Benjamin Kohen Email & Phone Number

Greater New York City Area

• Orchestrate the creation and development of all marketing materials for Gevril flagship brands and eight 2nd tier brands across all platforms, including print, web, and social media.• Oversaw the implementation of 600% quarterly growth in social media traffic across various platforms, generating customer interest across targeted demographics and geographic regions, leading to increased retail distribution and sales. • Administered the development and execution of branding efforts on a new, soon-to-be-launched watch brand from scratch through to completion; instrumental in gathering key talent from product designers to AutoCAD drafters; directed the overall look and feel of the final watches based on the aforementioned branding concept efforts.• Navigated the negotiation of key retail contracts with Nordstrom, Saks, Bloomingdales, and Evine; negotiated quantity availability to these outlets at specific price points based on costs associated with each specific distributor.• Directed the creation of a newly launched, robust, e-commerce ready web presence, effectively utilizing digital trends and design language for the modern consumer on behalf of the company.• Act as a brand ambassador for the company at client events, trade shows, and conferences.• Enhanced the company’s online platform through website optimization, user-centric functionality upgrades, and targeted social media campaigns.

Greater New York City Area

• Navigated the creation and development of own business from the ground up, overseeing marketing, branding, realizing production concepts and more; headed branding efforts from scratch, to appeal to a specific demographic; optimized social media and outreach via engagement; created albums at different price points and was able to negotiate prices with vendors to satisfy clients current expectations. • Staffed a team of photographers, editors/re-touchers as well as album designers and customer service people to work as one team; managed, creative teams across the country to make sure image delivery was on brand and matched quality.• Achieved recognition and status as one of the very best Wedding Photography studios in the Orthodox Jewish wedding market, providing the highest level of quality and service.• Developed a global reputation as one of the best wedding photojournalists in the world, receiving highly coveted awards from WPJA and AGWPA.• Oversee the production of photography for various brands and retailers operating with high volume of online sales.• Produce high-quality, professional wedding images, consistently exceeding client expectations.• Provide exceptional customer service through effective assistance, customer service satisfaction, enhanced communication, networking skills, and ensure that client needs are met at all times.

Greater New York City Area

• Oversaw the effective and efficient provision of exceptional consulting services to newly launched and established business within a variety of fields, such as beauty and healthcare.• Scrutinized daily business practices to allow for the creation of extensive cost/benefit analyses. • Closely collaborated with clients and advised them on cost effective solutions ranging from photography services, online presence, establishing effective lead generation practices, and developing an integrated solution for payment processing with a focus on customer relationship management.• Clients included Empire Time: New York, NK Salon by Nerik, Full Team Ahead Inc., Facets Park Slope, Salon De Larue New York, and Frieda Rothman.• Partnered one-on-one with customers in the field to sharpen their business development skills.• Created monthly forecast templates and resource management allocations for various projects.