Benjamin Negre Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Bruxelles, Région De Bruxelles-Capitale, Belgique

• Lead Sales & Marketing Activity Planning Process between marketing, sales and back-office RC Belux teams- from planning to communication to the field & to evaluation. • Lead category management projects.• Lead the development & manage the budget of multi brands programs in off-trade, cavist & on-trade.• Provide trends analysis & promotional data analysis (Nielsen, Publi Info, IWSR) to field sales & key account teams in order to support the sales team in preparation of their clients meetings. • Marketing team key user for the CRM tool

London, Royaume-Uni

Overview• Support business vision to achieve UK market goals by providing a conduit between Marketing & Sales through 1. Developing, leading & challenging the application of the 'correct' Trade Marketing approach in conjunction with Channel & Marketing Directors and their teams in order to achieve budget goals, particularly on priority brands 2. Supporting the Sales & Marketing functions with Business updates (e.g. Team meetings, QBR's, Central Team Visits, Budget planning)Sales & Marketing• Enhance the customers' likelihood of listing and ability to sell & increase ROS in line with Sales & Marketing objectives through:1. Developing a detailed knowledge of the Brands, their stories, brand plans, priorities and sales targets2. Proactive identification, presentation and implementation of Trade Marketing tools - developing best in class presentations and activations including Drinks serves, POS, brochure/customer magazine features, attendance at and creation of events, store theatre etc.3. Efficient allocation of A&P through identification of prioritisation of accounts and customer groups - to achieve budget on priority brands4. Scoping & development of new tools and requirements through collaboration and understanding the needs of the Marketing Team, Sales team and the customers - through attendance at Sales, Marketing and Customer meetings/visits5. Ongoing and final evaluation of activity to gauge effectiveness for internal reporting, ROI measurement and course correction

London, Royaume-Uni

-Collaboration with sales team for the development of activation plans-Events management -Collaboration with PR agencies to support influencers plan and PR partnership in order to support brand image-Educate and train influencers, customers, consumers-Development of advertisements in magazines and trade catalogues-Budget monitoring

Région De Paris, France

-Establishment and development of a customer portfolio-Sales development and follow up of customer orders-Production of a daily and weekly business reporting

Région De Paris, France

-Drafting of internal and external communication documents-Management of internal and external events-Drafting of the English version of the Web site

Paris, France

-Operational implementation of marketing and media partnerships-Operational implementation of advertising creations-Project management. Relationship management with the agencies, partners and internal services

New York, Usa Et Shanghai, China

-Study of the wine and spirits markets for both countries-Organize tastings and special events to promote the product -Establish contacts with importers and distributors

Paris, France

-Follow the competitor’s activity -Draft the meetings’ reports-Coordinate creation, media, research and production projects

Bristol, Royaume-Uni

-Assistance for streams management and production plannings-Assistance for the suppliers selection and the pricing conditions negotiations

Master 2 (M2), Marketing & Business Management

Education record

Education record