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As a sales leader with over 20 years of experience in the footwear, apparel, and consumer goods industries, I am passionate about driving growth and building high-performing teams. My most recent role as the Sr. Director of Sales at KEEN Footwear, where I oversaw the strategic account and specialty sales teams, managed multiple P&Ls for a 30-person organization, and developed long-range plans to achieve revenue and growth targets.Throughout my career, I have successfully led sales strategies for top-tier brands, including Under Armour and adidas, consistently delivering strong results in highly competitive markets. I specialize in aligning sales, product, and marketing efforts to create winning go-to-market strategies that resonate with customers across brick-and-mortar and digital platforms. My ability to navigate complex sales environments, build strategic partnerships, and deliver customer-focused solutions has been key to the success of the teams I've led.Some career highlights include:Leading teams responsible for major accounts like Amazon, REI, Zappos, and Nordstrom, driving sustained revenue growth.Developing and executing sales strategies that navigated global disruptions while delivering record bottom-line profits.Building collaborative cross-functional relationships with product, merchandising, and marketing to maximize performance.I am motivated by the challenge of taking on new responsibilities, fostering team growth, and helping companies exceed their sales potential. I look forward to continuing to drive innovation, growth, and success in the ever-evolving retail landscape.
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Sr. Director, SalesKeen Jul 2023 - Oct 2024Portland, Oregon, UsLed Channel, Distribution, and Brand Transformation. Strategic Accounts Partner included Premium (Nordstrom, Urban Outfitters, Free People, Dillard’s), Sporting Goods (Dick’s Sporting Goods, Scheels, Academy), Farm & Ranch (Boot Barn, Blain’s), Outdoor (REI, Bass Pro, Sportsman’s), Specialty (Brown’s, Playmakers), Military (AAFES), amongst others. • Transformed sales coverage through the redrawing of territory maps, the realignment of strategic accounts, and the introduction of an inside sales team, to better suit company initiatives and goals• Hired, mentored, and managed a remote team of 30+ across the U.S., including 10 direct reports, covering strategic accounts, specialty sales, sales operations, inside sales, and external agencies.• Facilitated the implementation of omnichannel strategies in collaboration w/ cross-functional teams to increase revenue while creating a unified brand presence across multiple channels of distribution.• Developed and executed long-range plans (LRP) and seasonal strategies to achieve U.S. sales and revenue targets.• Strengthened relationships with key strategic partners, realigned resources, created brand moments, and enhanced communication to drive mutual, sustainable success.• Sales P&L responsibility reporting to the Regional Managing Director of North America -
Director, Strategic Account SalesKeen Jun 2019 - Jul 2023Portland, Oregon, UsResponsible for US Strategic Wholesale across a diverse mix of distribution channels: Pure Play (Amazon, Zappos, Orva), Premium Department Stores (Nordstrom, Dillard’s), Sporting Goods (Dick’s Sporting Goods) Outdoor (REI, Bass Pro), Premium Off-price (Nordstrom Rack), Grocery (Kroger), amongst others• Rolled out 3-year account, product, SMU and revenue plans for all strategic accounts• Partnered w/ finance to rollout P&Ls for all strategic accounts. Strategic Account P&L responsibility while reporting to the North America VP of Sales and Merchandising.• Delivered record bottom-line and top-line profits ('20, ’21, & '22) amid COVID market disruptions• Created a new CPG revenue stream with Kroger 1,800-store mask program, driving a record 2020• Aligned cross functional teams to hit sku targets, efficiency KPIs, and identify market white space -
Senior Manager, SalesUnder Armour Feb 2016 - Jun 2019Baltimore, Maryland, UsLed West Sporting Goods sales team responsible for Apparel, Footwear, Accessories, and Outdoor. The business volume was $112M covering Big 5 Sporting Goods, Scheels, Kroger, and 20 additional accounts. • Achieved business growth of +20% in 2016, +15% in 2017, and +12% in 2018• Implemented coaching plans and accountability touchpoints to drive KPIs and team growth• Oversaw two P&Ls and crafted strategic three-year growth plans.• Worked with cross-functional teams—including Planning, Marketing, Customer Service, Sourcing, and Merchandising—to streamline and optimize the sell-in / GTM process from start to finish.• Developed key relationships with C-suite executives, GMMs, DMMs, and buying and planning teams.• Led weekly updates to senior management on sales, demand, and financial targets. -
