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I am a strategic/creative type who embraces new technologies and loves start-up businesses. I have founded the award winning digital agency Haimat and an Australia's first online supermarket Pretty Green. I have a curiosity for experiences, storytelling and looking at things differently. I have a passion for people and do believe this is what communication/advertising is really about. Almost 10 years ago I started my career at TBWA/ London. Since then I have worked in Duesseldorf, Berlin and Sydney. I was fortunate enough to work with some incredible people on award winning digital and social media campaigns for Singapore Airlines, Mazda, Lion Nathan, News Corp, UNSW, George Weston Food and Oporto.At the beginning of 2015 I have founded the digital agency [Haimat]. Heimat is a German word and concept with no equivalent in English – a bit like zeitgeist or schadenfreude. It refers to a place that inspires a strong feeling of belonging and deep-rooted fondness. [Haimat] is the phonetic translation of Heimat, a concept of powerful identification and social affinity. Let [Haimat] be the translator of your brand, delivering success through Website, SEO and Social Media.In 2019, I also founded Pretty Green the first online-only supermarket in Australia.Done. That didn’t hurt too much right? Well, thanks for staying till the end. Now go out and do some actual fun stuff. Speak soon
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Ceo And FounderSloopSydney, Nsw, Au
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![[Haimat] Digital Agency](https://cimg.aeroleads.com/ln/logos/9b/85a1e074ea1983f3bbccbceac44384b9.jpg)
Ceo & Founder[Haimat] Digital Agency Jan 2015 - PresentSydney Und Umgebung, AustralienHaimat is an award winning digital creative agency in Sydney. We ship products, launch ventures and build digital relationships. Haimat offers a full range of services across Strategy,UX, Design, Development, Content, SEO, SEA and Social Media.Heimat is a German word and concept with no equivalent in English – a bit like zeitgeist, schadenfreude or wunderkind. It refers to a place that inspires a strong feeling of belonging and deep-rooted fondness. It is about authentic emotional connections, community and identity. Wouldn’t it be great if your brand was a sort of Heimat for your customers? -
Ceo & FounderPretty Green Supermarket Dec 2019 - Aug 2023Sydney, AustraliaPretty Green is Australia's friendly online supermarket. We guarantee low prices, always free sustainable delivery and an exceptional delivery service. Our aim is to be the most affordable, most convinient and most sustainable supermarket. Help us to make Australia a little more PRETTY and a lot more GREEN.https://www.prettygreen.com.au/
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Account DirectorThe White Agency May 2014 - Dec 2014Sydney Und Umgebung, AustralienTaking the lead in digital advertising campaigns and strategies for our Lion Nathan clients on XXXX and SummerBright Lager. – Leading a small team to provide the utmost level of client service– Liaising with clients at a senior level on a day-to-day basis– Promoting the expansion of new business – Working with media and ATL agencies– Using your skills to push clients, and the agency, creatively and strategically
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Senior Account ManagerArchibald / Williams May 2013 - May 2014Sydney Und Umgebung, AustralienManaged the day-to-day running and processing of campaigns for News Corp, Weave and George Weston Food.Working with the broader team to develop strategy, evaluate creative concepts and manage the campaigns.Implemented TTL campaigns including brand, TV, print and digital – from eDMs and microsites to applications and mobile – as well as full acquisition and retention programmes.Also pitched for News Corp, George Weston Food and Citibank. -
Senior Account ManagerOgilvy & Mather Sep 2011 - Apr 2013Sydney Und Umgebung, Australien• Working in a 50%/50% Client Agency role• Responsible for Consumer Product portfolio including Centurion, Platinum,Gold and Green Card• Responsible for all the Communications, Strategies and Financial Management and Growth • Digitizing the Consumer Product Communication including Website, App, eNews and Content Strategy• Streamlining the traditional Communications including DM, Brochures and Catalogues• Implementing new work processes with Senior Management, Internal and External Stakeholders• Managing and developing an AE and AM• Drive cost- and time-efficiencies across the boardAchievements:1. Entered the ‘MR Reload Campaign’ for the ADMA Awards2. Generated additional revenue by developing and pitching new business ideas to Amex3. Winning the Foster Care Pitch -
Account ManagerJwt 2009 - Sep 2011Duesseldorf, Germany• Managing the first ever European Mazda Social Media Campaign on Facebook• Managed photo shoots of the Mazda car range in Düsseldorf (Germany) and Barcelona (Spain)• Responsible for all digital Mazda advertising• Responsible for Mazda 2010 and 2011 Print Campaign • Working closely with the different partner agencies (Syzygy, Social Media 8 andMindshare)• Responsible for 3x Online Videos and TVC Adaptation for Total Care and Sensitive Care Achievements:1. Winning the ‘TED - Ads Worth Spreading’ Award for the Mazda Storyteller Campaign2. Winning the ‘Flashtalking’ Award for the Mazda6 Banner Campaign and Mazda Storyteller Microsite -
Account ExecutiveTbwa\London Jul 2009 - Nov 2009London, GroßbritannienProduction of all Outdoor, Press and Online adverts Working closely with Media Planning and Buying agencies -
Graduate Account ExecutiveTbwa\London Aug 2008 - Jul 2009London, GroßbritannienPicked as one of three Graduates after three assessments from over 800 applications. Working on the biggest business of the TBWA\ UK Group, the JTI account
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Frequently Asked Questions about Benjamin Kassel
What company does Benjamin Kassel work for?
Benjamin Kassel works for Sloop
What is Benjamin Kassel's role at the current company?
Benjamin Kassel's current role is CEO and Founder.
What is Benjamin Kassel's email address?
Benjamin Kassel's email address is be****@****ail.com
What is Benjamin Kassel's direct phone number?
Benjamin Kassel's direct phone number is +614526*****
What schools did Benjamin Kassel attend?
Benjamin Kassel attended Oxford Brookes University, Dav, Deutsche Außenhandels- Und Verkehrs-Akademie.
What are some of Benjamin Kassel's interests?
Benjamin Kassel has interest in Children, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Benjamin Kassel known for?
Benjamin Kassel has skills like Digital Marketing, Integrated Marketing, Social Media Marketing, Advertising, Online Advertising, Digital Strategy, Marketing Communications, Marketing Strategy, Account Management, Direct Marketing, Brand Development, Relationship Marketing.
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Benjamin Kassel
Aviation Meteorologist At International Trip Planning Services| Bs In Meteorology With Academic Distinction From The University Of OklahomaHouston, Tx -
2tequila-uk.com, jwt.com -
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