Marketing Manager - Education
Responsible for creating and delivering the marketing plans to the Education markets for Compass Group UK & Ireland, with specific focus on the Higher and Further Education sub sectors. Reported directly to the Head of Marketing. Business responsibility £213mKey responsibilities:• Delivery of integrated B2C/B2B marketing plans to the Higher and Further Education sub sectors, that deliver sales, profit and customer value, in line with Education business strategy and… Show more Responsible for creating and delivering the marketing plans to the Education markets for Compass Group UK & Ireland, with specific focus on the Higher and Further Education sub sectors. Reported directly to the Head of Marketing. Business responsibility £213mKey responsibilities:• Delivery of integrated B2C/B2B marketing plans to the Higher and Further Education sub sectors, that deliver sales, profit and customer value, in line with Education business strategy and objectives.• Development and delivery of promotional campaigns that deliver increased spend per head, like for like sales growth, profit and increased customer satisfaction. Responsible for the development and the delivery of a compelling Freshers and Back to School promotions campaign (the largest campaign of the year ). Responsibilities include liasing with suppliers to set up promotions, case discounts, allocations, creation of artwork and delivery of POS packs to over 550 schools, colleges and universities on time and within budget that drives spend per head, loyalty and like for like sales growth. • To manage the relationships with internal and all external agencies to agreed contractual standard and cost effective performance.• To ensure that appropriate controls, approvals processes and procedures are in place including agency management, budget control and reporting as well as marketing collateral approval.• Coordinate with Global education teams to share and implement best practice activity.• Provide up to date and timely marketing support for the sector sales teams. • Creation of profitable new concepts & brands, management of their trial and roll-out.• Member of marketing steering group within Compass Group UK & Ireland responsible for evaluating and procuring new design agency. Show less