Benjamin Lash Email & Phone Number

Rohnert Park, California, United States

Promoted to Director position after 4 years because of opening and pursuing new business in energy storage management with Tier 1 companies across three global regions – South America, APAC and North America. Prospect for and negotiate long-term PPA agreements to expand allocations with cost-reduced offerings; also help in opening new manufacturing locations. Closely liaise between multiple teams and clients – manufacturing, operations and engineering, to effectively navigate full project lifecycle. * Succeeded in generating $70M in global sales, along with acquiring more revenue allocation from Top Two clients via portfolio negotiations and account support, yielding $20M in new revenue.* Ranked as Top Performer in revenue, projects completion and new client onboarded, leading the Sales Division for four straight years in new clients and engagements acquired. * Personal oversight of 10+ projects during tenure, involving product development efforts with several startups in the Smart Energy, EV Vehicle and EV Charging market.* Onboarded, trained and motivated new staff to drive sales in new South America and North America territories. * Achieved 1st place status as Sales Representative in revenue generation and new account onboarding.

Rancho Cordova, California, United States

Brought on to organize, administer and complete 300+ projects involving residential solar systems simultaneously across seven locations and multiple US time zones. Ensured close connection with vendors and manufacturers across 50+ accounts via MS SharePoint and Salesforce. Coordinated all equipment purchases, inventory returns, permits, warranties, process improvements and warehouse operations. * Instrumental role in growing company from 40 staff and six locations to 130 employees and 27 warehouses across the US in only two years.* Created comprehensive process on CRM platform to establish work flow structure, streamline sales, track inventory and capture revenue, yielding $500K in annual savings.* Introduced procedure to streamline project oversight on equipment status reporting with manufacturers, reducing headcount and recovering $200K each year. * Assisted Fleet Management in reporting on work efficiencies and vetting time onsite to save on operations costs due to potential timekeeping fraud by employees.

Petaluma, California

Regularly promoted to higher positions with different responsibilities in recognition of cross-discipline skills in sales, account growth, customer service, technical support, product introduction and commercial market knowledge. Helped in facilitating and expanding $20M Home Depot partnership, while resolving escalated issues involving quality and field/ installation problems. * Project-led the startup of two new divisions and expanded sales by 10%, while saving 15% with cost-saving strategies and negotiation tactics.* Spearheaded the creation and rollout of new company product in Home Depot stores across the US South; regularly ranked among top performers in handling Tier 1 accounts.* Designed, launched and cultivated Retail Partnership programs with Home Depot, Sharp and Siemens; also applied skills in acquiring, growing and troubleshooting large-scale engagements.

Santa Rosa, California

Effectively managed all aspects of sales, visual merchandising, inventory tracking, customer service, promotions, report generation, materials ordering and financial transactions with 20 staff, $1M in inventory and $10M in annual revenue. Regularly organized and led performance meetings, employee training and KPI analysis.* Recognized by CEO with “Top Honors” award for providing outstanding sales and customer support.* Led Northern California district in sales and attachment SKU rates, surpassing sales goals by up to 20%.* Mentored and coached sales associates in sales techniques to increase revenue and exceed performance targets.

North Bay Region

Received and Transferred Inventory on a constant basis to multiple locations all over California. Worked with store management on personnel functions, merchandising, loss prevention, and customer service; communicate and ensure compliance with company policies, procedures, and programs. Assured that updated corporate training was done by all level of associates. Performed extensive hiring, training, and developing sales associates at multiple store locations. Prepared the sales floor for bi-weekly sales programs and certain focus days with certain merchandise. Conducted Full Store Inventory at multiple locations and organized stock rooms for better productivity. Responsible for opening and closing locations and conducting the nightly deposit.

Rohnert Park, California

Purchased inventory from Wholesalers, distributors and directly from the manufacturer to resale and assist in processing sales orders. * Created innovative promotional marketing strategies to companies and customer's. Managed thousands of dollars in inventory. * Trained, supervised and mentored sales account executives to establish sales goals and quotas. * Monitored and reported sales volume, financial and business transactions.

Chico, California

Scheduled and managed all sales orders of three sales managers and 15 sales associates. Trained employees on successful sales and closing techniques; also processed sales orders by all sales associates. Ordered Inventory and negotiated with wholesalers to lower prices by bulk purchasing and open purchase orders. * Designed and placed advertising featuring all new inventory; appeared in flyers, brochures and special mailers. * Developed strong customer relations, appraised trade in equipment and gave approval of all final sales. * Ensured employees provided highest standards of customer satisfaction and quality service at all times.

Santa Rosa, California

* Conducted sales and service within the Wireless Department, providing and supporting cellular phones with Cingular, ATT and Sprint.