Benjamin Eichenberger Email & Phone Number

Portland, Oregon, Us

Led Channel, Distribution, and Brand Transformation. Strategic Accounts Partner included Premium (Nordstrom, Urban Outfitters, Free People, Dillard’s), Sporting Goods (Dick’s Sporting Goods, Scheels, Academy), Farm & Ranch (Boot Barn, Blain’s), Outdoor (REI, Bass Pro, Sportsman’s), Specialty (Brown’s, Playmakers), Military (AAFES), amongst others. • Transformed sales coverage through the redrawing of territory maps, the realignment of strategic accounts, and the introduction of an inside sales team, to better suit company initiatives and goals• Hired, mentored, and managed a remote team of 30+ across the U.S., including 10 direct reports, covering strategic accounts, specialty sales, sales operations, inside sales, and external agencies.• Facilitated the implementation of omnichannel strategies in collaboration w/ cross-functional teams to increase revenue while creating a unified brand presence across multiple channels of distribution.• Developed and executed long-range plans (LRP) and seasonal strategies to achieve U.S. sales and revenue targets.• Strengthened relationships with key strategic partners, realigned resources, created brand moments, and enhanced communication to drive mutual, sustainable success.• Sales P&L responsibility reporting to the Regional Managing Director of North America

Portland, Oregon, Us

Responsible for US Strategic Wholesale across a diverse mix of distribution channels: Pure Play (Amazon, Zappos, Orva), Premium Department Stores (Nordstrom, Dillard’s), Sporting Goods (Dick’s Sporting Goods) Outdoor (REI, Bass Pro), Premium Off-price (Nordstrom Rack), Grocery (Kroger), amongst others• Rolled out 3-year account, product, SMU and revenue plans for all strategic accounts• Partnered w/ finance to rollout P&Ls for all strategic accounts. Strategic Account P&L responsibility while reporting to the North America VP of Sales and Merchandising.• Delivered record bottom-line and top-line profits ('20, ’21, & '22) amid COVID market disruptions• Created a new CPG revenue stream with Kroger 1,800-store mask program, driving a record 2020• Aligned cross functional teams to hit sku targets, efficiency KPIs, and identify market white space

Baltimore, Maryland, Us

Led West Sporting Goods sales team responsible for Apparel, Footwear, Accessories, and Outdoor. The business volume was $112M covering Big 5 Sporting Goods, Scheels, Kroger, and 20 additional accounts. • Achieved business growth of +20% in 2016, +15% in 2017, and +12% in 2018• Implemented coaching plans and accountability touchpoints to drive KPIs and team growth• Oversaw two P&Ls and crafted strategic three-year growth plans.• Worked with cross-functional teams—including Planning, Marketing, Customer Service, Sourcing, and Merchandising—to streamline and optimize the sell-in / GTM process from start to finish.• Developed key relationships with C-suite executives, GMMs, DMMs, and buying and planning teams.• Led weekly updates to senior management on sales, demand, and financial targets.

Baltimore, Maryland, Us

Oversaw six key accounts (Nordstrom, Nordstrom Rack, REI, Zappos, 6PM, Dillard’s, and Kroger), doubling revenue through targeted sales and implementation of 360-degree marketing strategies• Monitored sales metrics to align performance with inventory plans and budgets.• Led negotiations on pricing, inventory, margins, and distribution to optimize account performance.

Herzogenaurach, Bavaria, De

Served as the liaison between the soccer specialty sales force, internal product marketing teams, and adidas licensees, while also managing the Northwest soccer specialty territory.• Managed the soccer specialty marketing and T&E budget, and participated in team reviews • Created national sales programs, managed pricing strategy, and tracked national sales trends.• Represented the NW territory building relationships with 50+ clubs and retail accounts• Negotiated contracts with regional and national adidas partners, achieving long term revenue growth

Herzogenaurach, Bavaria, De

o Manage relationships and net sales targets for 18 accounts across the east region (Macy’s, Paragon, NEXCOM, Peebles, Barnes & Noble, Bob’s, Marine Corp, etc.)o Increased sales 41% from 2009-2010 and increased sales 24% from 2010-2011o Negotiated Discounts, markdowns, and presented detailed assortment plans for key accountso Navigated the hierarchy of adidas and multiple accounts to achieve targetso Analyzed weekly selling to identify business trends and direct accounts to maximize profitabilityo Creative thinking enabled implementation of new merchandising strategies to drive saleso Trained new sales reps on brand matrix, product technologies, sales process, retail math, and time management

Herzogenaurach, Bavaria, De

o Managed the GTM process for team, MLS, licensed, and Inline apparel which totaled $83.5 million net saleso Liaison for adidas with MLS Team managements, and MLS home office for GTM functionso Responsible for achieving sales and profit objectives by working with the sales team, sports marketing, brand marketing, buying team, operations, and financeo Participate and conduct sell-in meetings for account visits, national sales meetings, area sales meetings, and product launches

Herzogenaurach, Bavaria, De

o Conduct strategic seasonal assortment plans for all soccer, baseball, and football hard goods for all regional and national accounts, with an annual net sales exceeding $30.0 milliono In charge of buying and maintaining seasonal inventory levelso Managed ROI and Go-in margin analysis to ensure regional sku count and profitably KPIs were achievedo Increased soccer hard goods market share by 5% in 2008o Work with global colleagues to create product ranges which meet consumer demands in the US marketo Lead role on creating a new equipment line for adidas soccero Helped develop region specific marketing plans for the 2010 World Cup

Walnut Creek, California, Us

o Co-managed the inventory of a large number of grocery stores, which helped the northwest region receive top sales in the companyo Consistent good reviews with upper management and company clients led to advancement opportunities in the companyo Original thought and initiative created opportunity for perspective clients (Ex. Papa Murphy’s, Joes, and Wal-Mart)o Communication and fast problem solving skills allowed for quick and efficient product management issues to be resolved (Ex. Meltdowns, Order Discrepancies, Management Complaints, and Product Placement, etc.)

B.A, Business Administration; Marketing And Finance

Education record