Challenges: Consulting Advisory - Project & Program Management - Delivery ✧ Leading digital transformation and strategic innovation to help RoadWave's clients optimize their digital, marketing data, technology and customer engagement capabilities. ▼ Digital Transformation & StrategyLead projects, develop strategies to drive business innovation, and manage portfolios to ensure alignment with client goals and seamless project execution.
▼ Innovation & CollaborationCollaborate on creating innovative solutions, optimize marketing and sales processes, and foster a collaborative environment using cutting-edge technologies to enhance client outcomes and drive growth.

Challenges: Team Creation & Set-up - Strategy & transformation✧ Delivering the Best-in-Class Next Gen Stack to leverage, develop and maintain the MarTech of the future for Customer Engagement. Optimizing Marketing Platforms & Digital Capabilities by delivering positive business impacts and continuously adding value for the Marketing Organization of the Group WW. (E2E, Global to Local). ▼MarTech Stack of the future: Designing & positioning a CAC40 Company MarTech Stack strategy and its execution around 5 Stacks "Process, Collect, Understand, Orchestrate and Activate". Leading Global Deployment in more than 75 countries of our Sales and Marketing solutions. Looking at Engagement orchestration, inbound/outbound Marketing and "integration" of cross digital platforms (+65 Digital Capabilities). To cite few: Appslfyer, Batch, SalesForce Marketing Cloud, Adobe, Didomi, Tealium, CVENT, Magento eShop, 3rd parties connectors, Owned/Paid Media integrations(+75 sources), Channels: Sales, Support, SMS, Push-Notifications, Web & Mobile in-apps campaigns, Consent management, Marketing Preferences, Customer Data Platform (CDP), e-commerce, AI and Analytics. #Martech #hack (incl RFP RFI mgt)▼ SE MarTech Team leader: Building a team around a "GROWTH" mindset to strive a best-in-class MarTechStack that will focus into 1 portfolio divided into 4 domains within Strategic initiatives, business as usual & run projects incl. the prioritization of a roadmap towards the most critical improvements to Marketing as a whole (SAFe framework). 12 programs, 60 projects and 16 product roadmaps. Establishing the design of the front office employee journey, process (support, service requests) and defining commercial transformation priorities. Striving team agility within Process and Build Tools such as JPD, Advanced #Roadmaps, #Jira Software, ServiceDesks, ServiceNow... Striving rituals (+16) to gain speeds and efficiency with team members (+40) PMOs, POs, BAs and devs solution engineers.

Challenges: Leadership & transformation - Change Management - Marketing definition✧ From business strategy transformation to change management, leading the Divisions Governance and Marketing initiatives prioritization; Also enabling from Owned media, Paid Media, Earn Media shared media the Engagement Strategy design to its deployment handover. (Transformation, organisation domain set-up). ▼Growth Marketing: Global leader for developing and executing the Growth Engagement strategy, sales and marketing automation, encompassing both customer acquisition to sustainable retention by partnering with Marketing/Business teams to identify and execute on opportunities to drive growth. #AARRR funnel▼Customer Type Adoption: Lead and transform teams cross markets, cross departments within Digital Customer Engagement Unit as well as working hand in hand with the different Channel's/Segment's Business VPs & Marketing VPs. Streamline Marketing processes/deliverables between the stakeholders to get things moving better and faster for the leaders in the countries. #governance #operating_model

Challenges: Personae Program Management - Product Ownership - CX & UI - CRO✧ In charge of 4 strategic Programs; Leveraging Product ownership and using growth hacking methodology per level of Customer Engagement to drive stronger multi-touch points adoption. ▼Digital customer journey (4 platforms)-CRO/PO: Ensure Digital Customer touchpoints orchestration and digital engagement. Incl. Journey campaign "Find, it fast" Multi personae. - Self-service transformation to customer "cases" deflections in relation to 4 digital platforms (order/EDI - support - sales and discovery - Product & configurators )▼Electrician CX & Digital Business Channel Management (personae lead)-Set up and run the Design Strategy incl. Program execution of the digital channel in order to envision Business and ROI. -From Business channel program, digital customer journey & digital product CX, customer demand generation to Partners Lifecycle engagement & SMAs: managing teams and steering committees incl country governance and deployment. GMDB 500k electricians▼ CX & CUI Product & Marketing lead of the APC Chat Bot - Lead of Customer Experience design incl audit to customer explorations, UAT, interviews in Labs. - Validation of Business use case, product use cases, Build, UI&UX / Brand positioning / Bot identity & Personality, Wireframe and flows optimization, Design and Art direction, Architecture scope & Features. - Design of Acquisition and remarketing strategy.▼Mobile marketing acceleration -Lead of CX Mobile Marketing Program Strategy and its execution for 12 masters apps. -Launch and scale up of 360° Global Marketing automation Push-notification and In-app Campaigns. 4 personaes, 4 apps, 2 OS, 70 countries. By +38% of returning users.

