• Branding: designs logos and manages subsequent brand roll-out across apparel, digital, print also including brand guidelines• Storyteller: engages with the Essendon Football Club membership and fan base to bring them on the journey to celebrate theclub’s history.• Creator: produces podcasts and documentaries• Curator: develops and organizes new collections to expand and improve educational and research facilities. Conducts extensiveresearch, negotiate prices on and buying items such as sculptures, statues, and paintings that can add value to the collection• Designer: designs facility way finding, museum layout, branding, decal, and wall features, ensuring an exceptional fan experience• Stakeholder Management: develop and manage stakeholder engagement strategies to support the delivery of a strategic plan.

• Communication: formulated and implemented email marketing, campaigns, and plans for advertising and sales in consultationwith other managers and sections of the football club.• Brand: established a creative strategy, campaigns & schedules for key design projects for clients and in house.• Management: mentored and supervised the creative team while challenging and introducing new and innovative methods ofcreative execution.• Commercial mindset: provided ideas to enhance department productivity and offer support for commercial collaboration withcorporate partners.

Digital Design

Graphic Designer for The Shoppers Guide, also worked as a salesman to sell advertising spaces on the A3 Publication, was also responsible for setting and laying out the final publication for Print.

Responsible for acquiring new clients, creating proposals, client meetings, monitoring and tracking project progress, website and blog design, understanding social media, team member training, graphic design, deadlines, and more.