Developed, wrote, and organized a centralized resource for employees to refer to for clarification on various daily operations, which has succeeded in creating fewer customer-related complications.

Worked in Adobe InDesign, Photoshop, and Illustrator to curate, design, and assemble a 100-page magazine with the Editor-in-Chief, resulting in two highly-praised print editions.Recognized the community’s demand for increased engagement from the organization and launched a number of events for contributors, readers, and staff of Main Street Magazine to meet and network. The events led to an increase in the magazine’s social media following, approval for more organization-related media to be printed, and heightened buzz around town.Created a shared spreadsheet for Editors to continuously update as they finalized revisions of written articles, received photos from contributors, and completed page layouts. Final assembly of the magazine was made easier by the document which listed files in order of appearance in the print, displayed completion status, and provided other detailed notes.Utilized programs such as Pinterest, Behance, and Unsplash, as well as original material to compile images to create a distinct visual style and aesthetic to provide direction for designers to begin working on content.

Voice Z Digital is a student-run digital marketing agency. Students are placed in groups and assigned a local business to work with on a variety of potential marketing projects. These projects include digital marketing audits, social media strategy, and website construction.

Designed and created an Excel spreadsheet to aid employees in discovering unused airline credit or reimbursements, which was used to reschedule employees for flights to future conferences.Discussed the layout of multiple corporate events, leading to a better understanding of how such large gatherings are facilitated and how they flow.

Designed various media, including marketing resources, large signage, segments of the festival’s Playbill, and informative posters. The media was prominently displayed on the festival grounds and within email campaigns to subscribers.Reorganized Google Sheets spreadsheet of donations and sponsors from previous years to make it more legible and informative to the user, while continuing to compile and add new information from the current year. The sheet was greatly utilized by the manager of sponsor relations and proved to be a valuable asset for the festival administrative staff.Utilized Mailchimp to create weekly email newsletter layouts for the duration of the festival to be sent to thousands of subscribers. Newsletters included text, images, video, and reminders.Researched musical artists scheduled to perform at PPAF to be utilized in campaigns to effectively increase engagement with email subscribers and social media followers.Contacted dozens of regional businesses to ask for donations or sponsorship of the festival and recorded their responses on a spreadsheet. Many businesses agreed to sponsor or donate, which helped fund many aspects of the festival’s production.

Researched similar organizations and events and cleaned data tables to compile into a Tableau dashboard, which was used in a meeting with the CEO to strategize future locations of corporate events and other means of expansion.Manually transferred and cleaned thousands of data points from LinkedIn to Excel to be used in an analysis of a potential new region with the intent of expanding to that region.