Challenges: Program definition - DIgital CX & Support Transformation✧ Marketing lead for Digital Customer Care Program. Enhancing new strategic initiatives and contributing to position SE support Experience as best in class of the market. Supporting strategic and key projects 2016/2028 to promote, increase also the visibility of the division within the company. (Under Customer Support VP of the program)▼Digital Support CX & Strategy : Development and operational implementation of marketing Plan (B2B) aligned with the strategy implemented by the management. Creation of the Marketing strategy to establish new digital response and improve the Web Digital customer support experience including Technical knowledge strategy. ▼Marketing & Communication :Leadership of Internal - External communication and development of Marketing & Adoption Strategy. Running and contributing internal strategic events. Reviewing the program Com assets, (video storytelling, Gamification, TED Talks…). ▼Marketing & Product lead of the app Company Flagship mySchneider Rebranding and repositioning of the strategy & UX. Leader of the app Adoption with countries (+80).

Challenges: Value Prop - Demand Gen - Portfolio Simplification ✧ In charge of Innovative Marketing strategic Business Projects, working alongside with Demand Generation Directors and Global businesses to define the Integrated Demand Gen Plans, Message Map, Asset Planning and Country Campaign Deployment. (Under Demand Generation VP). ▼Facilitator and coordinator of two majors marketing campaigns: - Schneider @Home (Residential sector - End-consumer and electrician partners). Strategy and Operational plan for almost 60 countries). - Schneider @Work (Small & Mid Size Building and Critical building market – End User, Partners and Specifiers). Execution plan for 85 countries. ▼Marketing & communication transverse initiatives: - Green Premium Eco-Label (Eco-brand improvements of Schneider Electric, all audiences). - Customer Care by Schneider Electric app (One of the top Schneider Electric Mobile application, all audiences + 1st SE Gamification Plan of adoption launched including 60 countries.

✧Independent Consultant working alongside with different size of Company. Small, Mid, & Large Cap. #Clients: Schneider Electric, PSA, La Poste, Rhinov▼Managing Clients, Relationships, and RFPs: Client Relationship, understanding challenges, and delivering tailored solutions through strategic advisory and transparent communication. Strong expertise in managing RFP processes, performance reporting, and budget allocation ensures measurable outcomes. ▼Expertise in Marketing, Digital Transformation, and DataComprehensive digital transformation strategies are designed by leveraging market research, data insights, and the latest innovations. Expertise spans marketing, data, web platforms, CRM, and service operations, integrating advanced tools such as MarTech and analytics systems to optimize performance. Proficiency in portfolio management and business PMO ensures seamless alignment of initiatives with organizational objectives, driving impactful results across key functions.

Challenges: Go to Market - Innovation Management - Business Development✧ Creation of an Innovative Business model and its related strategic plans to capture new markets. Organization of creativity challenges & workshops to Internal Steering Committees (Innovation Dir) to envision 3D consumer habits.▼Recruitment and Team set-up-Workshop hosting to find products and services that will meet to final user needs aligned with company strategy.-Briefing back to the director of innovation to analyze all brand new potential ideas, disruptive growth hacks. ▼New business model design: - Definition and creation of strategic plan proposal for a brand new innovative business model related to 3D printing with key successes criteria, aligned with company strategic divisions and the entire organisation for scalability. Pilot up and running in more than 5 national agencies. -Creation of case studies and deliverables for UX-UI technical specifications.

Challenges: Marketing Ops & C-level Management ✧ Responsible for the visibility of IPOs on NYSE Euronext and NYSE Alternext markets. Marketing optimization & improvements of Listings offers for the department dedicated to Issuers (CEOs-CFOs).▼Coordination of the teams and their providers (Creative Service, Event & Press, Translators Agencies, Videos productions and Photographers). - Analysis and monitoring of marketing campaigns and presentation of the results to the internal client. - CMS Optimization & Web Content SEM (SEO, SEA,SMO) to improve the visibility of NYSE Euronext on their partners websites also management of the content and layouts of NYSE Euronext’s Website. ▼Marketing & operational campaigns:- Launch & follow up of "Product & Service"​ campaign of NYSE Euronext Europe. - Branding & Visibility Campaign Management (new IPOs)- Event management (34 IPOs, 14 financial operations).- Branding & Web Visibility / PR for the group. (News letter, blogs post, PR & Social networking).- Launch and follow up of a new web portal "Connect" for customers of NYSE Euronext (change management, internal & external communication, ect.)

Challenges: Offer Launch - Product ownership - Mix Marketing ✧ Participation in strategic recommendations for the launch of a Brand new product called «ePhoto». DAM - Digital Asset Management fully embarked to Cloud Solution. ▼Development of a business & Marketing Mix plan: Design & improvement of the commercial documents. Responsible for a product in it’s growth phase, analyzing of ePhoto’s website metrics, launch of the new website ePhoto.fr & adjustment of the DAMstrategy & Value Prop. ▼Offer launch and improvements proposal: -In charge of the communication/commercial documents for the new version of the solution.- Rebrand and refresh of the website according a better customer decision journey.- Analysis of IT trends dedicated to ePhoto’s services, including a competitive benchmark.- Recommendations for the new release of the solution.