Benjamin O'Brien Email & Phone Number

New York, Ny, Us

Bethlehem, Pennsylvania, United States

Shopper Marketing lead across entire portfolio. Responsible for shopper strategy and activation to drive omni-channel retail sales for brands invested in by Factory.Brands: Honey Stinger, Stuffed Puffs, ROAR & Pipsnacks.

Bethlehem, Pennsylvania, United States

Greater New York City Area

New York, New York

Client: Beiersdorf USA

New York, New York

Client: Mars Wrigley Confectionery

New York, New York

Account Executive on the Heineken USA business with a specific focus on the Regional Marketing Team and the Tecate Brand Team.

Wilton, Ct

Associate Account Executive on the Nestle Waters business with a specific focus on six regional brands. Manage the process for in-store retail POS displays from consumer research through in-market launch.Account management tasks such as: Leading internal, client and IAT weekly status meetings. Building and monitoring timelines to track the progress of project details on a day-to-day basis for the Nestle Waters Account Team. Development of oral and written client presentations. On-going fiscal management and reporting including opening and maintaining job numbers, estimate and budget development, P.O.’s, invoices, and budget status reports.Manage partnerships and execute brand activations for smaller scale properties and events (endurance events and grassroots marketing campaigns) as well as brand activations for large scale properties and events (Boston Marathon & New York City Marathon).Manage product donations and value in-kind sponsorships for a wide range of events across the Nestle Waters portfolio.Engage with third party vendors to ideate and execute client projects such as print and digital coupons, event premiums and activation specific elements such as content capturing and social media uploading technology.Actively brainstorm and research for strategic ideas to add value to the clients business.

Norwalk, Ct

Completed three day sales training seminar.Developed following skills through classroom and field training - Sales Presentation - Time Management - Closing The Sales - Lead DevelopmentSpent over fifty hours working with Upper-Level managers.Reached over $2,800 in total sales three week span.

Newtown, Ct

Interfaced with on-site Promotional team for creative projects including helping to submit creative briefs and see sales materials through to execution.Completed advertiser based research projects including helping to gather materials and interacting with research contacts.Updated all Taunton Press online media kits to ensure information is accurate and relevant for ad sales efforts.Assisted with event planning for upcoming trade and industry based events involving creation of materials, raffles and organization of items to be sent to shows.Attended conference calls with national sales reps as well as department wide bi-monthly meetings.

Bachelor Of Science, Business Administration; Marketing

Activities and Societies: • Alpha Phi Omega • Susquehanna University Football Team • Susquehanna University Marketing Club2012: Study.

Education record