Benjamin Lassale Email & Phone Number

Bordeaux, Nouvelle-Aquitaine, France

Développer les propositions audiovisuelles du groupe Sud Ouest en s'appuyant sur 3 piliers principaux : >Production*Ecrans Du Monde (et ses filiales Grand Angle, Antipodes, Les Films Jack Febus, Fanny Prod, GAD) reconnu pour ses documentaires (France TV, ARTE), ses magazines, ses captations culturelles (SCH au Vélodrome, Orchestre National de Toulouse...), ses séries d'animation (1001 Mondes Antiques France 4 et Okoo...) *Digivision, agence de production audiovisuelle-Agence de presse (correspondances locales de TF1, M6, BFM, Canal+, L'EquipeTV...)-Production magazine (Un Jour Un Doc M6, Grand Reportage TF1, Enquête d'Action M6,...)-Contenus de marque (Spots publicitaires, brand content, événements)> Les chaînes TV locales -TV7 : la chaîne d'information de Nouvelle Aquitaine -TVPI : chaîne de télévision locale Pays Basque et sud Landes-Le réseau Territoires.tv> Les stratégies vidéo des media du groupe ( Sud Ouest, La Charente Libre, La République des Pyrénnées)

Bordeaux, Paris, Marseille

Bayonne, Nouvelle-Aquitaine, France

Bordeaux, Nouvelle-Aquitaine, France

Building and managing a new kind of brand content studio (45 employees) analyzing Figaro’s first party data and social media listening to think, to produce and to distribute innovative premium brand content (video, audio, text, photo, event)

In charge of brand content and brand publishing by Group Figaro sales department. The group is the biggest French media publisher and the very first French digital company with 37 million unique visitors/month.Responsible for building and managing 14HAUSSMANN, a new kind of brand content studio (45 employees) analyzing Figaro’s first party data and social media listening to think, to produce and to distribute innovative premium brand content. 14HAUSSMANN has also the mission to develop MAD, the first full social & vertical media dedicated to fashion and creativity for millennials.

Région De Paris, France

Responsible for developing VICE in France, transforming a print magazine into a video driven media brand with multiple digital content verticals, offering marketing expertise to key brands on the millenials target, launching its own linear TV channel. In 7 years, human resources from 4 to 85 persons & creation and development of internal video production department, in-house media sales house and creative agency. • Media: from a print magazine to a video driven media Digital - Launch of 8 websites, dedicated to main millennials passion points (VICE.COM but also i-D, Noisey, VICE News, The Creators Project, Motherboard, VICE Sports, Munchies)- large presence on social media (FB, Instagram, Twitter)- n°1 Snapchat Discover french channel- video channels for each vertical (YouTube and Dailymotion)TV - 2014: launch of the first VICE TV daily Show (Le Point Quotidien, France 4) - 2015: production of the first 45 min weekly Show (Grand Central, France 4) - 2015: production of 5*52min for France 4- 2016: launch of VICELAND France, linear TV channel (Canal exclusive distribution)Print - 80k magazines per issue• VIRTUE WORLDWIDE: the creative agency by VICEA full service creative agency to guide brands and partners from insights and strategy definition to creative development, production, programming and activation. Culturally rooted, millennial first, with international production capabilities :- Digital and social media: Label 5, Picon, Johnny Walker, Durex, Coca Cola... - Video and Branded Content: Chanel, Ibis, Lacoste, Adidas, Heineken, Ford, EDF... - Event: YouTube Brandcast, The Creators Project, Jägermeister, Huawei P10 launch party… • VICE DIGITAL NETWORK: integrated media sales house 40 French digital publishers / 500 international publishers, united in an exclusive digital media offer Main French partners: Nova, Time Out, Fubiz, A Nous Paris, Street Press, Numéro, Modzik, Garance Doré, Rockyrama, Booska P, Ufunk…