Benjamin L. Email & Phone Number

Santiago, Cl

Santiago, Chile (Remote)

Mentorship of startups at various stages of their development. To date, I have participated as a mentor for over 25 startups.

Santiago, Chile

-Responsible for the Web, Marketplace, and Call Center sales channels, as well as Customer Service and Digital Marketing (approx. USD 100,000 annual investment).-Managed a portfolio with over 3,000 SKUs, 25,000 annual orders, and net annual revenue of MM$3,000.-Achieved a 134% growth in digital channel revenue, 334% increase in orders, and a 159% rise in internal share within two years.-Led the implementation of Salesforce Commerce Cloud as the eCommerce platform with an investment of USD 160,000.-Supervised 9 direct reports (7 call center agents, 1 digital channels agent, 1 designer).

Chile

• Responsible for the digital and physical sales of the company.• 8 online stores, 10 marketplace and 3 physical stores.• Direct Reports: 10 (2 Kams, 1 analyst, 1 supervisor, 6 sales executives)

Chile

• I built and developed a new retail business unit (intrapreneurship), dedicated to the sale of technological products through physical and digital channels, with a total investment of USD 630,000.• Defined the business model, value proposition, product mix, marketing strategy and investment in media. Search and choice of suppliers, digital platforms, incorporation of innovations and new technologies.• Opening of 2 sales channels in 5 months: a 250 m2 store in the Alto Las Condes Mall (investment of USD 550,000); ecommerce store www.estore.cl (with pickup in store and home delivery - USD 80,000).• Responsible for USD 1,000,000 in OPEX for the year 2020.• Estimated sale at the end of December 2020 of USD 1,200,000 in stores (6.5 months closed due to a pandemic) and in ecommerce of USD 700,000.• Direct reports: 1 KAM and 2 analysts; indirect reports: franchised distributor with 8 store employees).

Santiago

• Study, analysis and permanent monitoring of the offer and movement of the competition, for the definition of the pricing strategy (pricing) of the prepaid mobile market.• Commercial planning, trends, market studies, improvements in the customer experience, development of new products and services for a segment of 5 million mobile phones with 168 MUSD in annual recharges.• 1.8% increase in the share of recharges and 39% increase in the use of mobile data in this segment. (from the beginning to the end of the period of execution of the charge).• Analysis, evaluation and approval of new strategies and commercial alliances with entities and other companies, in order to guarantee the profitability and sustainability of Entel's business.• Direct reports: 2 professionals.

Santiago

• Sales and growth strategy in recharges made by customers in the first 6 months.• Definition of internal communication and marketing for mass and digital media (ATL and BTL)• The increase of more than 100% in Prepaid Portability and improvements in profitability (VPN) through changes to the commission models of the sales area stands out.• Indirect reports: 2 analysts.

Santiago

• Responsible for the development of 8 distributors in the south-central zone of Chile (South Metropolitan Region to XII Region), which generate 34% of sales and an annual expense of USD 8,500,000 in commissions.• Indirect reports: 380 executives distributed in Stores, Islands in Malls and field teams.

Santiago

• Incentive models for different sales formats, investment planning and control, sales control, trade marketing definitions and coordination of commercial actions with manufacturers.

Santiago

• Supervision and direction of sales force (17 Sellers).• Definition and execution of the process to expand the portfolio at the national level (1 assistant).• Planning and control of budgets for offline and online channels• Customer segmentation and development of sales strategy.

Master Of Business Administration - Mba, Business Administration And Management, General

Ingeniero Comercial, Magister Finanzas

Activities and Societies: 2007 - Integrante del Centro de Alumnos de la Escuela de Negocios de la Universidad Adolfo Ibañez.