Key Account ManagerUnder Armour Apr 2014 - Feb 2016Baltimore, Maryland, UsOversaw six key accounts (Nordstrom, Nordstrom Rack, REI, Zappos, 6PM, Dillard’s, and Kroger), doubling revenue through targeted sales and implementation of 360-degree marketing strategies• Monitored sales metrics to align performance with inventory plans and budgets.• Led negotiations on pricing, inventory, margins, and distribution to optimize account performance. -
Regional Sales Representative/Marketing LiaisonAdidas Apr 2012 - Apr 2014Herzogenaurach, Bavaria, DeServed as the liaison between the soccer specialty sales force, internal product marketing teams, and adidas licensees, while also managing the Northwest soccer specialty territory.• Managed the soccer specialty marketing and T&E budget, and participated in team reviews • Created national sales programs, managed pricing strategy, and tracked national sales trends.• Represented the NW territory building relationships with 50+ clubs and retail accounts• Negotiated contracts with regional and national adidas partners, achieving long term revenue growth -
Key Account Sales RepresentativeAdidas Apr 2010 - Apr 2012Herzogenaurach, Bavaria, Deo Manage relationships and net sales targets for 18 accounts across the east region (Macy’s, Paragon, NEXCOM, Peebles, Barnes & Noble, Bob’s, Marine Corp, etc.)o Increased sales 41% from 2009-2010 and increased sales 24% from 2010-2011o Negotiated Discounts, markdowns, and presented detailed assortment plans for key accountso Navigated the hierarchy of adidas and multiple accounts to achieve targetso Analyzed weekly selling to identify business trends and direct accounts to maximize profitabilityo Creative thinking enabled implementation of new merchandising strategies to drive saleso Trained new sales reps on brand matrix, product technologies, sales process, retail math, and time management -
Merchandise Manager - Major League Soccer/Us Soccer ApparelAdidas Jul 2009 - Apr 2010Herzogenaurach, Bavaria, Deo Managed the GTM process for team, MLS, licensed, and Inline apparel which totaled $83.5 million net saleso Liaison for adidas with MLS Team managements, and MLS home office for GTM functionso Responsible for achieving sales and profit objectives by working with the sales team, sports marketing, brand marketing, buying team, operations, and financeo Participate and conduct sell-in meetings for account visits, national sales meetings, area sales meetings, and product launches -
Merchandise Manager - Soccer/Us Sports Hardgoods And Accessories At AdidasAdidas Jan 2007 - Jul 2009Herzogenaurach, Bavaria, Deo Conduct strategic seasonal assortment plans for all soccer, baseball, and football hard goods for all regional and national accounts, with an annual net sales exceeding $30.0 milliono In charge of buying and maintaining seasonal inventory levelso Managed ROI and Go-in margin analysis to ensure regional sku count and profitably KPIs were achievedo Increased soccer hard goods market share by 5% in 2008o Work with global colleagues to create product ranges which meet consumer demands in the US marketo Lead role on creating a new equipment line for adidas soccero Helped develop region specific marketing plans for the 2010 World Cup -
Merchandiser, Jr. Account ExecutiveDreyer'S Grand Ice Cream Nov 2000 - Dec 2006Walnut Creek, California, Uso Co-managed the inventory of a large number of grocery stores, which helped the northwest region receive top sales in the companyo Consistent good reviews with upper management and company clients led to advancement opportunities in the companyo Original thought and initiative created opportunity for perspective clients (Ex. Papa Murphy’s, Joes, and Wal-Mart)o Communication and fast problem solving skills allowed for quick and efficient product management issues to be resolved (Ex. Meltdowns, Order Discrepancies, Management Complaints, and Product Placement, etc.)
Benjamin Eichenberger Skills
Benjamin Eichenberger Education Details
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George Fox UniversityBusiness Administration; Marketing And Finance -
Uganda Christian University
Frequently Asked Questions about Benjamin Eichenberger
What is Benjamin Eichenberger's role at the current company?
Benjamin Eichenberger's current role is Sr. Sales Executive | Driving Strategic Growth & Multi-Channel Success | Expert in Sales Strategy, Forecasting, and Product Merchandising | Proven Record in Growing Key Accounts & Leading High-Performing Teams.
What is Benjamin Eichenberger's email address?
Benjamin Eichenberger's email address is be****@****ail.com
What is Benjamin Eichenberger's direct phone number?
Benjamin Eichenberger's direct phone number is +150357*****
What schools did Benjamin Eichenberger attend?
Benjamin Eichenberger attended George Fox University, Uganda Christian University.
What skills is Benjamin Eichenberger known for?
Benjamin Eichenberger has skills like Retail, Sales, Marketing, Product Marketing, Merchandising, Sporting Goods, Marketing Strategy, Management, Apparel, Footwear, Strategy, Brand Management.
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