Benjamin Lay Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

Greater Toronto Area, Canada

Primary Accounts: BMW, MINI, Rexall, Planet Fitness, Export Development Canada, PWC, GE AppliancesInitiate campaign set up, delivery and implementation: Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), Yahoo, Amazon, Trade Desk. Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues.Work with the team to ensure that all campaign documentation is organized as per our specific process.Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites.Performance monitoring, reporting and optimization: Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments.Monitor in market performance and provide timely recommendations for improving campaign performance. Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance.Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams.

Mississauga, Ontario, Canada

Mississauga, Ontario

Cambridge, Ontario

Managed the delivery, tracking, and customer info of all e-commerce purchasesdeveloped a new supply chain protocol that optimized delivery and invoicing speed, particularly for the Costco Safety Shoe Program. optimization resulted in combining both regular e-commerce orders and account invoices in one platform.