I support the Trade Marketing Chief in executing marketing strategies to drive sales and increase brand awareness within the trade channel. I'm in charge of developing promotional materials, analysing market trends, and coordinating marketing campaigns to ensure effective communication with trade partners and consumers.Key Responsibilities:• Assist in the development and implementation of trade marketing strategies to achieve sales targets and objectives.• Collaborate with the marketing team to create promotional materials, including POS displays, brochures, and digital content.• Conduct market research and analysis to identify trends, competitive activity, and consumer behavior within the trade channel.• Support trade shows, events, and exhibitions by coordinating logistics, preparing materials, and providing on-site support as needed.• Maintain relationships with trade partners, including retailers, distributors, and wholesalers, to ensure effective communication and collaboration.• Monitor and report on the performance of trade marketing activities, including ROI analysis and recommendations for improvement.• Assist in the budget management process by tracking expenses, processing invoices, and preparing financial reports.

Assistant Brand Manager & Marketing Analyst for the category of the company - Gancia & Aperitivos Argentinos. Opportunity to learn from different areas of the company; Marketing, Sales, Logistics, Finance. My daily work included:• Monthly and quarterly tracking of expense performance, with variance analysis vs Budget YTY, YTD and risk and opportunity reporting.• RRSS management and digital content creation, including publications, sweepstakes and promotions.• Data analysis and product performance in national and regional chains. • Budget consolidation and analysis for various activities.

Find The Lead is dedicated to Consultative Demand Generation for IT companies, providing creative and innovative solutions based on their experience in the industry. As a sales executive, I focused on IT content marketing in the B2B arena.• Demonstrated ability to deliver creative and novel solutions based on the company's extensive industry experience.• Sales of technology platforms such as SaaS and PaaS, among others. • Successful negotiations with clients in Argentina, Chile, Mexico, Ecuador, Peru, Bolivia and Uruguay.

I specialized in finding and creating contacts that could be used to establish potential relationships for my client, in order to help them grow as a brand. I had the opportunity to represent a company specialized in children's health and learning called LingoKids, from the United States. I also represented Gobalo, a marketing agency from Madrid, Spain.• Development of business relationships, for growth purposes, communicating with employees and potential contacts in the United States and Spain.• Excellent command of English language, including conversational, negotiation and communication skills.