Benjamin Bret work email
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Benjamin Bret personal email
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French, recently established back in Lyon after 20 years abroad (last 8 years in São Paulo, Brazil). I have been living and working with multi-cultural teams in France, USA, Europe, LATAM. Fluent in English, Portuguese, Spanish and French.Interested in positions such as: Product Manager/Owner, Online Project Manager, Digital Marketing Manager.Strong international experience leading on and off-line projects in marketing, advertising and sales in multinationals and start-ups.Previously worked in the following industries: food delivery, kids toys, e-health and well-being, automotive, direct marketing agency, non-profit, online travel and tourism, mobile content and value-added services.Multidisciplinary approach and specialties: Digital Marketing / Advertising & Brand Management / Go-to-Market Strategy / PR. and Communication / UX and Attention to Detail Mindset / Inbound, Social Media, Performance, Direct Response, Partnerships, White Labels, etc... / Media Investment (Offline & Online) and Production / Strong communicator. Excellent oral and written communication skills / Leadership and team working skills.
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FleuristeCasa Flores Sep 2022 - PresentVienne, Auvergne-Rhône-Alpes, FranceEngagé, local, 0 plastique, à suivre sur @chezcasaflores sur Instagram et Facebook
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Marketing Project Manager - Logistics & DeliveryIfood May 2019 - Nov 2019São Paulo Area, BrazilLATAM's biggest foodtech. Focused on off/on marketing efforts to grow the iFood delivery team. -
Marketing ManagerTelavita Sep 2016 - Dec 2018São Paulo Area, BrazilMVP launch and Go-to-Market rollout for the 2019 B2C and B2B expansion : branding, PR, UX definition and testing, benchmarking, partnerhsips, inbound and social media, etc. -
Marketing Manager And Product OwnerIquilibrio Jul 2015 - Dec 2018São Paulo Area, BrazilEnd to end responsibility that led to sustained Month-Over-Month growth of 3% to 17% on major KPIs for over two years: leads, new clients, billing via traffic growth, product portfolio optimization, affiliation, social media engagement (440k+ Facebook fans) and conversion increase, LTV optimization and churn management, B.I. analysis, customer satisfaction mapping, etc... -
Founder & CeoCaixinhadesurpresas.Com.Br Aug 2015 - Jan 2017São Paulo Area, BrazilI designed and launched the 1st toy delivery club in Brazil. The concept is currently being updated and the brand will be reactivated in 2019.
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Marketing And Operations ManagerWengo Apr 2012 - Mar 2015São Paulo Area, BrazilOn and off-line marketing duties to grow leads and sales for Astrocentro.com.br, the largest online and phone live psychic portal in Brazil. Activities I was involved in: media scouting, channel testing, offline ads and partnerships, TV and radio spots production, affiliation, lead sourcing, sales pitches copywriting, newsletter planning, PPC and organic traffic optimization, site management, etc. -
Lead Generation SpecialistAtrapalo.Com Jun 2011 - Dec 2011Barcelona Area, SpainGenerated new and profitable e-mail leads through sweepstakes, e-mailing, display advertising, social networks and other channels relevant to the on-line travel business in Brazil, Colombia, Chile, Spain, France and Italy. -
Customer Acquisition ManagerDada Jan 2009 - Jun 2011Rio De Janeiro Area, BrazilManaged WEB and WAP advertising campaigns in Europe and Latin America for the mobile industry (ringtones, games and mobile content). Full responsibility of six-digit Euros monthly budgets.Negotiated and oversaw performance marketing campaigns with national and international networks, affiliation programs and portals. Benchmarked competitors. Scouted for new opportunities, including press and TVGrew the traffic figures for each product offer in five countries. Optimized the sales volumes, quality, ROI and metrics of the acquisition channelsCoordinated, briefs, new designs and concepts for landing pages and banners (both in-house and through agencies). -
E-Commerce Project ManagerFloraqueen.Com May 2008 - Aug 2008Barcelona, SpainFour-month long mission to prepare the re-launch of this e-commerce specialized in worldwide fresh flower delivery. Various tasks: design coordination, translations, copywriting, page testing and debugging, trafic and conversion analysis, etc... -
