• Established and managed advertising campaigns on platforms such as DV360, Zemanta, and Amazon DSP, ensuring their precise setup and operation. Worked daily to implement, buy, pace and optimize digital programmatic advertising.o Successfully led campaigns on Taboola, Zemanta and Meta, that resulted in decent revenue returns.o Implemented a new audience targeting strategy on Zemanta , Meta and DV360 that improved ROI by at least 20%• Provided daily oversight for the implementation, purchasing, pacing, and optimization of digital programmatic advertising, driving improvements in efficiency and effectiveness.• Directed and mentored a team of 3 associates, implementing a structured training program that enhanced skill sets and improved team performance by 25% while aligning efforts with company objectives and standards.• Played a crucial role in decision-making processes, offering expertise and insights that contributed to the strategic direction of our advertising operations.

• Setting up campaigns accurately in DV360• Worked daily to implement, buy, pace and optimize digital programmatic advertising.• Used bidding algorithms and manually optimize strategies to exceed KPI goals• Provide clients with Insightful weekly commentary and strategy update.

• Managed 60% of Ad trafficking and campaign set up and modifications using Microsoft Excel, Double click bid manager, Celtra, Trade desk, C3 and Zendesk platforms.o Set ups include html5, JavaScript, Vast, Vpaid, mobile and Rich media assets and ensure the timely execution of cross -platform campaigns.• Led team to garner an 80% increase workload from Client translating to a general increase in earnings recognition from upper management.• Spearhead the education of colleagues on emerging technologies and processes.• Providing campaign support for Account Managers and sales by prepare monthly revenue invoices on campaign set ups for publisher solutions and uploading them to BOX.• Successful in delivering high quality ad management services to our sole client while leading a team of three.• Analyzing the performance of Ad Campaigns with the use of Excel to calculate for CPA, ROI, Engagements, Impressions, and Clicks on 600 PPC campaigns in the UK and EU regions.• Promoted within 12-months due to strong performance and organizational impact- ahead of schedule by 12 months.