Benjamin Hoglund Email & Phone Number

Salt Lake City, Ut, Us

San Jose, Ca, Us

Core Responsibilities:- Overall team strategy, operations, and capacity planning- Stakeholder engagement and communication- Contract/Vendor worker budget and onboarding management- Managed product roadmap, development efforts, and upkeep of run-the-business dashboards actively leveraged by 240+ peopleLed team of 15 data engineers, product managers, and project managers in the following initiatives:- Ideation, development, and launch of net new marketing-influenced pipeline progression datasets and dashboard- Creation and implementation of team Jira and GitHub strategies and practices- Migration to standardized dev → stage → prod code deployment model- Integration of recently acquired company’s data into standardized Adobe data hierarchy- Rationalization of funnel data from 4 Marketo and 4 Salesforce instances into normalized, pan-Adobe view- Design and implementation of standardized stakeholder feedback loop- Creation of project plan and timeline for multi-quarter core data architecture remodel- Preparation for DX Marketing's migration from Salesforce to Microsoft Dynamics CRM- Design and implementation of standardized reporting infrastructure for marquee Adobe marketing events

San Jose, Ca, Us

- Onboarded, trained, and managed the work of 6 data engineers- Re-engineered and managed data infrastructure powering global DX marketing performance dashboard suite (among top 1% most-viewed dashboard suites at Adobe)- Implemented automated error handling and alerts for 20+ data migration jobs

San Jose, Ca, Us

Position Summary: Managing, maintaining, and utilizing enterprise-wide data assets to create and drive go-to-market strategy for the Adobe Experience CloudAdobe Customer Experience Management (CXM) PlaybookResulted in over $150M in influenced pipeline and $19M in directly influenced bookings- Designed and built reporting data infrastructure and pipelines in SQL Server- Created and operationalized lead flow management strategy- Onboarded and managed network access for 8-person vendor team- Trained field sales teams on strategy for initial conversations about the CXM Playbook- Created email outreach sequences for business development representativesCreated and executed data governance strategy for over 150 KPIs related to DX Marketing’s Data-driven Operating Model (DDOM)Enabled access to DX opportunity and pipeline data for over 700 people by maintaining daily and weekly snapshots of Salesforce data using SSIS packages and stored procedures in SQL ServerIncreased data availability and facilitated more accurate go-to-market decisions by reducing weekly refresh time of critical Sales Ops data from approx. 14 hours to less than 1 hour using SSIS packages and workflowsConsulted with product marketing teams to determine ideal customers/prospects to target using data-driven sales plays and use casesMigrated global enterprise marketing run-the-business reporting data infrastructure from Hadoop to SQL ServerBuilt global pipeline and revenue heatmap to help determine optimal location for next Adobe Experience Platform hosting center

- Led 6-person project team in international consulting engagement with Massmart (Walmart)- Awarded $5,000 scholarship to fund travel to South Africa for on-site consulting visit (1 of 17 students selected)- Potential 8% transportation cost savings by mapping current workflow and identifying gaps- Recommended upstream centralization of organizational structure to aggregate demand and buying power- Recommended incentive realignment to encourage cooperation between business units

Midvale, Ut, Us

- Potential $1.7 million in revenue by creating company-wide market-entry strategy- Anticipated $185K in operating income by defining rail software capability development strategy- Created strategic customer profile to determine business development priorities and additional revenue opportunities

Shelton, Ct, Us

- First line of support for 15,000 employees at 1,800+ facilities- 3 of 3 months on employee leaderboard by exceeding customer expectations- 50% faster achievement of performance goals by executing call cataloging and information distribution strategy

Shelton, Ct, Us

- Led cross-functional teams to complete 200+ client market research projects- 33% decrease in error detection time by re-sequencing programming assignments- 80%+ reduction in programming labor hours by automating daily data processing tasks- 14% higher production than forecasted by leading customized trainings for project teams- Ensured quality of 16 databases containing 17,000,000+ records through targeted data mining- Generated 78% more revenue on 3 projects by implementing new automated transcription process- 92%+ client satisfaction through daily project updates and by employing a customer-first mentality- $2,000,000 in revenue and 19% higher profitability than forecasted by applying lean methodologies- 28% decrease in project costs by recommending and implementing data-backed process improvements- Increased revenue 9-fold from first year to last year of employment through efficient project management

Westminster, Colorado, Us

- Provided consultation services to DigitalGlobe organizational development team- Established 100% alignment with leadership best practices by benchmarking peers and barriers to success

- Contributed to the scholastic and personal growth of 30+ troubled adolescents by building rapport and relationships of mutual trust- Accelerated client goal achievement by up to 20% by conducting frequent personal progress interviews and completing associated reports

Provo, Ut, Us

- Led training and development of 190+ student employees- 58% decrease in labor hours by customizing and conducting on-boarding training for 30 departments- Ensured 100% FERPA compliance by developing and implementing training materials and procedures- 77% faster information retrieval by creating online repository of HR tools and materials (hr.lib.byu.edu)- 56% reduction in HR manager time spent screening applications by implementing resume classification process

- Potential 140% increase in website quality by evaluating each web page’s adherence to acceptable quality level (AQL) standards

Provo, Ut, Us

- Customized and presented 250+ campus tours to prospective students as part of #1 U.S. college tour program

Provo, Ut, Us

- Collected, laundered, and delivered 20+ customer orders per day for linens, uniforms, and other laundry items

Provo, Ut, Us

- Composed club constitution- 250%+ increase in club membership- BYU regional representative at conferences in Arizona and Colorado- Created and oversaw process of nomination, election, and recognition of NRHH members- Organized club service project to make 100+ school bags for underprivileged children in Africa

Master Of Business Administration - Mba, Operations & Supply Chain Management

Bachelor Of Science (B.S.), Business Management, Organizational Behavior / Human Resources

High School Diploma