Business Data Analyst
CurrentSpearheaded the creation of a dynamic business intelligence dashboard leveraging Google BigQuery to extract crucial data from the company's database. Utilized Google Looker Studio to present key metrics and insights, empowering informed sales and marketing decisions.Conducted in-depth analysis of website performance metrics, including conversions and bounce rates, utilizing Google Analytics. Formulated and executed strategic recommendations resulting in a remarkable 40% surge in user conversions.Collaborated closely with the marketing team to enhance marketing funnel effectiveness. Analyzed and harmonized data from various social media channels, culminating in a 60% surge in conversions and a refined inbound marketing strategy.Headed critical website development projects from inception to execution. Managed budget allocation, created comprehensive reports, and developed detailed proposals. Ensured seamless project execution through data-informed decision-making.Pioneered the establishment of a customer feedback channel on the company's website. Analyzed and extracted insights from over 1,000 customer feedbacks, revolutionizing client approach strategies and significantly boosting customer referrals.Managed a robust customer feedback database containing more than 1,000 entries. Ensured data integrity, accessibility, and usability for effective decision-making.Innovated personalized dashboards to actively monitor and track customer satisfaction levels. Provided actionable insights to improve customer experiences and enhance overall service delivery.