Lead Moneythink’s efforts to bring the unique value add of financial aid award image translation from Moneythink’s DecidED platforms to market for organizations to build their own student and advisor facing products. Support a cross functional approach to product growth and engagement by implementing product analytics and performance dashboards.

Brought Moneythink’s learnings from our College Coaching program to a fully released product that support students and their advisors in finding and paying for affordable colleges. The DecidED platform leverages optical character recognition to provide students with personalized, real time feedback on their college financial aid award letters.Highlights:- Grew DecidED’s student user base by 144%- Implemented Google Tag Manager, Universal Analytics, and Google Analytics 4 to provide valuable product insights to Moneythink’s teams.- Conducted user interviews with students, advisors, and partner organizations to make continuous improvements to DecidED.

Supported coaching staff in working high school seniors through their college decisions by developing data driven systems and resources to expedite recommendations and identify students in need of support.Highlights:- Developed spreadsheet-based college ranking and matching system powered by college admissions, college outcomes, and student academic data- Created CRM in Google Sheets and Google Scripts to track financial aid applications, college admissions information, and college enrollment decisions for 1000+ students- Automated data load from coaching CRM to RDS to enable coaches to send customized financial plans using web application

Coordinate with Moneythink's engineering and product design teams to plan and implement product improvements. Analyze other financially capability organization to strategically design products that fit a unmet need in the space. Collect partner feedback and evaluate program data to inform product decisions. Design and manage a 6 week financial capability curriculum for students in youth employment programs and a 10 week financial capability curriculum for college tracked students.

Manage Moneythink's efforts in the Mississippi Delta, and coordinate with various other non-profit organization to bring a fully technologically integrated learning experience to the students of Clarksdale High School. Coordinate efforts to implement programs with non-profit partners and schools across the country. Design a 6 week financial capability curriculum for students in youth employment programs and a 10 week financial capability curriculum for college tracked students.

Managed Moneythink's efforts in the Mississippi Delta, and coordinate with multiple non-profit organization to bring a fully technologically integrated learning experience to the students of Clarksdale High School.