Benjamin Loofe Email & Phone Number

Manchester, Gb

Manchester Area, United Kingdom

Manchester, England, United Kingdom

Manchester, United Kingdom

Responsible for servicing regional agencies/clients outside of London to ensure individual and team revenue targets are met. The main clients of focus within my patch are Mediacom North Group, m/SIX, UM North, UM Central, PHD, SkyBet and independent agencies.• Strategically target key clients within my patch to establish joint business plans, examples include Talk Talk, SkyBet, Aldi, Pentland Brands.• Respond to client briefs across my client patch.• Pro-actively pitch Teads managed service and self serve offerings.• Encourage and educate clients to adopt Teads Ad Manager platform to help enable clients to execute campaigns themselves. • Recommend data strategies which help hit clients target audiences using Teads 1st, 2nd & 3rd party data.• Use CRM tools such as Salesforce to help manage sales pipeline and forecast quarterly revenue.• Negotiate deals with clients to ensure they meet their trading agreement targets.• Build relationships with key agency personnel i.e. Planners, buyers, traders, heads of digital.• Arrange annual/quarterly business reviews with clients to ensure clients are making the best use of Teads products, identify opportunities for new revenue streams where possible.• Present Teads offering weekly to new and existing clients.• Work alongside our operations team to identify new revenue and upsell opportunities. As well as troubleshoot campaigns which are pacing behind.

London, United Kingdom

Responsible for leading a new business hub for The Guardian focusing on client direct. The role entails growing new/existing revenue via both in-house trading and marketing teams.

London, United Kingdom

Responsible for servicing the Group M agency patch to ensure team and individual revenue targets are met. The main agencies of focus are Mediacom, Essence and Mindshare-Responding to client briefs/inquiries across Group M agencies through their respective agency trading desks.-Pitching out The Guardian's self-serve and managed service programmatic products to digital buyers and agency trading desks across my patch.-Working with Programmatic Operations to identify new revenue opportunities across PMP and Programmatic Guaranteed deals, and troubleshoot any issues with spend, delivery etc.-Maintain and build agency planner and buyer relationships to keep front of mind.-Develop tactical one pagers and recommend seasonal opportunities to maximize revenue potential.-Organise programmatic education sessions with agency planners and new starters-Be aligned across OMP spend to upsell towards PMP and Programmatic Guaranteed spend.-Negotiate deals with clients to maximize yield.-Extensive reporting via our SSP's: Open X, Google AdX & AppNexus.-Working knowledge of various media research tools such as ComScore, Telmar and Google Analytics in order to help define consumer segments and target audience insights.

Manchester, United Kingdom

Leading the media buying team focusing on Betfred and a newly established Forex company. Responsible for sourcing, negotiating and purchasing online advertising space on behalf of clients in order to achieve maximum ROI. The role entails:• Researching and testing new traffic sources such as Ad Exchanges, RTB platforms, DSPs and direct buys• Leading the strategic relationship with the clients with less focus on the executional side of things.• Planning and managing a range of CPM/CPC/CPV/CPI campaigns• Negotiating deals with media suppliers on behalf of clients• Assisted with developing media strategies for new and existing clients in line with their objectives and KPIs• Determining the effectiveness of the most responsive creative in order to maximize performance• Build reports and analyse client campaign effectiveness• Managing client budgets effectively • Training new and junior employeesKey Achievements:• I was the first media buyer for the company, helping to establish the team and proving concept for our clients• Through several A/B tests and creative change recommendations for clients, I have helped increase conversion rates from 40% to 60%

Singapore

The Google team in APAC are an experienced client team who lead the business relationship regionally and locally, are responsible for strategy and ensuring it’s effective implementation within each local market. I was responsible for the key day to day delivery of implementation while also promoting best practice with our local PHD teams.The Role entailed:Lead buying, reporting & analysis, finance reconciliation process for single country & regional projects against defined consumer segments and buyer profiles. This role will be a strong support in planning. 50% B2B accounts 50% B2C accountsGuide and drive high quality of implementation work from the agency planning & buying teams. Act as one central point of excellence and liaison from the local arms through to the regional team and also clients with a best in class approach setting the guidelines from regional. Nurture regional vendor relationships, online & offline, and work with local offices to solidify vendor relationships for the client.Specialties and Focus on:- Managing digital ad campaigns of various media types throughmultiple channels (Google Adwords, Linkedin, Facebook, etc) while utilizing a varietyof pricing models (CPC, CPM/CPV, CPA/CPI/CPL)- Managing campaigns through communications with traffic managers of ‘nonself-serve’ networks.- Creative Ad Design and Split Testing- Analyzing performance data and reporting on KPI’s for campaign performance- Working knowledge of various media research tools such as Nielsen, Effective Measure, in order to help define consumer segments and target audience profiles.

Manchester, United Kingdom

Full time media buyer responsible for sourcing, negotiating and purchasing online advertising space on behalf of both B2B and B2C clients in order to achieve maximum ROI. Clients include large UK gaming company Betfred, a newly established Forex company as well as Peninsula Business ServicesThe role entails:• Researching and testing new traffic sources such as Ad Exchanges, RTB platforms, DSPs and direct buys• Planning and managing a range of CPM/CPC/CPV/CPI campaigns• Negotiating deals with media suppliers on behalf of clients• Assisted with developing media strategies for new and existing clients in line with their objectives and KPIs• Determining the effectiveness of the most responsive creative in order to maximize performance• Build reports and analyse client campaign effectiveness• Managing client budgets effectively • Training new and junior employeesKey Achievements:• I was the first media buyer for the company, helping to establish the team and proving concept for our clients• Through several A/B tests and creative change recommendations for clients, I have helped increase conversion rates from 40% to 60%

Bachelor Of Science (Bs), Geography And International Relations, 2:1

Activities and Societies: Oxford Brookes University Football Club (OBUFC)

Exchange Year, International Relations And Affairs

A Level, As Level, Gcse