Over 3+ years at a dynamic startup, I evolved from a traditional Business Analyst role to a full-stack Data & Business Analyst, incorporating Data Engineering, Product Analytics, and Strategic Insights. I’ve led key projects that shaped product development, customer success, and overall business strategy, while also managing a small team to deliver high-impact analytics solutions.Key Contributions:Customer Success Analytics:Designed and implemented a customer health scorecard, combining key metrics to identify customers at risk of churning due to suboptimal product use. Collaborated with the Customer Success team to proactively engage at-risk customers, improving their performance and retention rates.Product & Strategic Analytics:Led various analytics projects to guide the company’s strategic direction, transforming the product from a "nice-to-have" to a "must-have" solution. Conducted in-depth studies on customer pain points, driving product enhancements like the Autopilot feature and exploring alternative pricing models. Supported key stakeholders in making informed decisions that reduced operational costs by up to 30%.Data Science:Partnered with the product and development teams to create a model based on statistics and cybernetics, effectively reducing over-sourcing costs by up to 50% in certain scenarios.Data Modelling and Architecture:Managed two major database migrations over three years, moving from MongoDB/MySQL to a PostgreSQL read-replica and ultimately to a BI database. Oversaw the ETL processes between operational databases and BI databases, ensuring data integrity across rapidly evolving Tableau reports and business rules.

As a part-time BI Consultant, I developed and deployed advanced BI tools across multiple platforms, driving strategic insights and data-driven decision-making for clients. Over 2-3 years, I delivered critical projects that enhanced operational efficiency, market competitiveness, and ESG performance.Key Contributions:New Product Launches & Key Innovations:Built QlikView dashboards to link demand and supply data, enabling analysis of new product launches and their impact on brand success.Power BI Self-Service Solutions:Developed a Power BI database integrating marketing, production, and demand planning data, empowering client teams to create self-service dashboards.Competitive Analytics:Utilized Power BI and Tableau to compare brand performance against competitors, integrating external and internal data for strategic targeting.ESG Performance Reporting:Collaborated with the Sustainability team to develop SQL and Tableau-based reports, enhancing the company’s ability to meet global ESG goals.

Served as the subject matter expert in data analytics for the HR team, driving the transition from traditional reporting to dashboard-based self-service analytics. Over 4-5 years, I led key projects that empowered HR functions with data-driven insights to optimize workforce management.Key Contributions:HR Dashboards Across Functions:Developed QlikView and QlikSense dashboards to support Workforce Strategy, Resource Planning, Recruitment, Benefits Management, and Staff Engagement. Enabled business users to answer critical questions, from reducing attrition to maximizing productivity and achieving optimal staffing levels.Data Management & ETL Processes:Collaborated with data management teams to ensure systematic and clean data collection. Designed and optimized ETL processes from various systems (Oracle PeopleSoft, Roster Management, Equipment Log-on), standardizing input procedures to enhance analysis quality.

Utilized QlikView, Tableau, and SAS to extract, process, and merge data from SQL, SAP, Oracle databases, and external vendor sources (e.g., NPD, DRP, IRI, IBM Coremetrics). Built dashboards and visualization tools to transform raw data into actionable intelligence for clients ranging from MNCs to SMEs in Singapore and the US.Key Contributions:Data Integration & Visualization:Developed dashboards that translated complex data from multiple sources into insights that supported decision-making across various business functions.Support for Key Business Functions:Delivered actionable intelligence to enhance visibility and drive strategic initiatives in Inventory Management, Global Procurement & Vendor Management, Strategic Pricing, Global Brand Portfolio Management, and Digital & Web Orders