Benjamin Parra (潘柄恩） Email and Phone Number

- Brand Management - Vendor Relationships- Online Assortment Strategy

- Transformed the paint category launching Glidden paint, 160+ SKUs, 2.3M gal of paint, generating +$16M (+12%) vs LY- Launched a new color chip rack in 3,500+ WMT stores, curated color selection, digital-first, and sustainable solution- Led a multi-year colorant transition in the total WMT network improving colorant, and providing accurate colors for Customers- Amplified digital catalog, 1,300+ SKUs in DSV/MP, optimized Customer discoverability, increased L52 GMV 450K+- Activated 700+ paint desk SKUs on OPD/SFS, providing quicker delivery, boosting L52 GMV $4M+ (+300%)- Contributed to a 10 in-store labor test with a 3rd party, tinting paint and focusing on the full basket, raising paint GMV 30%- Introduced Glidden paint products through FUN-Gi “House Flip” App in the Metaverse, 900K impressions with 10K users

- Overseeing 2 Categories: Exterior Paint / Protectant Buyer for Walmart US- Creating a prestige a category strategy, comprehensive pricing plan, building vendor relationships, and choosing the right assortment for Walmart customers

- Creating retirement portfolios for other individuals to retire.- Cash flow Evaluations- Weight Cost of Capital company evaluations- Help students with FIN 410 class that focuses on investment returns, risk, and classifications.

- Analyzed Omni Channel content scores & conversion rate for $82 million patio furniture, identified a sales growth opportunity of $21 million & a growth of 1.5 million in profit- Created a competitive analysis using a weighted factor rating, found weaknesses that could increase sales by 10 million- Led several supplier content training discussions, increased supplier’s quality score by 10%- Analyzed freight & parcel threshold, forecasted the shipping reduction cost of $850K

- Dance instructor that has recently been hired by the Cove apartments in Rexburg, ID- Have 2 years of dance experience in bachata, salsa, and cumbia- Competed in several amateur competitions in Rexburg, ID and in Provo, UT

- Built a production company, 10+ events a year locally - Contracted for Afuego Friday company based in Provo, UT- Created relationships with clients, 10+ weddings a year - Received sponsors from McDonalds, KiwiLoco, and local business

- Supply chain of orders with merchandise that was being sold from the store and being brought in- Communication skills (Spanish and English) with interaction with clients to offer valuable customer service- Addressing customer needs which led to the increase of overall customer satisfaction and profit