Benjamin Potter Email and Phone Number
I've built a strong business network across Asia having worked in strategic partnerships and business development for 21 years in the region, living in Singapore for ten years and Malaysia for currently eleven.Being a member of several associations and chambers of commerce and working with government agencies, my focus is promoting Malaysia as an important and greatly beneficial business hub and helping companies access and grow across Asia through strategic partnerships.Industries that I've forged successfully forged B2B and B2G partnerships in include: banking & finance, oil & gas, sports, SaaS, manufacturing, automotive, luxury and F&B.For 15 years I ran Asia's leading motorsport marketing company- Asia Motorsport Development, focused on partnerships for drivers, teams and promoters, driver management and development, PR and publishing Autosport and Pit Talk Asia- the number one Asia motorsport podcast.Some brands I forged strategic partnerships for in motorsport include:* UBS Bank.* Air Asia.* Motul.* Hugo Boss,* BRM Chronographes.* Shell.* Monster Energy.* Petronas.* Pirelli.Some race series I worked with:* Audi R8 LMS Cup.* Porsche Carrera Cup Asia.* Caterham Motorsport Championship.* Asia F3.* SRO Blancpain Asia GT.* Sepang 12 Hours.* MSF Race Series.* Lamborghini Super Trofio.* Asia LeMans Series.
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Partnerships DirectorRoyal Geelong Yacht ClubAustralia -
PartnerStrategic Growth Solutions Jul 2024 - PresentKuala Lumpur City, Federal Territory Of Kuala Lumpur, MalaysiaStrategic Growth Solutions is a multi-service provider focused on supporting and helping SMEs access and grow in Malaysia and across Asia.Our services are a combination of two parts: TEAMS- for HR, and GROWTH- for business development.TEAMS services include:* HRDC claimable courses designed to strengthen and develop skillsets for staff and management.* Talent Acquisition & Management.* Compliance, Policies & Benefits.* EoR, Visa, Data Analytics.GROWTH services include:* Strategic Partnerships.* Business Development.* Fund Raising.* Government Assistance.* Web & IT Development.With our vast business network, memberships of chambers and associations and government partnerships spanning throughout Asia, SGS is in a prime position to help foreign companies access and expand across Asian markets.We are always growing our stable of qualified business trainers and providing a wide range of courses to assist employers in strengthening their staff and management and increasing company productivity and efficiency. -
FounderStrategic Partners Asia 2022 - Jun 2024MalaysiaProviding Strategic Partnership and Business Development Management services for companies wanting to expand into Asia. More information: www.StrategicPartners.asia
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Marketing & Strategic PartnershipsAsia Motorsport Development Jan 2011 - Dec 2020Malaysia/SingaporeA sports marketing agency focused on the motorsport industry.Whilst establishing AMD as one of the most well-known service providers across Asian motorsport, my role covered marketing, strategic partnerships, PR and media, events, and business facilitation.* Between 2014-2019 I increased client base by 600% resulting in a 1,350% increase in revenue.* Raised over $9 million in strategic partnerships and endorsements for clients including race drivers, teams and promoters. With brands including:- UBS Bank.- Petronas.- Air Asia.- Pirelli.- Motul.- BRM Chronographs.- DHL.- Fox Sports.- Michelin.- Ducati.More* Developed marketing strategies and brand activation campaigns with over 37 brands in the following industries: - Banking & finance. - Oil & gas. - Automotive. - Luxury. - Tourism.* Organised, secured strategic partnerships, and managed PR, media and social media for some of the leading events in SEA Asia, including:- 2017 Motorsport Business Forum at the Singapore Formula 1 Grand Prix.- 2016 Sepang 12 Hour endurance race with leading race promoter SRO.- 2014 Sepang MotoGP Business Forum.- 2014 Sepang 12 Hour. - Women in Motorsport Business Forum with UBS: Singapore F1. - Motul Bike Festival in Singapore. - Petronas F1 street demonstration PR in Kuala Lumpur.- Caterham Motorsport championship.
