-Ongoing analysis of market trends, KPI's, market developments, and participant behavior in financial markets.-Monitor and analyze various data sources, including: on-chain metrics, aggregated market data, stock charts and indicators, futures trading data, funding rates, etc.-Analyzing price and volume trends in spot, futures, perpetuals and options. -Monitor FinTwit, Discord, and other social platforms for: overall sentiment, market insights, advanced notification of potential market disruptions or opportunities, developer activity, community engagement, and project awareness.-Conduct extensive product research, such as: functionality; pros/cons vs. competitors; use case - existing, intended, and potential; development roadmap and progress; company founders, backers, management, and any other member involved whose professional footprint can be found. -Monitor geopolitical and economic information for potential impacts to market prices.-Assemble excel reports on overall performance of portfolio to effectively manage profit/loss.-Ongoing skill and knowledge development via books, newsletters, seminars, industry leader interviews and published insights, etc.-Attending local crypto meetups and keeping up with informative industry podcasts.

-Identify & connect with early- and mid- growth startups seeking debt capital, globally, with added focus on emerging markets and significantly unbanked populations.-Introduce smart contract loans to executives unfamiliar with & often skeptical of blockchain and crypto. -Research crypto regulatory environment, cost of capital, and scalability potential in different countries.-Develop and evolve onboarding process to support autonomous online application processing, loan request advertising, auction fulfillment mechanism, smart contract creation, and crypto-fiat exchanging.-Research crypto exchanges and stablecoins for client-country relevance, liquidity, and FX risk.-Investigate competitive landscape and rates offered by traditional lenders in target countries.-Stay current on potential competitors within crypto sphere.-Support finance dept with AML/KYC and alternative background screening for credit approval.-Extract key market insights, provide feedback loop and communicate requirements, pain points, benefits and workflows for market success and development.-Support marketing department with technical writing by simplifying complex subject matter for client instruction, articles, advertising, etc. Company Description: P2B loan marketplace that helps financial technology (fintechs) access debt to grow faster. Early stage companies often struggle to get credit lines from the banks and use equity instead, which has many disadvantages and causes ownership dilution. Blockchain smart contracts and an audited loan protocol remove the middleman, guarantee security of operations, and ensure transparency.

-Recruit and manage sales teams for kiosk and guerilla sales of novelty items at outdoor events throughout AB & BC.-Research events for ideal target market exposure, competitors, exhibitor regulations, and expenses.-Market and coordinate online sales and private events.-Source and negotiate products from foreign/domestic suppliers to ensure optimal price without sacrifice to build quality and customer service.

-Assisted with private investor fundraising presentations of early-growth and mid-sized companies, ensuring seamless representation of client perspectives to potential investors.-Gathered and analyzed data for creation of marketing collateral; consulted on client corporate presentation and documents intended for distribution to potential investors.-Performed market research for internal review: ensuring a complete interpretation of the competitive landscape and in-depth knowledge of client product, business model, metrics, and technology.-Analyzed market data and trends to identify threats and opportunities to internal/external partners.-Maintained thorough and on-going communication to ensure accurate representation of critical details to investors (Particularly with Chinese clients, where language barriers existed.).-Evaluated, selected and coordinated activities related to corporate travel and financial road shows throughout Europe, the USA, Australasia, and East Asia.

-Managed sales and merchandising of 200+ products in 50+ Home Depot’s across 4 provinces.-Liaised between stores and network of 10 custom installers to ensure profitable working relationships, effective lead generation, optimal location of product displays, and installer responsiveness.-Identified critical merchandising and shipping weaknesses affecting sales and proposed corrective action. -Created mobile display concept for use by installers to improve lead generation at problem stores. -Worked in/out of the field to ensure product availability, merchandising and shipping timelines.-Developed and presented business cases to increase order quantities, on store-by-store basis.-Coordinated with multiple internal/external depts. to ensure operational/strategic success.-Acted as single point of contact, providing feedback loop and communicating requirements, pain points, benefits and workflows for market success and development.-Provided product support and account service. Handled escalated customer issues.-Monitored competitive environment and identified opportunities to maximize brand exposure.-Developed sales and merchandising tool kits to promote self-sufficiency among stores.-Met deadlines associated with new store openings, resets, POG changes, and inter-store swaps.-Scheduled consistent store visits for product knowledge training and accurate inventory management.

-Developed integrated brand/marketing strategies to support sales through Wal-Mart USA; contributing to the territories growth from 97 Florida-based stores to 4 states.-Provided creative direction for all branding/marketing efforts of the water cooler system, disposable 5-gallon bottled water program, and line of 16+ juice concentrates.-Developed marketing to target independent bottled water dealers throughout North America.-Created marketing collateral to support new dealers in their sales initiatives, such as POS brochures. -Researched market data and trends to identify optimal marketing strategy.-Designed retail packaging, POS and print collateral, demo displays, tradeshow materials, and website.-Developed product literature, slogans, investor related materials and other copy.-Redeveloped instructional manuals and product labelling in both Spanish and English.-Planned/developed promotional activities throughout U.S. Wal-Marts.-Monitored sales to identify buying trends/preferences, product issues, and optimal availability.-Trained commercial dealers and participated in trade shows alongside them.

• Trained, managed and motivated promo teams of 4-10 members throughout Alberta. • Executed motivational and team building strategies to improve individual and team performance.• Researched, planned and executed promotional activities throughout Alberta.• Ensured quality data collection and managed large inventories of swag.

• Responsible for growth of new and existing accounts for web development and graphic design.• Liaised between client and designer to ensure delivery of business strategy and client satisfaction.