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Shopper & Omnichannel marketing leader for F&B start up brands. Stuffed Puffs, Honey Stinger, ROAR & Pipsnacks.
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Brand ManagerB&G Foods Inc.New York, Ny, Us -
Director Of Shopper MarketingFactory Llc Feb 2022 - PresentBethlehem, Pennsylvania, United StatesShopper Marketing lead across entire portfolio. Responsible for shopper strategy and activation to drive omni-channel retail sales for brands invested in by Factory.Brands: Honey Stinger, Stuffed Puffs, ROAR & Pipsnacks. -
Senior Shopper Marketing ManagerFactory Llc Oct 2020 - Feb 2022Bethlehem, Pennsylvania, United States -
Account ManagerTwinoaks Oct 2018 - Oct 2020Greater New York City Area -
Senior Account ExecutiveTwinoaks Sep 2017 - Oct 2018New York, New YorkClient: Beiersdorf USA -
Account ExecutiveThe Integer Group Mar 2017 - Sep 2017New York, New YorkClient: Mars Wrigley Confectionery -
Account Executive - Regional Field And National Brand MarketingGeometry Global Aug 2015 - Mar 2017New York, New YorkAccount Executive on the Heineken USA business with a specific focus on the Regional Marketing Team and the Tecate Brand Team. -
Associate Account Executive - Brand MarketingEpsilon Jun 2013 - Jul 2015Wilton, CtAssociate Account Executive on the Nestle Waters business with a specific focus on six regional brands. Manage the process for in-store retail POS displays from consumer research through in-market launch.Account management tasks such as: Leading internal, client and IAT weekly status meetings. Building and monitoring timelines to track the progress of project details on a day-to-day basis for the Nestle Waters Account Team. Development of oral and written client presentations. On-going fiscal management and reporting including opening and maintaining job numbers, estimate and budget development, P.O.’s, invoices, and budget status reports.Manage partnerships and execute brand activations for smaller scale properties and events (endurance events and grassroots marketing campaigns) as well as brand activations for large scale properties and events (Boston Marathon & New York City Marathon).Manage product donations and value in-kind sponsorships for a wide range of events across the Nestle Waters portfolio.Engage with third party vendors to ideate and execute client projects such as print and digital coupons, event premiums and activation specific elements such as content capturing and social media uploading technology.Actively brainstorm and research for strategic ideas to add value to the clients business. -
Sales RepresentativeVector Marketing Dec 2012 - Jun 2013Norwalk, CtCompleted three day sales training seminar.Developed following skills through classroom and field training - Sales Presentation - Time Management - Closing The Sales - Lead DevelopmentSpent over fifty hours working with Upper-Level managers.Reached over $2,800 in total sales three week span. -
Sales And Marketing InternThe Taunton Press Jun 2012 - Aug 2012Newtown, CtInterfaced with on-site Promotional team for creative projects including helping to submit creative briefs and see sales materials through to execution.Completed advertiser based research projects including helping to gather materials and interacting with research contacts.Updated all Taunton Press online media kits to ensure information is accurate and relevant for ad sales efforts.Assisted with event planning for upcoming trade and industry based events involving creation of materials, raffles and organization of items to be sent to shows.Attended conference calls with national sales reps as well as department wide bi-monthly meetings.
Benjamin O'Brien Skills
Benjamin O'Brien Education Details
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Business Administration; Marketing -
Weston High School
Frequently Asked Questions about Benjamin O'Brien
What company does Benjamin O'Brien work for?
Benjamin O'Brien works for B&g Foods Inc.
What is Benjamin O'Brien's role at the current company?
Benjamin O'Brien's current role is Brand Manager.
What is Benjamin O'Brien's email address?
Benjamin O'Brien's email address is ob****@****squ.edu
What is Benjamin O'Brien's direct phone number?
Benjamin O'Brien's direct phone number is +120345*****
What schools did Benjamin O'Brien attend?
Benjamin O'Brien attended Susquehanna University, Weston High School.
What skills is Benjamin O'Brien known for?
Benjamin O'Brien has skills like Leadership, Microsoft Office, Sales, Powerpoint, Social Media, Microsoft Excel, Shopper Marketing, People Skills, Marketing, Marketing Strategy, Social Skills, Manage Client Relationships.
Who are Benjamin O'Brien's colleagues?
Benjamin O'Brien's colleagues are Donna Pereira, Suliman Alshaheen, Shannon Linsenbigler, Mohamad Syafiq, Jameil Patterson, Honewel Biggz, Jessica P..
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Benjamin O'Brien
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