- Manage global outbound marketing campaigns supporting four business lines- Provide reporting to internal stakeholders on campaign performance - Collaborate with Product Marketing Managers to optimize outbound marketing efforts- Conduct lead generation for sales organization through external webinars, trade shows, and events as well as prospecting efforts- Monitor website traffic to distribute inbound leads accordingly - Produce email copy for client and prospect facing campaigns- Project manage live events and tradeshows working with external vendors and internal stakeholders to ensure KPIs are met and events are a success

- Participated in testing of and migration to new Microsoft Dynamics 365 CRM. - Provided support in early lead generation process by researching new leads and collecting contact information. - Collaborated with marketing team to design targeted email campaigns and track engagement through CRM.- Produced reports for weekly meetings tracking campaign engagement and sales pipeline. - Completed data reconciliation for existing contacts and leads to ensure integrity of contact information.

- Researched, developed, and activated a full scale advertising campaign for chosen client.- Collaborated with the copywriting team to write script for client facing presentation.- Served as member of Class Leadership team and as Lead Copywriter.

- Planned, organized, and carried out various new member trainings, group activities, and conflict mediation. - Served as voting member of the Organizations Executive Board tasked with approving proposals, providing support and advice for specific Organization events, and assisting in the execution of all Organization events.

- Planned and carried out educational and community building programs.- Served as a resource for students, to promote their positive residential experiences.

- Guided students and families through tours, shadow days, open houses, and accepted student days.- Participated in student panels and recruitment presentations for students and distinguished guests.

Worked in University Athletic Department to:- Organize promotional events for athletics games - Analyze social media use and suggest methods to better reach audiences- Collaborate with various school departments to drive attendance at athletic events- Assist transition to virtual engagement to maintain student and fan interaction amid COVID-19 lockdown

- Led four groups of 15-20 students in two-day Freshman Orientation sessions. - Conducted presentations for students in areas of personal development and academic support.

- Maintained the Organization's budget and tracked expenses - Defended Organization’a budget in front of student senate and proposed budget increase to drive Organization productivity. - Served as voting member of the Organizations Executive Board tasked with approving proposals, providing support and advice for specific Organization events, and assisting in the execution of all Organization events.