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Founder, Editor-In-Chief & MarketingPit Talk Asia Dec 2011 - Nov 2020Singapore/MalaysiaThe world's only Asia motorsport online news portal. News published daily, covering over 25 race series in Asia from grassroots to professional level, for two and four wheels.I built the subscriber base of the website to over 80,000, with a monthly reach of 55 million.Strategic partnerships, endorsements, and media services with key Asia motorsport figures including:* Alex Yoong.* BRM Chronographs.* Sepang International Circuit.* Sepang 12 Hour.* Caterham Motorsport Championship.* FIA Women in Motorsport.* Asia Formula Renault.* Asia Classic Car Championship.* Ferrari and Lamborghini.I contributed regular feature articles focused on racing and the business of racing.
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Co-FounderAsia Women In Motorsport Association (Awima) Jan 2016 - Dec 2018MalaysiaAWIMA was set-up through my company Asia Motorsport Development to provide resources and opportunities for women in motorsport.
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Publisher, Editor-In-Chief & MarketingEmpire Publishing- Autosport (Asia) Apr 2008 - Mar 2011SingaporeLicense holder and publisher for the Asian edition of the world's most famous motorsport magazine- Autosport. The only print publication in Asia covering all forms of local motorsport and F1.I identified the opportunity in the Asian motoring publications sector in Asia, approached and convinced one of the worlds biggest publishing houses – Haymarket - to grant me exclusive license for Autosport. Built publishing business from scratch.* Built a subscriber base of over 10,000 people, distribution of 30,000 copies with 70-80% shelf sales and over $1,700,000 in ad sales over a three year period.* Expanded title exposure to 4 countries in Asia- Singapore, Malaysia, Hong Kong and Philippines.* I built and managed an editorial, sales and design team of over ten staff.* Cemented Autosport Asia as the leading voice of Asian motorsport. The only printed magazine covering Asian motorsport news.* Developed customised marketing strategies for non-motoring brands including: Rolex, Audmars Piguet, Hugo Boss and more.* Built solid relationships with Ferrari, Porsche, Aston Martin, Audi, Lamborghini, Petronas, Shell, Michelin, Tag Heuer, and more.* Connected our subscriber base of high net worth individuals with high-end luxury brands through customised events.
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Marketing Director & Co FounderIntrohedge 2004 - 2007SingaporeHedge fund servicing business focused on assisting foreign hedge funds establishing themselves in Singapore.Identifying and partnering with hedge funds as third-party marketing clients, marketing funds to investors both retail and institutional. - Raised over $25m for hedge funds across Asia.- Facilitated over $80m in 3rd party funds for clients.- Built client a client base of 15 hedge funds worth over $750m in assets under management.- Assisted in setting up four hedge funds in Singapore for international clients.- Successfully built an exclusive range of hedge fund products and services under the Introhedge brand.- Established one of very few hedge fund marketing and servicing business in the young and developing hedge fund industry of Singapore.
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Co-Founder & PresidentSingapore Independent Filmmakers Association Mar 2004 - Oct 2006SingaporeA platform to educate, assist and promote independent filmmakers in Singapore. Providing opportunities for people working in and interested in expanding their skill sets in all roles of film making.
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Chief Operating Officer & MarketingStork Capital 2002 - 2004SingaporeCOO of boutique hedge fund Stork Capital. Sent to Singapore to open their Asian office and raise funds.- Assisted in raising $60 million of AUM.- Built a team of five traders.- Responsible for drafting marketing strategy and monthly investor reports.- Executing trades on the ASX for the fund.
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Fund Manager DeskHsbc Funds Management 2000 - 2002LondonMoved to the UK on a working visa taking up a role within the institutional investment fund desk.
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Assistant DealerD&D Tolhurst 1997 - 2000MelbourneGraduating school with a stockbroking apprenticeship, starting in the back office and settlements while studying for my diploma in financial markets at the Australian Securities Institute. Graduated to assistant dealer, eventually obtaining my PS146 license.
Frequently Asked Questions about Benjamin Potter
What company does Benjamin Potter work for?
Benjamin Potter works for Royal Geelong Yacht Club
What is Benjamin Potter's role at the current company?
Benjamin Potter's current role is Partnerships Director.
Who are Benjamin Potter's colleagues?
Benjamin Potter's colleagues are Maiys Winduss, Peter Kirman, Max Mckay, Chris Parker, Ryan King, Jade England, Madeline Crawford.
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Benjamin Potter
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Benjamin Potter
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Benjamin Potter
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Benjamin Potter
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