While at GTI, I have built an integrated, cross-functional Customer Retention program from the ground up, focused on Loyalty enrollment (1M+ members) and delivering revenue growth and higher CLV by driving repeat visits through strong communication strategies and rewards incentives. I also developed the e-commerce intake process for managing email and web communications, enabling stakeholders to submit approximately 4,000 local activations annually (promotions, events, product launches). Additionally, I led the migration of a loyalty service provider by managing all aspects of data orchestration (data models, data dictionaries, data QA,), the migration of points and liability at a user level, as well as developed business readiness materials and training for over 3,000 retail employees across the country.Lastly, I increased customer communications ROI by establishing email as the primary communication vehicle across 14 markets, leveraging technology more efficiently to decrease operational costs, and building a team of five to maintain effective communication strategies at a local level. To ensure we deliver against key business objectives YoY, I coach and mentor my team to continuously drive towards personal and professional growth.Additional responsibilities include: Legal coordination and reviews, Customer Service case management, assessing product release notes to understand impact to program, roadmap development and execution management, optimization guidance and reviews with Design team

Accounts: CPG (Global), Telcom (Global), Financial Services (Global), Gas & Oil (Global), Sports & Entertainment (US & Canada)The consultancy for the new digital world, Infinitive helps our clients build and improve their capabilities in digital ad solutions, business transformation, customer and audience intelligence, and enterprise risk management. We partner with senior leaders to drive transformation by establishing operating models that lead to increased ROI on media spend and usage of 1st party data. Projects include, but are not limited to, programmatic business assessments, buy-side programmatic RFP and implementations, DMP RFP and implementations, CRM system configuration and reporting, and finally, marketing automation and cross-channel activation strategies (customer journey development). More recently, we are looking at the future of the advertising marketplace and how the deprecation of the 3rd party cookie and the emergence of the CDP will impact advertising operations. Our recommended activation strategies revolve around the utilization of offline and online marketing data to create frameworks used as a basis for audience development, execution, and reporting. We not only evaluate data available, we focus on process improvement to break down silos that exist between departments and markets. In addition to being certified in Salesforce Email Studio and Pardot, I have hands on experience in Salesforce's core CRM product (Sales Cloud) and Salesforce DMP (Audience Studio). Along with Salesforce DMP expertise, our team is versed in Adobe Audience Manager and Neustar's DMP (Platform One).Finally, I have acted as Product Owner for Technology and Program Management Offices, where I created project plans, managed user stories through JIRA in agile environments, and worked alongside tech leads to prioritize work and ensure major project milestones are being achieved.

Accounts: Gatorade (Pepsi Co)Worked hand in hand with the client to develop data strategy, as well as establish connections between technology systems and solutions in order to solidify the client's tech stack. These systems include, but are not limited to, the client's Ad Server, Verification Partner, DMP, Site Side Analytics, CRM, and all social and programmatic media outlets. Additionally, I manage the activation/implementation process with newly established partnerships that the client has forged, which in turn allows us to capture additional data points for deeper understanding.

In the Business Analyst role, it is my responsibility to investigate projects and communicate with key stakeholders to determine use cases and requirements of the projects. A vast majority of the projects revolve around enhancing proprietary tools, or building intellectual property assets that the agency can merchandise as products to grow revenue. These projects included, but are not limited to, building tools to automate processes, enhance databases, establish automated server connections, as well as building APIs and UI's through various visualization tools.

Accounts: KraftAs a Digital Analyst Supervisor, I manage a team of three associates across five Business Units, driving in-campaign optimizations and efficiency toward campaign and client KPIs, as well as potential make-good opportunities, which has led to over a million make-good units. Furthermore, I work with the Data and Analytics and Data Sciences teams to establish FTP data connections with vendors, automatically aggregating data with query strings through and API which in turn allows analysts to focus on creating insights. Lastly, I have experience with over 10 different databases and systems including DoubleClick, ComScore, Innovid, Turn, Nielsen/OCR, Adobe Analytics (Omniture), MOAT, PointRoll, Tube Mogul, and Integral Ad Science (IAS), and also have strong familiarity with tagging/trafficking process (HTML, Flash, JavaScript, VAST, VPAID).

Accounts: Anheuser-Busch, AirBnb, KB Home, Novartis, LEGOAs a Digital Analyst, I led weekly & bi-weekly meetings with the planning and strategy teams, presenting a PowerPoint deck showing non-human traffic, fraud and viewability metrics by publisher, partner and ad network, thus ensuring the partners are delivering in full and to the desired audience. Additionally, I vetted the agencies new clients in order to produce reporting templates, set cadences, establish best practices, and provide recommendations as to which verification partner is best suited for their needs. Finally, I on-boarded our newly acquired team out of India by coordinating and leading training sessions, which has saved the team roughly 30-40 hours of work per week.

As Operations Manager, I redeveloped and redesigned the company's corporate website and sister site to have the brand match the company's profile (northshoreim.com & illinoiscontractorinsurance.com). Additionally, I managed a multi media marketing strategy through various social media platforms, email blast marketing, and bi-weekly newsletters to increase written business. I also oversaw the commissions process by working directly with the clients to monitor their needs and resolve any discrepancies, which led to maintaining strong partnerships and an increase of business opportunities.

With STATS, LLC I aided the Operations Department during the transition from the end of the NBA season and start of MLB season by charting and logging pitch type and location of MLB games. Furthermore, I conducted postgame reviews to correct any discrepancy between the at-home reporter and the press-box reporter, which ensured accuracy of data that was sent to various MLB organizations. Upon receiving the data, the organizations would investigate and analyze the information to produce in-game strategies for opponents.

With the Cubs, I managed a video coaching program for the Double A affiliate, the Tennessee Smokies, by charting and recording each pitch type and location for the 140 game season, creating a database of video and information for members of the front office. I also initiated and led an advance scouting report program consisting of customized scouting reports of all the Southern League teams for over thirty members of the coaching staff and players. Finally, I created and implemented statistical analysis to aid in the evaluation of players for the Director of Player Development, Coordinator of Player Development and Coordinator of Scouting and Player Development Video.

For the Nationals, I managed an English program for over thirty Latin American prospects consisting of an English class and a Rosetta Stone pilot program. Furthermore, I facilitated Latin American players with appointments, completing governmental and organizational documentation, and in obtaining Social Security cards. I also aided in extensive coordination of travel schedules for top front office members and players, including Stephen Strasburg, Ryan Zimmerman and Bryce Harper. Lastly, I provided customer service, facility maintenance and ensured efficiency during non-baseball related events.

As Interim Director of Baseball Operation for the Flyers, I conducted post-game press releases to recap the days events and leveraged the opportunity to create strategic advertisement and sales campaigns for upcoming events and games. In addition to the press releases, I managed travel arrangements by creating bus schedules, confirming hotel reservations and monitoring expenses to ensure efficiency of road trips. Finally, I communicated with the Northern League Director of Baseball Operations concerning player contracts, team trades and meals that were provided to the visiting team.