Benjamin Duran Email & Phone Number

Dallas, Texas, United States

Drive implementation of in-store merchandising resets for CPG manufacturers (e.g. Kimberly Clark, General Mills and Readerlink) at national big box retailers (e.g. Walmart, Home Depot, CVS and Walgreens) as well as regional chains (e.g. Publix Markets). Meet productivity goals and quality control targets. Maintain relationships with store managers and department supervisors. Travel to review productivity, audit planogram updates, assign new projects and address retailers’ concerns.Directly manage, schedule, train and evaluate teams of merchandisers. Led team of 16 dedicated representatives to secure shelf space for Chobani product in Walmarts (2016 to 2017). Directed team of 40 to merchandise 700 mid-size retailers (2017 to 2020). Currently lead team of 19 to merchandise and support Walmarts for Kimberly Clark throughout Texas (2020 to Present).

Miami, Florid

Led strategic planning and operations across business development, marketing, account management and product development. Generated indirect (i.e. channel) sales revenues approaching $3 million via network of US-based wholesalers and distributors. Oversaw manufacturing, product safety, quality control (QC), finances, budgeting, staffing & human resources and compliance. Directly managed, recruited, trained and evaluated Business Development Team of 8 based in El Salvador. Traveled extensively in national territory to prospect, present product to distributors’ executive teams and negotiate contracts. Conducted quarterly business reviews (QBR) with 5 key accounts to retain business through assessing needs, uncovering new opportunities, refining product formulations, strategizing on merchandising support and advising on market trends.

Miami, Florida

Generated $2.5 million annually through guiding 5 mid-market LATAM clients, including regional retail chains and manufacturers, across Central & South America to create marketing plans, execute tactical programs, implement systems, improve analytics and prepare for acquisitions, enhance category management, reduce waste and increase gross margin.Traveled to meet with clients’ executive teams (CEO, CFO, COO & CMO) onsite. Assessed goals, existing systems, processes, historical sales performance and in-store merchandising. Created & presented business plans to secure buy-in from decision makers. Implemented business plans in collaboration with clients’ business users and IT/technical teams.

Miami, Florida

Empowered LATAM clients to achieve both sales revenues and market share growth through market research and analytics. Delivered actionable insights to improve product assortments, merchandising and marketing outreach per customers’ demographics. Provided ongoing support and guided clients to increase consumer packaged goods category sales. Traveled extensively throughout Latin America (Central & South America) to establish relationships with regional clients via presenting market research solutions to decision makers (e.g. Executive Teams) and negotiating purchase of POS sales data used for research. Connected clients with CPG manufactures, such as P&G and Kimberly Clark, to enhance product development. Used analytics tools including Microtab, Quantum and Quanvert.