Led the creation and optimization of Google Ads campaigns, improving key performance metrics such as CTR, CPC, and conversions.Designed visually compelling graphics and produced engaging video content for social media, including interviews and storytelling-driven materials to boost audience engagement.Analyzed ad performance and social media analytics, making data-driven adjustments to enhance campaign effectiveness and align with marketing goals.

- Developed and implemented a comprehensive dashboard using Looker Studio that visualized merchandise sales data across the United States, enabling more informed decision-making.- Conducted detailed sales analysis by state and item, and created accurate projections for end-of-quarter and year-end sales performance, helping to forecast and align with business goals.- Analyzed and visualized Giphy performance data, providing insights into content engagement and effectiveness.- Created… Show more - Developed and implemented a comprehensive dashboard using Looker Studio that visualized merchandise sales data across the United States, enabling more informed decision-making.- Conducted detailed sales analysis by state and item, and created accurate projections for end-of-quarter and year-end sales performance, helping to forecast and align with business goals.- Analyzed and visualized Giphy performance data, providing insights into content engagement and effectiveness.- Created a live-updating budget calculator in Google Sheets, significantly optimizing the budgeting process for improved efficiency.- Designed and built a web scraper to extract data on the performance of an online sweepstakes, followed by thorough analysis to uncover trends and actionable insights. Show less

- Currently, I lead the Design Beginner team which focuses on the basics of graphic design and fostering a welcoming and accessible design community.

- Created logos and sticker designs for Berkeley’s Model UN club and the Culture Center at Haas Institute of Business Innovation.

- Analyzed customer profile survey data to extract meaningful insights and trends. Utilized Tableau to create interactive dashboards and visualizations that effectively communicated key findings.- Presented data-driven recommendations based on the visualized insights, contributing to the refinement of customer engagement strategies. - Improved lead management process by efficiently organizing and maintaining a comprehensive database using Google Sheets.

Spearheaded graphic designs for BLCK UNICRN's immersive experience showcased at Andressen Horowitz's LA Tech Week, attracting 600 signups.- Crafted compelling sizzle reels to highlight BLCK UNICRN's platform capabilities.- Elevated website aesthetics and user interface through strategic graphic design.- Conceptualized and executed a seamless structure for BLCK UNICRN's live immersive experiences, enhancing user engagement.- Produced eight testimonial visuals underscoring the… Show more Spearheaded graphic designs for BLCK UNICRN's immersive experience showcased at Andressen Horowitz's LA Tech Week, attracting 600 signups.- Crafted compelling sizzle reels to highlight BLCK UNICRN's platform capabilities.- Elevated website aesthetics and user interface through strategic graphic design.- Conceptualized and executed a seamless structure for BLCK UNICRN's live immersive experiences, enhancing user engagement.- Produced eight testimonial visuals underscoring the transformative impact of the BLCK UNICRN platform on its users. Show less

- Created and tracked weekly marketing campaigns to measure their effectiveness and impact on our membership- Wrote and designed email campaigns which increased open rate and increased click rate by 5%- Organized and conducted a collaboration with a prominent social media influencer through an interview- Updated and improved our marketing dashboard to include new statistics such as churn, email open rate, click rate, email list data, and Instagram statistics.