Benjamin Premkumar Email & Phone Number

Chennai, Tn, In

Chennai Area, India

Online advertising agencyClients handledTaj Holidays,World Vision India,Ticketgoose,Come Alive,CNSI,eNoah,Cenza,Fruitshop on Greams Road,Akshaya Homes,Mybskool,TiE Chennai,Real Gifts,Interem Relocations,Vibrant Gujarat,Studio Ebony,Chokhi Dhani

Bangalore

1. Planning-Site and inventory2. Buying and publisher management-1 billion impressions in a month3. Campaign monitoring

Bangalore

1. Led a team of planners and analysts that managed 150 online campaigns for IBM in a year2. Managed search campaigns for IBM in India single-handedly3. Profitability of accounts & branch and client satisfaction4. Identify incremental business opportunities-organic and inorganic5. Client consulting-interacting with clients on day-to-day activities6. Training and developing teams to handle campaignsClients involved with• IBM• Bharatmatrimony• iGATE• Prestige Real EstateAchievements1. Streamlined operations and increased revenues by 300% in 2 years2.Increased branch profitability by 400% in 2 years3. Successfully negotiated with IBM Worldwide for scope of work and increased fees4. Transformed single client branch into a robust multi-client branch5. Google Adword Certified Professional (GAP)6. Managed Rs 12 crore annual budget for IBM across IT services and products7. Managed 25 clients in IBM

Chennai Area, India

Planning and buying for Bharat Matrimony group companies (Rs 30 crore online spend/annum)-to generate 2 lakh leads every month for Bharat Matrimony and Clickjobs-to drive traffic to India property and India Automobile1. Planning-Site and inventory to achieve leads/registrations2. Buying-Annual deals with all major sites (Rediff, Times, Yahoo and Sify)-Adhoc buying of inventories on other sites to deliver additional lead target3. Campaign monitoring-Leading a team to manage the campaign and take action to improve performance4. Campaign analysis-Identify key insights-creative and inventory - and implement the findings

Chennai Area, India

1. Planning-Site, inventory and budget planning to achieve campaign objectives 2. Buying-Inventory buying on CPM/CPC/CPL (Client specific buys/Centralized buys for Mediaturf)3. Campaign Monitoring – Inventory management, real time Optimization of inventory & creatives, performance monitoring of budget for each plan and managing the funds, real time course correction of each plan to improve performance level4. Analytics- Preparing campaign analysis with product insights, identifying key performing areas and implementing the learning in subsequent plans5. Client consulting-interacting with clients on day-to-day activities6. Training and developing teams to handle campaigns7. Billing and paymentClients involved with1)Citibank Managed Rs 50 lakh budget every month to deliver leads for all products (Retail account, Loans & NRI Services) at stringent CPLHandled campaigns on major Indian sites, Vernacular sites and International sites2)Bharat Matrimony Group(Matrimony,Click jobs, India property) Managed Rs 75 lakh budget every month to deliver profiles and better ROI from Rediff, Times,Sify and Yahoo Finalized annual deals on major sites 3)Sulekha Planning and servicing to drive traffic to Sulekha classified and Per Square Yard at demanding CPC4)Cyber Media Dice Planning and buying to deliver IT resumes at demanding CPLs 5)Others-Dell,Sify(shopping,broadband,site relaunch),Tata AIG,Accenture