Lead the General Industry business development including Tooling, Jigs, Fixtures, and ESD Components. Work with Chief Commercial Officer to define and execute commercial strategy including marketing strategy, sales targets, and business development strategy. Direct business development team to identify target customers and uncover commercial opportunities. Develop marketing campaigns, advise marketing team on content strategy and shape messaging. Manage 30+ customer accounts at various stages of the buyer’s journey from opportunity to close. Crafted tailored proposals to creatively capture new sales opportunities and grow existing accounts.

Lead the General Industry market segment of Applications Development including Tooling, Jigs, Fixtures, and ESD Components. Run General Industry pilot program for prospective customers. Scope statements of work, manage programs and execute design. Developed execution process to promote efficiency and repeatability. Responsible for customer success of existing general industry customers. Key areas of focus are applications training, improving utilization, and expanding use cases. Developed customer support infrastructure to support growing customer base and reduce machine downtime by 30%. Generate relevant marketing content including: webinars, white papers, case studies, blog posts, etc. Technical resource for sales team; facilitate the buyer’s journey for a highly complex piece of capital equipment with nuanced solutions oriented workflows.

Developed Injection Molding as an application from an "alpha phase" application to a "production" state. Optimized the full workflow from part design through the process development of mold tools. Worked with customers at all stages of the sales funnel on topics ranging from identifying a technical / commercial fit to benchmarking the Fortify technology through onboarding programs. Worked with customers post sale to enable greater success with the Fortify technology along with identifying product deficiencies and expanding capabilities through new materials / applications. Executed on quality testing of all technical verticals within Fortify including printer hardware, software, and materials prior to deploying to customer machines.