Benjamin Cheadle Email & Phone Number

Gaydon, England, United Kingdom

• Leading two areas of analytics for JLR Customer Analytics and Commercial Analytics Projects on wide portfolio of developments. Managing team members from JLR but also multiple agencies and partners
• Heading the customer data science team to generate marketing attributes to support enhanced targeting through all channels. Working proactively with markets on a global scale to identify their specific modelling needs.
• Leading JLRs digital analytics function to provide new insight and new metrics for on-site personalisation and re-targeting through multiple channels including maximise known user base introductions new technologies.
• Driving the expansion of JLRs Conversion Rate Optimisation process to drive more online engagements especially online sales and achieving customer identification.
• Maximising the benefit from JLR’s diverse Mar-tech stack and providing analytics input to future Mar-tech vision. Including set up robust measure strategy for all channels including set up JLRs global econometric.
• Embedded Agile working processes within Customer Analytics Team and drove the industrialisation and orchestration of all modelling delivering significant time and cost savings

Whitley UK

Designed / Developed and Embedded an analytics model to order stock cars for the US market generating >£25m incremental profit for the company. Developed PoC for China and UK markets that are due for full scale roll out in 2020.Identified further cost savings in the US market through Analytics with >£10m additional benefits.Supervised the expansion of key.

Whitley

Based upon recommendations by myself and a colleague and the success of the analytic work that we had performed whilst I was working in business transformation the corporate analytics team was form and I became the first member of this team.I have been responsible for helping new team members who have been recruited externally get up to speed with JLR and.

Whitley

Secondment in the Corporate Strategy to support update of JLR's strategic priorities and corporate vision. Specialising in future value creation and leveraging digital capability

Whitely HQ

Transforming the strategic planning of JLR in line with industry leading process. Project managing multiple stakeholders through the change and ensuring a robust output for JLR business plan during the roll out of the new process and maintaining the control and governance of the process as it reached business as usual, as well also making sure that the.

Started as LR analyst and promoted to principal analyst within 6 months and further expanded the role to include responsibility for Jaguar.Re-invented the UK NSC Variance analysis model, to provide more value add variance analysis that would allow targeted working to improve profit.Took on the role of Super User for 2 waves of SAP deployment and.

Halewood

Performed a varied role that I greatly expanded to include managing the non-production capital spend.Maintained budget and forecast inputs for non-productions capital spend. Monitored progress on spend against projects and audited the outcome of projects. Worked with senior management to prioritise their spend within budget and the supported the allocation.

Whitley Engineering Centre

Maintained record of cost changes on XF Facelift ProgrammeEnsured all changes to the programme were appropriately valued to support correct decision making and provided regular financial updates to Chief Engineer and programme leaders.Controlled spend on prototype builds.Developed process for tracking cost reductions on current parts to ensure cost savings.

Whitley Engineering Centre

Maintained record of cost changes on XK Sports Car Facelift ProgrammeEnsured all changes to the programme were appropriately valued to support correct decision making and provided regular financial updates to Chief Engineer and programme leaders.Supported the production of inputs into the long term business plan through providing data on the future costs.

Cima

Bachelor Of Arts (B.A.), Economics And Finance, 1St Class Honours

Education record

Education record