Benjamin Goodwin Email & Phone Number

England, United Kingdom

Derby, England, United Kingdom

As Communications Director for Alstom, I lead the company's communications strategy across the UK and Ireland. I am responsible for managing all external communications - including media relations, crisis communications and digital channels - within the cluster, as well as internal communications for our 6,000 employees across the two countries. I help drive business developments and tenders, promoting Alstom's mobility solutions and major successes. Managing the UK & Ireland Communications team, we promote the company's products, services and technologies across a wide range of communications tools and activities, with a focus on media relations, digital media and exhibitions. I also oversee the deployment of internal programmes and events, strategic decisions and information centred around our colleagues and their engagement. Alstom is the UK and Ireland’s leading supplier of new trains and train services, and a leading signalling and rail infrastructure provider. Alstom have built, or are building, just under 40% of the UK mainline train fleet, as well as the entire fleets in service with London Underground and Dublin Luas.We design, build and test trains at Derby, the UK’s largest train factory, and operate major sites at Widnes, Crewe, Ilford and Plymouth, alongside 30 train services depots across the UK and Ireland.

Birmingham, England, United Kingdom

As Senior Campaigns Lead at High Speed Two (HS2) Ltd, I led a centre of excellence in campaign development and delivery that supported programme delivery for HS2, built confidence in the HS2 programme and enhanced the reputation of HS2 Ltd by informing, exciting and inspiring all its audiences. My role provided a crucial linchpin across the Communications and Stakeholder Engagement (CSE) Directorate, ensuring that combined efforts across a range of teams and disciplines were focused on the delivery of HS2’s strategic communications objectives. This included leading the delivery of a programme of integrated campaigns across paid, owned and earned media channels.

Birmingham, United Kingdom

As Senior Communications Manager at High Speed Two (HS2) Ltd, I developed and delivered integrated communications campaigns and projects that supported programme delivery for HS2, built confidence in the HS2 programme and enhance dthe reputation of HS2 Ltd by informing, exciting and inspiring all our audiences. My role saw me lead external and internal key messages, narrative development and content for HS2’s key campaigns and communications projects, aligning our media, community engagement, public affairs, digital and web, and internal communications teams to achieve agreed campaign objectives and KPIs.

Birmingham, United Kingdom

As External Relations Manager at Birmingham City University, operating in a competitive higher education market, I was responsible for the institution's media, stakeholder and alumni relations strategies, carrying out corporate and research communications, and managing the External Relations team (one Senior External Relations Officer, one Senior Alumni Relations Officer and three External Relations Officers).I lead a team in embedding key corporate messages in regional, national and international media, building strong relationships with key external stakeholders and maximising the engagement of alumni to support recruitment and retention. As well as placing news items in the media and communicating with our stakeholders and alumni, we also arrange a programme of events that includes the University's City Talks series and the Inspired Family Day.I am also the main PR contact for Royal Birmingham Conservatoire, as well as corporate and international stories for the University.

Birmingham, United Kingdom

As Media Relations Manager at Birmingham City University, I was responsible for the institution's PR and media strategies, carrying out corporate and research communications, and managing the Media Relations team (one Senior Media Relations Officer and two Media Relations Officers). I was also the main PR contact for Birmingham Conservatoire and Birmingham School of Acting, as well as corporate and international stories for the University.CIM Marketing Excellence Awards 2016 Digital – Social Media Award, Highly Commended

Birmingham, United Kingdom

My main duties saw me enhancing the University's global media profile by proactively offering research and corporate communications to the international press, maintaining and increasing a network of key international media contacts, arranging interviews with international publications in response to media requests, editing and pitching op-ed pieces to global outlets and offering guidance to staff in preparation for interviews with overseas outlets. As well as monitoring the University's international media coverage, I produced original rich media content for digital distribution across our website and social media channels, and supported the wider role of the Media Relations Team by liasing with the local and national media.THE Leadership & Management Awards 2014 Outstanding International Strategy Award

I implemented, developed and monitored new digital innovations and campaigns that supported marketing and communications activities across the University. I was an advocate for the use of new media across the University's marketing and communications activities, as well as within the Colleges, delivering training, offering best practice advice and ensuring the house style remained consistent throughout. I managed and updated the University's social media channels, as well as created original content for them. I grew the University's social media community, establishing and cultivating relationships with current and prospective students, staff, alumni, the local community and other stakeholders. Furthermore, I supported the development of other online channels, including new content for the corporate website, with an emphasis on innovation.The Sunday Times and The Times University of the Year 2013-14Heist Awards' Marketing Department of the Year 2013 Bronze AwardHeist 2013 Best Strategic/Branding/Corporate Campaign Bronze Award WinnerHeist 2013 Best Internal Communication Campaign Highly CommendedHighly Commended for Best Internal Social Media Programme at the 2013 CIPR Inside AwardsTHE Leadership & Management Awards 2012 Outstanding Marketing/Communications Team

I produced internal and external promotional materials, co-ordinated advertising campaigns and created press releases, liaising with local, national and international media. I was also responsible for web marketing and the Institute’s social media output. I also managed the Friends organisation and Patrons affiliation scheme.Museums and Heritage Awards for Excellence 2012 - Best Marketing Campaign

I produced internal and external promotional materials, advertising campaigns and press releases. I maintained the Herbert’s social media presence, including production of podcasts and video content. I managed the corporate hire of the attraction.Best of the West Awards 2011 (MLA/Renaissance West Midlands) - Best Use of Public Relations & Marketing Winner (Audience Development & Profile Raising 2010)Guardian Kids In Museums Award Best UK Family Friendly Museum - Overall Winner 2010Finalist - Artfund Prize 2010

I was responsible for news bulletin production and reading across all six Touch Midlands stations. I delivered live, prerecorded and exact time requirement bulletins. I carried out in-field and office-based reporting duties for the various patches. I also ensured news copy was reappropriated for the stations' respective websites.

The role involved news bulletin production and reading. I researched, wrote, reported and edited packages for Drive and Breakfast. I was also involved with the presentation of special news programmes and the driving of outside broadcasts.

I planned and coordinated PR campaigns working with both local and national media. I supported and organised events for the museum. My role also say me liaising with agencies and design companies in the production of marketing materials for both Thinktank and IMAX Cinema. I sourced and coordinated promotional opportunities for the museum.

I was responsible for studio administration and worked as a telecommunications operator for BBC Radio 2's Birmingham output. I was also responsible for studio-guests.

Postgraduate Diploma (Bjtc Accredited), Broadcast Journalism, 2:1

Bachelor Of Arts (Ba) With Honours, History (Medieval And Modern), 2:1

Activities and Societies: Programme Controller, Burn FM Features writer, Redbrick