Key member of the commercial leadership team leading three departments, Category Development, Shopper Marketing and Store Execution, setting the commercial and in store marketing strategy. Responsible for combining Category Development and Shopper Activation excellence across European markets to achieve our goal of being the most influential Category, Shopper and Field teams in Impulse. Owner of £2m Category & Shopper marketing budget used for enhancing and future proofing our data read and maximising Turnover and in store visibility to engage and attract shoppers.

Inspiring a team to drive industry leading category strategy and data analysis through market leading data capability. Responsible for developing a consistent category management approach promoting creation of standardized tools and reports using innovative digital platforms. Accountable for providing consumer, shopper and commercial insights, presenting at board level to influence key business decisions. Leader of Business Insight projects using an agile approach to deliver visibility of KPIs and performance drivers across the Sales, Marketing and Finance functions, delivering to the company’s, and my personal value of ‘fuelled by data’.

Responsible for embedding a culture of data-driven decision making. Leveraged the access we had to data to develop a unique strategy through insights which drove growth for the brand, categories and retailers while managing key data projects to maximise revenue.

Responsible for owning retailer relationships across the Grocery and Out of Home channels to grow category and graze revenue through support at range reviews and by delivering against our category strategy.

Built internal process and upskilled the existing sales teams as the business scaled. Leveraged data and capability from our Direct-to-Consumer business to build compelling and data driven pitches to key Grocery retailers including Tesco, Waitrose and Ocado to grow graze to the number one Healthy Snacking brand.

Responsible for a £61m P&L managing the two largest Kraft Heinz product categories in Sainsbury’s.

Conducted a range of placements providing a fundamental understanding of in store operations and retail execution. Promoted off the scheme to Food Service National Account Manager responsible for a £7.5m P&L managing QSR, Café and Food to Go customers including KFC and Five Guys. Given further responsibility for Pubs & Casual Dining channel in October 2014, delivering targets 17% ahead of budget.

A 12 month Industrial Placement working in the Marketing department for Bosch Power Tool Accessories UK as a Marketing Assistant, I supported the Management team and worked alongside the Sales Force as their point of contact within the team. Responsibilities included organising point of sale, market research, sales analysis and forecasting and planning strategic promotions. Responsibilities and Achievements: My hard work and commitment was recognised when my line manager left halfway through the year and I was promoted into his role as Interim Product Manager. Implemented a process improvement of the existing supply chain by adding a new creative agency to ensure that advertising and display material was more effective which led to increased sales turnover.  Interacted and negotiated with external agencies and suppliers to obtain quotes and communicate project briefs. I made sure that clear instructions were given, and managed costs to remain within the budget limits. As a result profitability was maximised. Planned and co-ordinated trade shows, exhibitions and training events for customers, end users and the sales force to increase brand awareness, product knowledge, sales turnover and improve relationships with customers. This allowed me to improve my own commercial awareness whilst increasing the knowledge of stakeholders.

Worked in the retail sector for Next as a Sales Assistant and was then promoted to Children’s Wear Manager. I had a high level of responsibility and provided a front of house customer focus, which meant resolving any complaints as well as developing my understanding of floor space to increase sales as well as customer service. This first-hand experience of Retail and Supply Chain Management and responsibility for a department’s performance in terms of sales, increased my commercial awareness.Responsibilities and Achievements: Used an empowering and supportive motivational style which engaged others and helped staff reach and exceed goals and objectives. As a result more staff in my department exceeded their sales targets than ever before.

Worked in a high pressure media office for the BBC in Berlin during the FIFA World Cup 2006. Helped to deliver live news broadcasts as well as prepared video clips and supported the news teams in the field for BBC World News and BBC News 24. I developed problem solving skills through aiding film and production crews by overcoming the language barrier.