Benjamin Lay

Benjamin Lay Email and Phone Number

Senior Programmatic Specialist @ The Home Depot Canada
Mississauga, ON, CA
Benjamin Lay's Location
Mississauga, Ontario, Canada, Canada
About Benjamin Lay

Experienced Programmatic Specialist with a demonstrated history of working in the Digital Advertising space. Skilled in campaign performance and optimization, performance reporting, Marketing Strategy, insight, and execution.

Benjamin Lay's Current Company Details
The Home Depot Canada

The Home Depot Canada

View
Senior Programmatic Specialist
Mississauga, ON, CA
Website:
homedepot.ca
Employees:
6710
Benjamin Lay Work Experience Details
  • The Home Depot Canada
    Senior Programmatic Specialist
    The Home Depot Canada
    Mississauga, On, Ca
  • The Home Depot Canada
    Programmatic Specialist
    The Home Depot Canada Oct 2022 - Present
    Toronto, Ontario, Canada
  • Media Experts
    Programmatic Coordinator
    Media Experts Aug 2021 - Sep 2022
    Greater Toronto Area, Canada
    Primary Accounts: BMW, MINI, Rexall, Planet Fitness, Export Development Canada, PWC, GE AppliancesInitiate campaign set up, delivery and implementation: Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), Yahoo, Amazon, Trade Desk. Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues.Work with the team to ensure that all campaign documentation is organized as per our specific process.Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites.Performance monitoring, reporting and optimization: Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments.Monitor in market performance and provide timely recommendations for improving campaign performance. Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance.Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams.
  • Enviroserve Chemicals & Cleaners Ltd.
    Marketing Intern
    Enviroserve Chemicals & Cleaners Ltd. Jan 2021 - Mar 2021
    Mississauga, Ontario, Canada
  • Lcbo
    Customer Service Representative
    Lcbo Oct 2019 - 2021
    Mississauga, Ontario
  • Kodiak Group Holdings Co.
    E-Commerce Administrator
    Kodiak Group Holdings Co. Nov 2016 - Nov 2018
    Cambridge, Ontario
    Managed the delivery, tracking, and customer info of all e-commerce purchasesdeveloped a new supply chain protocol that optimized delivery and invoicing speed, particularly for the Costco Safety Shoe Program. optimization resulted in combining both regular e-commerce orders and account invoices in one platform.

Benjamin Lay Education Details

Frequently Asked Questions about Benjamin Lay

What company does Benjamin Lay work for?

Benjamin Lay works for The Home Depot Canada

What is Benjamin Lay's role at the current company?

Benjamin Lay's current role is Senior Programmatic Specialist.

What schools did Benjamin Lay attend?

Benjamin Lay attended Sheridan College.

Who are Benjamin Lay's colleagues?

Benjamin Lay's colleagues are Barb Fitzsimmons, Divyang Patel, Anita Raine, Michelle Renny, Ckbd, Carmela Fioriello, Ruhamah V ., Byron Grande.

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