Benjamin Gu Email & Phone Number

Beijing City, China

Major fair and exhibition, auto show, product launch event, customer product experiential event

Auto show and Experiential Marketing

Beijing

Duties: Account ManagerAs an advertising account, I am providing service to TOYOTA China Investment bo th above the line and below the line promotion projects since 2011. I am solely charge in Lexus motorshow strategic planning and operation in major cities for past two years, for instance, Tier One Motorshow (Beijing Motorshow, Shanghai automotive exhibition and Guangzhou motor show), and Motorshow in Tier Two cities (Changchun, Chengdu, Hangzhou, Shenzhen, Tianjin).My duties and… Show more Duties: Account ManagerAs an advertising account, I am providing service to TOYOTA China Investment bo th above the line and below the line promotion projects since 2011. I am solely charge in Lexus motorshow strategic planning and operation in major cities for past two years, for instance, Tier One Motorshow (Beijing Motorshow, Shanghai automotive exhibition and Guangzhou motor show), and Motorshow in Tier Two cities (Changchun, Chengdu, Hangzhou, Shenzhen, Tianjin).My duties and achivement: Lexus Motorshow• Provide idea of function areas design and allocation within Lexus booth which are according to client’sbranding image and request. Communicate with creative designer for material selection and boothinterior design as well;• Provide event operation plan, establish overall schedule and make confirmation with client for everysingle detail during the preparation period of each motorshow;• Being the director of 2012-2013 Lexus motorshow press conference (6 Cities) that set up performance planning, performance casting. In order to have a best press conference, I participated the work of video resource selection and video editing.Lexus G-book TVC• Rewrite the scenario which based upon real stories, work for shooting and editing scenario of Lexus G- book TVC. To set up the selling point that contains 11 functions of G-book and release the video to Lexus dealers national-wide;Lexus Magazine• Make translation and proof reading work for Lexus Magazine, a Bilingual Magazine. Prepare for Localarticle topic and oversea article selection, furthermore picture shooting for some of local articals. Article page layout for Lexus Magazine. Finally I have contacted with government publisher to get production permission, and arrange production with supplier; Show less

Beijing City, China

Duties: Oversea business development specialist• Cooperate with major oversea web-game platform, launch games in oversea market• For instance,Nexon to Publish Age of Ocean in Korea Mail.ru to Publish Neverland Online in Russia Arario to publish Millionaire Legend in Japan;• Establish oversea web-page game market research plan and market analysis. Define the game target customer in oversea market;• Keep up to date with oversea internet & game market developments, analyses… Show more Duties: Oversea business development specialist• Cooperate with major oversea web-game platform, launch games in oversea market• For instance,Nexon to Publish Age of Ocean in Korea Mail.ru to Publish Neverland Online in Russia Arario to publish Millionaire Legend in Japan;• Establish oversea web-page game market research plan and market analysis. Define the game target customer in oversea market;• Keep up to date with oversea internet & game market developments, analyses competitors’ product and market trends of relevant countries;• Monitor the business & acquisition news using specialist media sources, producing summaries of research. Show less

Master, International Business

Activities and Societies: 1.PricewaterhouseCoopers & Fairfax Media & Massey University, Sustainability 60 Awards Duties: Project research.

Bachelor, Marketing Communication And Information System