Benjamin Pardo Email & Phone Number

Rennes, Fr

Ville De Paris, Île-De-France, France

Rennes, Bretaña, Francia

• Developed and implemented a comprehensive dashboard that tracked key performance indicators (KPIs) for the marketing team, resulting in increased visibility and improved decision- making.• Identified and evaluated potential new providers for digital advertising services.• Developed an inbound marketing strategy for the international student target.

Bogotá, Capital District, Colombia

• Managing budget and track performance metrics up to 70 digital campaigns monthly for a specific client in the United States. On The Trade Desk• Implemented data-driven optimizations to increase the engagement of the digital campaigns • Implemented data-driven optimizations in the digital campaigns to improve the awareness of the brand in the United States, reaching a high percentage of viewability over across all campaigns.

Bogota, D.C., Capital District, Colombia

• Implemented strategic optimizations to improve campaign performance to attract new customers for a mobile phone provider in Mexico. On platforms as Facebook Ads, DV360 and Twitter Ads.• Collaborated with cross-functional teams to optimize campaign performance with help us to reduce the CPL.

Bogotá

• Implemented a diverse range of formats including Display, Video, Audio, Trueview, Connected TV, and Native for digital campaigns on DV360 and The Trade Desk.• Monthly average digital campaigns was 25. Analyzed data from active campaigns to identify consumer behaviors and develop targeted marketing strategies, resulting in a increase in the customer engagement.

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

• Traced the KPI´s in more than 6 projects that the company had in different countries around Latin America.• Supported on the creation of marketing campaign related with the pre paid card that the company launched in México. This card was a partnership with American Express. • Supported in the marketing research about pre paid cards. This research help to launched the pre paid card in México. • Support on email marketing in a project that the company has in Colombia. This project has more than 500 users.• Traced the KPI´s for the project in México where the company launched the pre paid cards.

Bogotá D.C., Colombia

• Tracing of innovated ideas. 400 ideas were traced.• Tracing and implementation of innovated idea which had a big importance for the company.• Creation and development of communication and events for the area.

Bogotá D.C., Colombia

• Supporting on the development of marketing strategies specifically in attraction of customers.• Colaboration in market research.• Elaborating and coordinate events which the levels of participation were between 20 and 30 people per event.• Contacting and negotiate with customers.

Master Of Science - Ms, Digital Marketing And Strategic, 4.2/5.0

Msc Strategic and digital Marketing

Diplomatura, Marketing

We looked different topics of Marketing that affects the companies every day. Also, we see some digital topics which are very important.

Bachelor Of Business Administration, Management, 4.01

My project of modular phones participated on the business fair by the Sabana University in 2015-2.

Lectures, Business Leadership

This activity has a duration of four months where I listened different leaders of importan industries around the world and Colombia .

Bachelor'S Degree