sales Managers, resulting in coordinated communication activities with the markets (launch calendars, tone of voice, shared media production, etc....).

Master'S Degree, Product Management, Master'S

100% online training with weekly mentorship. 8 professional projects completed: • Deal with an unplanned event in your development sprint.

Masters Degree In International Marketing And Sales, Business, Management, And Advertising

2 years in France (Institut d'Administration des Entreprises Lyon / 1996-98) followed by 3 years of international programs in the U.S.A..

European Certificate, Direct Marketing

15 WEEKS BETWEEN OCTOBER 05 AND APRIL 06, EVENING CLASSES EVERY WEEKDAY: * Instituto de Comercio Electrónico y Marketing Directo.