Campaign Manager On & OffLastminute.Com Apr 2007 - May 2008Barcelona, SpainLed product and brand-based marketing and advertising duties through all on and off-line channels: briefs to ad and PR agencies, quote negotiations and budget control, media investment optimization, strategic planning, brand positioning and differentiation, etc...Generated relevant traffic to the website: creating, planning, budgeting, developing, launching and analyzing omnichannel marketing actions with such tools as CRM communications, PR, sweepstakes and giveaways, sponsoring, Search Engine Marketing (SEO, PPC), etc...Converted traffic into sales: benchmarking competitors to outbeat them, improving the usability of the site with the tech teams to bring relevant functionalities to the users, communicating product packages with great look and feel, sourcing special deals with the product managers, etc...Increased average purchase and frequency of sales through CRM strategy definition, client segmentation, launch of automated cross-sell and up-sell communications, etc...Improved marketing activities efficiency (ROI by channel). -
Account ManagerResponse Jps - Direct Marketing Agency Sep 2004 - Feb 2007Madrid, SpainManaged various accounts, especially the NGO portfolio, acting as the interface between the clients' requirements and the agency (10 team members, 4 of whom were designers and copywriters)Led direct marketing campaigns for a wide array of clients: Save the Children, Médicos do Mundo, Oceana, Newsweek, Tower Gym, OCU, ALD Automotive, 4UCampus, ADLPartner, ESADE Business School, Weight Watchers, Finconsum...Tools used: mailing, media planning as well as telemarketing and sales managementDelivered successful campaigns to NGOs (fundraising) as well as to the agency's private accounts (subscriptions, leads, sales...).
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Business Consultancy ProjectChamber Of Commerce Of Lyon Jan 2004 - Jun 2004Lyon, FranceParticipated in a program at the Chamber of Commerce of Lyon, conducting a full market research and business plan prior to the launch of a cause marketing agency in France, with the idea of teaming up private companies and their increasing need for Corporate Social Responsibility actions with the new financing challenges NGO's are facing.
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Junior Brand StrategistVolvo Car Corporation Jun 2001 - Jun 2003Gothenburg, SwedenHandled key elements of the Volvo brand, participated to the brand positioning, aligning it with the reality of the renovated product range (premiumness and modernity)Led workshops to spread the brand internally and externally. Briefings to advertising agencies to maintain alignment with brand and product strategiesInterpreted intelligence data to develop new brand measurement toolsEnsured the development and consistency of Volvo’s Corporate & Graphic Identity through toolbooks, guides, brand days, motor shows... acting as the Brand Guardian, from the headquarters down to the dealershipsManaged Volvo's concept cars' website (conceptlabvolvo.com) and administrated a concept car project from start to finish (Versatility Concept Car)Planned and organized regular meetings with Regional Sales Managers, resulting in coordinated communication activities with the markets (launch calendars, tone of voice, shared media production, etc....).
Benjamin Bret Skills
Benjamin Bret Education Details
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Master'S -
Business, Management, And Advertising -
Direct Marketing
Frequently Asked Questions about Benjamin Bret
What company does Benjamin Bret work for?
Benjamin Bret works for Casa Flores
What is Benjamin Bret's role at the current company?
Benjamin Bret's current role is Fleuriste.
What is Benjamin Bret's email address?
Benjamin Bret's email address is be****@****hoo.com
What schools did Benjamin Bret attend?
Benjamin Bret attended Openclassrooms, Iaelyon School Of Management, Esic Business & Marketing School.
What are some of Benjamin Bret's interests?
Benjamin Bret has interest in Humanitarian Issues, Fair Trade, Climbing, Exchange, Learn.
What skills is Benjamin Bret known for?
Benjamin Bret has skills like Direct Marketing, Non Profits, English, E Commerce, Affiliate Marketing, Social Networking, Advertising, Mobile, Online Marketing, Spanish, Email Marketing, Marketing Strategy.
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Benjamin Bret
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