My strategic repertoire spans from high-level brand development and positioning to tactical channel and comms-based planning. From writing creative briefs for national campaigns to leveraging Dynamic Creative Optimization (DCO) for social and digital executions, I take a big-picture view of every aspect of my work, no matter how detailed.As the son of two immigrants and an avid traveler, I’m constantly exploring what ideas bring people together and what drives passion. Understanding culture, psychology, and the movements and behaviors of people is what keeps me up at night.In my free time, I create and run tabletop games. Currently, I'm developing a tabletop roleplaying game inspired by 80s B-horror movies, which I hope to publish one day.Feel free to send me a message if you want to chat about marketing, culture, history, or gaming. I'm always happy to gain new perspectives and share my own.
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StrategistMovement StrategyAustin, Tx, Us
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Junior StrategistBbdo New York Nov 2023 - PresentNew York, New York, United StatesPrimary Clients: FedEx and Wells Fargo -
Strategy InternBbdo New York Jul 2023 - Oct 2023New York, United StatesWorked on a broad range of clients including Bacardi, Bombay, Sandy Hook Promise, Pedigree, Cesar, and AARP
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Graduate StudentVcu Brandcenter Aug 2021 - May 2023Richmond, Virginia, United StatesSome of my most memorable projects:• Researching the Sober Curious Movement and predicting its effects on the seltzer category for the Martin Agency• 360 campaign to attract the Supreme streetwear audience to Dollar Tree and give the brand a powerful cool factor• Digital Ethnography to understand a hyper-specific audience: the cosplayers of Vancouver, Canada -
Insights AssociateCopacino Fujikado Apr 2022 - Aug 2022Seattle, Washington, United States• Crafted and presented the strategy for a successful pitch to Swickard Auto Group• Authored the get-smart document that brought teams up to speed on a project for MultiCare Health System, Inc.• Created a future-thinking research report on changing donation trends for Seattle Children’s Hospital -
Committee Chairperson | Account ManagerThe University Of Tulsa May 2020 - Apr 2021Tulsa, Oklahoma, United States• Led and trained a 7-person team, maintaining regular meetings, setting deadlines, and delegating tasks • Surveyed the student body to uncover wants and needs, leading to a 4x increase in engagement year-over-year• Managed a transportation project which grants University students free access to Tulsa Transit bus routes • Created guidelines to increase data-driven decision making as well as productivity and accountability• Negotiated pricing for an IT project with a $2,000 budget, saving the Student Association time and money -
Student SenatorThe University Of Tulsa Jan 2018 - Apr 2021Tulsa, Oklahoma, United States• Voted on issues and prioritized projects to ensure the Senate did not exceed its $350,000 annual budget• Updated and passed Government Operations guidelines which overhauled Senate Seat requirements as well as Financial Allocations guidelines which altered how student organizations received Student Association funding• Led Organization Strategic Plan Review Committee, determining funding allocations for 30 student organizations• Authored and passed bills such as: creating electric scooter docking areas and negotiating a cut of scooter company profits, gaining Senator access to constituent mailing list, and improving the University absence policy to increase student retention during and after the Covid-19 Pandemic
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Themed Housing CoordinatorThe University Of Tulsa 2018 - 2019Tulsa, Oklahoma, United States• Organized 8 recreational events for the University of Tulsa student body within budgetconstraints while exceeding expected turn-outs• Utilized advertising, financial management, and leadership skills
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Research InternBuffalo Specialties Apr 2019 - Sep 2019Tulsa, Oklahoma, United States• Researched student organizations and ran interviews to identify their promotional product needs• Developed ideas and new strategies to better capitalize on the University of Tulsa market• Crafted over 65 Client Prospect Reports which helped inform the company’s future marketing plans -
Staff MemberCollins Fitness Center Jan 2019 - Jun 2019Tulsa, Oklahoma, United States• Responded calmly but decisively to an emergency situation. Performed First Aid and delivered injured patron to a nearby hospital where he received treatment and fully recovered. Interviewed witnesses and filed an injury report after the incident took place.• Performed full inventory of the Equipment Center’s stock, labeled missing and damaged items, and completed the task within 2 days of being assigned• Passionately Performed customer service at reception• Enforced Fitness Center policies• Maintained the cleanliness of the facilities -
Marketing InternCmo Consulting Group May 2018 - Aug 2018Austin, Texas, United States• Analyzed user experience and conducted audience segmentations based on reviews, interviews, and focus groups• Performed an industry competitive analysis to support a successful client engagement for Indeed• Created PowerPoint presentations for business development and client review meetings
Benjamin Butler Education Details
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Gpa: 3.9 / 4.0
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Major Gpa: 3.9 / 4.0
Frequently Asked Questions about Benjamin Butler
What company does Benjamin Butler work for?
Benjamin Butler works for Movement Strategy
What is Benjamin Butler's role at the current company?
Benjamin Butler's current role is Strategist.
What schools did Benjamin Butler attend?
Benjamin Butler attended Vcu Brandcenter, The University Of Tulsa.
Who are Benjamin Butler's colleagues?
Benjamin Butler's colleagues are Clara Wang, Giang Luc, Erin Hoffman, Richie Laruffa, Destiny Tudor, Ryan Padgham, Joseph Harris Iii.
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